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The Media Barometer 2019

SND-ID: 2021-205-1. Version: 1. DOI: https://doi.org/10.5878/9q88-vr90

Is part of collection at SND: Media barometer

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Citation

Creator/Principal investigator(s)

Karin Hellingwerf-Björkqvist - University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research

Jonas Ohlsson - University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research orcid

Research principal

University of Gothenburg - Nordicom - Nordic Information Centre for Media and Communication Research rorId

Description

The Media Barometer (Mediebarometern) is an annual survey focusing on how the Swedish population between ages 9 and 79 uses media on traditional and digital platforms on an average day. The survey was first conducted in 1979 and has since been conducted every year.

Unlike previous years the Media Barometer 2019 is based on answers collected via a combined web and telephone survey. Up to and including 2018, the Media Barometer was conducted as a telephone survey.

Data contains personal data

No

Language

Method and outcome

Unit of analysis

Population

Individuals aged 9-79 years

Time Method

Sampling procedure

Time period(s) investigated

2019-02-01 – 2019-12-15

Variables

182

Number of individuals/objects

6011

Response rate/participation rate

24%

24 percent of the gross sample. The survey is designed to be as representative as possible. This means that the sample size of some subgroups of the population has been scaled up, while others have been scaled down. The background factors that have been taken into account in the design of the quota sample are age, gender and county.

Data format / data structure

Data collection

Data collection 1

  • Time period(s) for data collection: 2019-02-01 – 2019-06-30
  • Data collector: Nordicom
  • Instrument: Web survey (Questionnaire) - Web-based questionnaire about media habits
  • Instrument: Telephone interviews (Questionnaire) - Follow-up with the help of telephone interviews to those who did not answer the survey on the web.
  • Source of the data: Population group

Data collection 2

  • Time period(s) for data collection: 2019-08-10 – 2019-12-15
  • Data collector: Nordicom
  • Instrument: Web Survey (Questionnaire) - Web-based questionnaire about media habits
  • Instrument: Telephone interviews (Questionnaire) - Follow-up with the help of telephone interviews to those who did not answer the survey on the web
  • Source of the data: Population group
Geographic coverage

Geographic spread

Geographic location: Sweden

Highest geographic unit

Country

Administrative information

Responsible department/unit

Nordicom - Nordic Information Centre for Media and Communication Research

Funding

  • Funding agency: Ministry of Culture
Topic and keywords

Research area

Society and culture (CESSDA Topic Classification)

Media and communications (Standard för svensk indelning av forskningsämnen 2011)

Media studies (Standard för svensk indelning av forskningsämnen 2011)

Media (CESSDA Topic Classification)

Media, communication and language (CESSDA Topic Classification)

Keywords

Sound media, Digital media, Tv/online videos, Magazines, Media use, Listening to music, News, Television viewing, Mass media use, Social media, Radio listening, Newspaper

Publications

Nordicom Sverige. 2020. Mediebarometern 2019, Göteborg: Nordicom.
ISBN: 978-91-88855-23-7
URN: urn:nbn:se:norden:org:diva-9790

Link to publication list:

If you have published anything based on these data, please notify us with a reference to your publication(s). If you are responsible for the catalogue entry, you can update the metadata/data description in DORIS.

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Versions

Version 1. 2022-12-07

Version 1: 2022-12-07

DOI: https://doi.org/10.5878/9q88-vr90

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Published: 2022-12-07