Sweden now 1978 - Skåne survey

This study is part of the collection Sweden now

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Creator/Principal investigator(s):

Testologen Ltd.

Description:

ORVESTO is a TNS Sifo survey series that measures the reach of certain media elements by asking informants about their media habits.
This particular survey focused on Scania in the year 1978.

Subject area:

consumption and consumer behaviour, media, public relations (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Responsible department/unit:

IMU-Testologen AB

Creator/Principal investigator(s):

Testologen Ltd.

Identifiers:

SND-ID: SND 0019

Alternative title:

Sverige nu 1978 - Skåneundersökningen

Description:

ORVESTO is a TNS Sifo survey series that measures the reach of certain media elements by asking informants about their media habits.
This particular survey focused on Scania in the year 1978.

Language:

Swedish

Geographic spread:

Geographic location: Sweden

Geographic description: Skåne

Highest geographic unit:

Province

Unit of analysis:

Sampling procedure:

Probability: Simple random

Subject area:

consumption and consumer behaviour, media, public relations (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Sweden now 1978 - Skåne survey

Creator/Principal investigator(s):

Testologen Ltd.

Data format / data structure:

Numeric

Variables:

374

Number of individuals/objects:

980

Published: 1983-01-01
Last updated: 2019-02-06