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The Media Barometer 2019

SND-ID: 2021-205

This study is part of the collection Media barometer

Creator/Principal investigator(s)

Karin Hellingwerf-Björkqvist - University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research

Jonas Ohlsson - University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research orcid

Description

The Media Barometer (Mediebarometern) is an annual survey focusing on how the Swedish population between ages 9 and 79 uses media on traditional and digital platforms on an average day. The survey was first conducted in 1979 and has since been conducted every year.

Unlike previous years the Media Barometer 2019 is based on answers collected via a combined web and telephone survey. Up to and including 2018, the Media Barometer was conducted as a telephone survey.

Language

Swedish

Research principal, contributors, and funding

Research principal

University of Gothenburg

Responsible department/unit

Nordicom - Nordic Information Centre for Media and Communication Research

Funding

  • Funding agency: Ministry of Culture
Protection and ethical review

Data contains personal data

No

Method and time period

Unit of analysis

Population

Individuals aged 9-79 years

Time Method

Sampling procedure

Probability: Simple random

Time period(s) investigated

2019-02-01 – 2019-12-15

Geographic coverage

Geographic spread

Geographic location: Sweden

Highest geographic unit

Country

Topic and keywords

Research area

MEDIA, COMMUNICATION AND LANGUAGE, Media, SOCIETY AND CULTURE (CESSDA Topic Classification)
Media and Communications, Media Studies (The Swedish standard of fields of research 2011)

Keywords

radio listening, news, social media, digital media, listening to music, magazines, television viewing, mass media use, sound media, tv/online videos, newspaper, media use

Publications

Nordicom Sverige. 2020. Mediebarometern 2019, Göteborg: Nordicom.
ISBN: 978-91-88855-23-7
URN: urn:nbn:se:norden:org:diva-9790

Link to publication list:

If you have published anything based on these data, please notify us with a reference to your publication(s). If you are responsible for the catalogue entry, you can update the metadata/data description in DORIS.

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Dataset
The Media Barometer 2019

Version 1

Citation

Karin Hellingwerf-Björkqvist, Jonas Ohlsson. University of Gothenburg (2022). The Media Barometer 2019. Swedish National Data Service. Version 1. https://doi.org/10.5878/9q88-vr90

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Data format / data structure

Numeric

Creator/Principal investigator(s)

Karin Hellingwerf-Björkqvist - University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research

Jonas Ohlsson - University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research orcid

Time period(s) investigated

2019-02-01 – 2019-12-15

Data collection 1

  • Time period(s) for data collection: 2019-02-01–2019-06-30
  • Data collector: Nordicom
  • Instrument: Web survey (Questionnaire) - Web-based questionnaire about media habits
  • Instrument: Telephone interviews (Questionnaire) - Follow-up with the help of telephone interviews to those who did not answer the survey on the web.
  • Source of the data: Population group

Data collection 2

  • Time period(s) for data collection: 2019-08-10–2019-12-15
  • Data collector: Nordicom
  • Instrument: Web Survey (Questionnaire) - Web-based questionnaire about media habits
  • Instrument: Telephone interviews (Questionnaire) - Follow-up with the help of telephone interviews to those who did not answer the survey on the web
  • Source of the data: Population group

Variables

182

Number of individuals/objects

6011

Response rate/participation rate

24%

24 percent of the gross sample. The survey is designed to be as representative as possible. This means that the sample size of some subgroups of the population has been scaled up, while others have been scaled down. The background factors that have been taken into account in the design of the quota sample are age, gender and county.

Related research data in SND's catalogue

Is part of collection at SND

Media barometer

Published: 2022-12-07