Planning of consumption and buyer behaviour in households 1976-1977 - Face-to-face interview

SND-ID: snd0114-2. Version: 1.0. DOI:


Creator/Principal investigator(s)

Lars Haglund - Karlstads University, Faculty of Arts and Social Sciences, Karlstad Business School

Research principal

University of Gothenburg - Department of Business Administration, School of Business, Economics and Law rorId


The study was designed with a two-stage research approach. The first stage included a large sample, mail survey with about 1 200 households participating. The second stage consisted of personal interviews with a sub-sample of respondents from the mail survey. About 130 households were interviewed in this second survey. The purpose with the study is to describe the various planning activities that a household goes through when buying goods and services from a market system; to analyse the relationship between the situation and the characteristics of the household and the planning behaviour; to evaluate the efficiency of planning, i.e. to study the effect of different planning on the buyer behavior and the satisfaction in the household.

Data contains personal data



Method and outcome

Unit of analysis



Number of individuals/objects


Data format / data structure

Data collection
Geographic coverage

Geographic spread

Geographic location: Sweden

Administrative information

Responsible department/unit

Department of Business Administration, School of Business, Economics and Law

Topic and keywords

Research area

Consumption and consumer behaviour (CESSDA Topic Classification)

Social sciences (Standard för svensk indelning av forskningsämnen 2011)

Social sciences interdisciplinary (Standard för svensk indelning av forskningsämnen 2011)




Haglund, L. (1980) Konsumtions- och köpplanering i hushåll. Kartläggning av planeringsprocesser samt analys av samband mellan hushålls resurser, planeringsbeteende och konsumtionsresultat. Göteborg: Department of Business Administration.
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ISBN: 9789172460379

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Published: 1982-01-01
Last updated: 2020-01-17