Media barometer 1998
SND-ID: snd0726-1. Version: 1.0. DOI: https://doi.org/10.5878/000872
Is part of collection at SND: Media barometer
University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research
University of Gothenburg - Nordicom - Nordic Information Centre for Media and Communication Research
The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The purpose is to explore how the Swedish population is using different media during an average day. In 1998 the respondents were asked about their usage of different media equipment such as television, text-television, radio, video recorder, CD-player/record player, and tape recorder, the day before the interview. Respondents using any of these equipments were asked about time spent using the equipment. For equipment not used the day before the respondents were asked when it was last used. Television watchers and radio listeners were asked about which channels they had watched/listened to. Video watchers were asked if they watched a recorded program, a rented movie or a movie they had bought. All respondents were asked if the had been reading any of the following the day before: morning paper, evening paper, weekly magazine, comics or any other magazine, or book. If so, they were asked how many and for how long period. Book readers were also asked what kind of literature they were reading... Show more..
Describe the trends and changes in people's use of mass media. Show less..
Data contains personal data
Unit of analysis
Individuals aged 9-79 years
Time period(s) investigated
1998-01-01 – 1998-12-01
Number of individuals/objects
Data format / data structure
- Mode of collection: Telephone interview
- Time period(s) for data collection: 1998-01-01 – 1998-12-01
- Data collector: Svenska Gallupinstitutet AB
- Source of the data: Population group
Geographic location: Sweden
Nordicom - Nordic Information Centre for Media and Communication Research
Newspaper readership, Periodicals readership, Listening to music, Book use, Local broadcasting, Radio stations, Satellite television, Television channels, Television news, Advertising, Internet, Internet access, Electronic mail, Audio and video equipment, Information retrieval, Teletext, Computers, Households, Radio listening, Reading (activity)
Nordicom (1999) Nordicom-Sveriges Mediebarometer 1998. MedieNotiser, No. 1, 1999. Göteborg: Nordicom.
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