Sweden now 1978 - Skåne survey

This study is part of the collection Sweden now

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Creator/Principal investigator(s)

Testologen Ltd.

Description

ORVESTO is a TNS Sifo survey series that measures the reach of certain media elements by asking informants about their media habits.
This particular survey focused on Scania in the year 1978.

Subject area

Consumption and consumer behaviour, Media, Public relations (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Responsible department/unit

IMU-Testologen AB

Creator/Principal investigator(s)

Testologen Ltd.

Identifiers

SND-ID: SND 0019

Alternative title

Sverige nu 1978 - Skåneundersökningen

Description

ORVESTO is a TNS Sifo survey series that measures the reach of certain media elements by asking informants about their media habits.
This particular survey focused on Scania in the year 1978.

Language

Swedish

Geographic spread

Geographic location: Sweden

Geographic description: Skåne

Highest geographic unit

Province

Unit of analysis

Sampling procedure

Probability: Simple random

Subject area

Consumption and consumer behaviour, Media, Public relations (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Sweden now 1978 - Skåne survey

Creator/Principal investigator(s)

Testologen Ltd.

Data format / data structure

Numeric

Variables

374

Number of individuals/objects

980

Published: 1983-01-01
Last updated: 2019-02-06