Study of reading habits 1986 - Vara

SND-ID: snd0303-2. Version: 1.0. DOI:

Is part of collection at SND: Local study of reading habits


Creator/Principal investigator(s)

Lennart Weibull - University of Gothenburg, Department of Journalism Media and Communication

Research principal

University of Gothenburg - Department of Political Science rorId


This survey forms part of the research program ´Dagspresskollegiet´. The target group of this survey was the inhabitants of three municipalities in Västergötland: Essunga, Götene and Vara. Most of the questions are replications of questions asked in previous readership studies, i.e. questions concerning reading habits, subscriptions of papers, reading interests and background variables such as gender, age, education and party preference. There were also a number of questions not asked in previous surveys. The respondents had to indicate the importance of a number of qualities for the choice of local morning paper, and also the importance of receiving news from certain geographical areas. Other questions dealt with how much of the stuff published about sport, economy, political news etc. the respondent was interested in to read. A comparison was done between the news report in local papers, evening papers, television, national radio and local radio.

Data contains personal data



Method and outcome

Unit of analysis


Inhabitants of Essunga, Götene and Vara municipalities, aged 15-75 years.

Sampling procedure

Time period(s) investigated

1986-01-01 – 1986-01-31



Number of individuals/objects


Data format / data structure

Data collection
  • Mode of collection: Self-administered questionnaire
  • Time period(s) for data collection: 1986-01-01 – 1986-01-31
  • Source of the data: Population group
Geographic coverage

Geographic spread

Geographic location: Essunga Municipality, Vara Municipality, Götene Municipality

Administrative information

Responsible department/unit

Department of Political Science

Topic and keywords

Research area

Political behaviour and attitudes (CESSDA Topic Classification)

Social sciences (Standard för svensk indelning av forskningsämnen 2011)

Media studies (Standard för svensk indelning av forskningsämnen 2011)

Media (CESSDA Topic Classification)

Leisure, tourism and sport (CESSDA Topic Classification)


Severinsson, R. (1987) Tidningsläsning i Essunga, Götene och Vara. Göteborg: Department of Political Science.

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Published: 1992-09-01
Last updated: 2019-12-11