10.5878/002495
Weibull, Lennart
Lennart
Weibull
Department of Journalism Media and Communication, University of Gothenburg
Study of reading habits 1988 - Kalmar and Öland
Läsvanestudien 1988 - Kalmar och Öland
University of Gothenburg
2010
internal politics
inrikespolitik
politics
politik
Political behaviour and attitudes
Politiska beteenden och attityder
Social Sciences
Samhällsvetenskap
Media Studies
Medievetenskap
Media
Media
Leisure, tourism and sport
Fritid, turism och sport
POLITICS
POLITIK
SOCIETY AND CULTURE
SAMHÄLLE OCH KULTUR
Media and Communications
Medie- och kommunikationsvetenskap
MEDIA, COMMUNICATION AND LANGUAGE
MEDIA, KOMMUNIKATION OCH SPRÅK
2010-02-16
1988-03-24/1988-06-25
1988-03-24/1989-01-26
swe
10.5878/000175
409 variables
1200 cases
1.0
This survey forms part of the research program ´Dagspresskollegiet´. The target group of this survey was the inhabitants of Kalmar and Öland. Most of the questions are replications of questions asked in previous readership studies, i.e. questions concerning reading habits, subscriptions of papers, reading interests and background variables such as gender, age, education and party preference. In this survey the respondent had to give an estimation on the share of households reading the local morning papers Barometern and Östra Småland respectively. Furthermore the respondent had to compare the two local papers with regard to a number of qualities. A battery of questions dealt with the local paper Östra Småland specifically. The respondents also had to indicate a number of reason why they listen to local radio, watch Swedish television, read morning papers and watch cabel-television.
This survey forms part of the research program ´Dagspresskollegiet´. The target group of this survey was the inhabitants of Kalmar and Öland. Most of the questions are replications of questions asked in previous readership studies, i.e. questions concerning reading habits, subscriptions of papers, reading interests and background variables such as gender, age, education and party preference. In this survey the respondent had to give an estimation on the share of households reading the local morning papers Barometern and Östra Småland respectively. Furthermore the respondent had to compare the two local papers with regard to a number of qualities. A battery of questions dealt with the local paper Östra Småland specifically. The respondents also had to indicate a number of reason why they listen to local radio, watch Swedish television, read morning papers and watch cabel-television.
15.758284
57.36635
15.758284
56.196655
17.147182
56.196655
17.147182
57.36635
15.758284
57.36635
16.452732
56.7815
Kalmar Municipality
Borgholm Municipality
Mörbylånga Municipality
Kalmar County
Sweden