Sweden now 1978 - Skåne survey

SND-ID: SND 0019

This study is part of the collection Sweden now

Description Data and documentation

Alternative title

Sverige nu 1978 - Skåneundersökningen

Creator/Principal investigator(s)

Testologen Ltd.

Description

ORVESTO is a TNS Sifo survey series that measures the reach of certain media elements by asking informants about their media habits.
This particular survey focused on Scania in the year 1978.

Language

Swedish

Research principal, contributors, and funding

Research principal

IMU-Testologen AB

Responsible department/unit

IMU-Testologen AB
Protection and ethical review

Data contains personal data

No

Method and time period

Unit of analysis

Sampling procedure

Probability: Simple random
Geographic coverage

Geographic spread

Geographic location: Sweden

Geographic description: Skåne

Highest geographic unit

Province

Topic and keywords

Research area

Consumption and consumer behaviour, Media, Public relations (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Publications
Dataset
Sweden now 1978 - Skåne survey

Data format / data structure

Numeric

Creator/Principal investigator(s)

Testologen Ltd.

Variables

374

Number of individuals/objects

980

Published: 1983-01-01
Last updated: 2019-02-06