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The Media barometer 2018

SND-ID: 2020-59

This study is part of the collection Media barometer

Creator/Principal investigator(s)

University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research

Description

The Media Barometer (Mediebarometern) is an annual survey focusing on how the Swedish population between ages 9 and 79 uses media on traditional and digital platforms on an average day. The survey was first conducted in 1979 and has since been conducted every year.

Language

Swedish

Research principal, contributors, and funding

Research principal

University of Gothenburg

Responsible department/unit

University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research

Funding

  • Funding agency: Ministry of Culture
Protection and ethical review

Data contains personal data

No

Method and time period

Unit of analysis

Population

Individuals aged 9-79 years

Time Method

Sampling procedure

Probability: Simple random
Random sample of the Swedish population aged 9 to 79.

Time period(s) investigated

2018-01-29 – 2018-12-21

Geographic coverage

Geographic spread

Geographic location: Sweden

Highest geographic unit

Country

Topic and keywords

Research area

MEDIA, COMMUNICATION AND LANGUAGE, Information technology, SOCIETY AND CULTURE (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Keywords

listening to music, news, television viewing, mass media use, social media, radio listening, tv/online videos, sound media, digital media, newspaper, magazines, media use

Publications

Nordicom Sverige. 2019. Nordicom-Sveriges Mediebarometer 2018. Nordicom Sverige
ISSN: https://www.nordicom.gu.se/sv/system/tdf/publikationer-hela-pdf/nordicom_sveriges_mediebarometer_2018.pdf?file=1&type=node&id=40345&force=0
ISBN: 978-91-88855-12-1

Link to publication list:

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Dataset
The Media Barometer 2018

Description

The Media Barometer (Mediebarometern) is an annual survey focusing on how the Swedish population between ages 9 and 85 uses media on traditional and digital platforms on an average day. The Media Barometer (Mediebarometern) is an annual survey focusing on how the Swedish population between ages 9 and 85 uses media on traditional and digital platforms on an average day.

Version 1

Citation

University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research (2020). The Media Barometer 2018. Swedish National Data Service. Version 1. https://doi.org/10.5878/ntrc-nn36

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Data format / data structure

Numeric

Creator/Principal investigator(s)

University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research

Keywords

news, social media, media use, magazines, newspaper, tv/online videos, digital media, sound media

Time period(s) investigated

2018-01-29 – 2018-12-21

Data collection

  • Mode of collection: Telephone interview
  • Time period(s) for data collection: 2018-01-29–2018-12-21
  • Data collector: CMA Research AB
  • Source of the data: Population group

Variables

441

Number of individuals/objects

6094

Response rate/participation rate

33%

Related research data in SND's catalogue

Is part of collection at SND

Media barometer

Published: 2020-11-27