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The Media Barometer 2020

SND-ID: 2022-117

This study is part of the collection Media barometer

Creator/Principal investigator(s)

Karin Hellingwerf-Björkqvist - University of Gothenburg

Jonas Ohlsson - University of Gothenburg, Nordicom

Description

The Media Barometer has been conducted annually since 1979. Through 2018, the Media Barometer was conducted as a telephone-only survey. Since 2019, the results are based on answers collected via a combined web and telephone survey. Traditionally, the results referred to the Swedish population aged 9–79, but in 2020, the sample frame was expanded to ages 9–85.

Language

Swedish

Research principal, contributors, and funding

Research principal

University of Gothenburg

Responsible department/unit

Nordicom - Nordic Information Centre for Media and Communication Research

Commissioning organisation

Ministry of Culture

Funding

  • Funding agency: Ministry of Culture
Protection and ethical review

Data contains personal data

No

Method and time period

Unit of analysis

Population

Individuals aged 9-85 years

Time Method

Sampling procedure

Probability: Simple random

Time period(s) investigated

2020-02-01 – 2020-12-15

Geographic coverage

Geographic spread

Geographic location: Sweden

Highest geographic unit

Country

Topic and keywords

Research area

MEDIA, COMMUNICATION AND LANGUAGE, Media, SOCIETY AND CULTURE (CESSDA Topic Classification)
Media and Communications, Media Studies (The Swedish standard of fields of research 2011)

Keywords

television viewing, newspaper, social media, media use, radio listening, digital media, tv/online videos, magazines, news, mass media use, sound media, listening to music

Publications

Nordicom Sverige. 2021. Mediebarometern 2020, Göteborg: Nordicom.
ISBN: 978-91-88855-48-0
DOI: https://doi.org/10.48335/9789188855497

Link to publication list:

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Dataset
The Media Barometer 2020

Version 1

Citation

Karin Hellingwerf-Björkqvist, Jonas Ohlsson. University of Gothenburg (2022). The Media Barometer 2020. Swedish National Data Service. Version 1. https://doi.org/10.5878/jegq-gh64

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Data format / data structure

Numeric

Creator/Principal investigator(s)

Karin Hellingwerf-Björkqvist - University of Gothenburg

Jonas Ohlsson - University of Gothenburg, Nordicom

Time period(s) investigated

2020-02-01 – 2020-12-15

Data collection 1

  • Mode of collection: Self-administered questionnaire: web based
  • Source of the data: Population group

Data collection 2

  • Mode of collection: Telephone interview
  • Description of the mode of collection: Telephone interviews (Questionnaire) - Follow-up with the help of telephone interviews to those who did not answer the survey on the web
  • Source of the data: Population group

Variables

187

Number of individuals/objects

6018

Response rate/participation rate

21%

21 percent of the gross sample. The survey is designed to be as representative as possible. This means that the sample size of some subgroups of the population has been scaled up, while others have been scaled down. The background factors that have been taken into account in the design of the quota sample are age, gender and county.

Related research data in SND's catalogue

Is part of collection at SND

Media barometer

Published: 2022-12-07