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  • Read more about our accessibility levels.

Discover our collections!

A collection consists of several datasets that are in some way connected. They can belong to the same research series, research infrastructure, or come from the same research expedition.

We also provide access to the special collections “Swedish party programs and election manifestos” and the Swedish Gallup Institute's public opinion surveys from 1942 to 1956.

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Imu-testologen ab

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  • Collection Media barometer

The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The purpose is to explore how the Swedish population is using different media during an average day.

  • Collection Media Election Survey

The Media Election Surveys have been conducted since 1979 at the University of Gothenburg and have since been managed by Kent Asp, now at the Department of Journalism, Media and Communication. The surveys have been used ...

IMU-Testologen AB

  • Sweden now 1972-II

In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, bu...

  • Testologen Ltd.
Published: 1984-04-30
SND Logo

IMU-Testologen AB

  • Sweden now 1972-II_3

In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, bu...

  • Testologen Ltd.
Published: 1984-04-30
SND Logo

IMU-Testologen AB

  • Sweden now 1972-II_4

In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, bu...

  • Testologen Ltd.
Published: 1984-04-30
SND Logo

IMU-Testologen AB

  • Sweden now 1972-II_2

In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, bu...

  • Testologen Ltd.
Published: 1984-04-30
SND Logo

IMU-Testologen AB

  • Sweden now 1979-II

In the middle of the sixties Testologen AB, in cooperation with a group of advertisers, introduced a new way of investigation where data about the target groups, i.e. interests, consumer habits, possessions, buying inten...

  • Testologen Ltd.
Published: 1984-01-01
SND Logo

IMU-Testologen AB

  • Sweden now 1979-I

In the middle of the sixties Testologen AB, in cooperation with a group of advertisers, introduced a new way of investigation where data about the target groups, i.e. interests, consumer habits, possessions, buying inten...

  • Testologen Ltd.
Published: 1984-01-01
SND Logo

IMU-Testologen AB

  • Sweden now 1979-II_3

In the middle of the sixties Testologen AB, in cooperation with a group of advertisers, introduced a new way of investigation where data about the target groups, i.e. interests, consumer habits, possessions, buying inten...

  • Testologen Ltd.
Published: 1984-01-01
SND Logo

IMU-Testologen AB

  • Sweden now 1979-II_5

In the middle of the sixties Testologen AB, in cooperation with a group of advertisers, introduced a new way of investigation where data about the target groups, i.e. interests, consumer habits, possessions, buying inten...

  • Testologen Ltd.
Published: 1984-01-01
SND Logo

IMU-Testologen AB

  • Sweden now 1979-II_2

In the middle of the sixties Testologen AB, in cooperation with a group of advertisers, introduced a new way of investigation where data about the target groups, i.e. interests, consumer habits, possessions, buying inten...

  • Testologen Ltd.
Published: 1984-01-01
SND Logo

IMU-Testologen AB

  • Sweden now 1979-II_4

In the middle of the sixties Testologen AB, in cooperation with a group of advertisers, introduced a new way of investigation where data about the target groups, i.e. interests, consumer habits, possessions, buying inten...

  • Testologen Ltd.
Published: 1984-01-01
SND Logo
  • Accessibility levels for data

  • SND Logo
    Access to data through SND
  • Access to data through an external actor
  • Data are freely accessible
  • Access to data is restricted or accessible by request
  • Read more about our accessibility levels.

Discover our collections!

A collection consists of several datasets that are in some way connected. They can belong to the same research series, research infrastructure, or come from the same research expedition.

We also provide access to the special collections “Swedish party programs and election manifestos” and the Swedish Gallup Institute's public opinion surveys from 1942 to 1956.