Sweden now 1978-I

SND-ID: SND 0033

This study is part of the collection Sweden now

Description Data and documentation

Alternative title

Sverige nu 1978-I

Creator/Principal investigator(s)

Testologen Ltd.

Description

In the middle of the sixties Testologen AB, in cooperation with a group of advertisers, introduced a new way of investigation where data about the target groups, i.e. interests, consumer habits, possessions, buying intentions, and data about reading habits were collected in the same survey. At SSD there are now surveys available from the Sweden Now series covering the period 1972-1991.
In the 1977 survey the respondents had to indicate their reading habits concerning fifteen different daily papers, weekdays and weekends respectively. They also had to state their reading habits concerning nearly fifty papers from the weekly and monthly press. Other questions dealt with the household´s possession of a number of capital goods such as, car, camera, projector, washing machine, dishwasher, etc. and also if there were any dogs, cats, aquarium fishes or cagebirds in the household. A group of questions is dealing with buying habits and purchasing intentions for a number of products. A number of questions about personal interests are introduced by ´Human interests are different. How great is your intere

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Language

Swedish

Research principal, contributors, and funding

Research principal

IMU-Testologen AB

Responsible department/unit

IMU-Testologen AB
Protection and ethical review

Data contains personal data

No

Method

Unit of analysis

Population

Individuals aged 15-70 years

Sampling procedure

Probability: Simple random

Time period(s) investigated

1977-10-19–1978-02-03

Geographic coverage

Geographic spread

Geographic location: Sweden

Lowest geographic unit

A-region

Highest geographic unit

Country

Publications

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Swedish Social Science Data Service (1984) ORVESTO 1972-1979 - en marknadssociologisk databank vid Svensk samhällsvetenskaplig datatjänst. SSD report, 1. Göteborg: Swedish Social Science Data Service.

Testologen Ltd. (1978) Orvesto 1978-I : Hela riket. Sollentuna: Testologen Ltd.

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Dataset 1
Sweden now 1978-I

Version 1.0

Citation

Testologen Ltd.. IMU-Testologen AB (1983). <em>Sweden now 1978-I</em>. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/002472">https://doi.org/10.5878/002472</a>

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Data format / data structure

Numeric

Creator/Principal investigator(s)

Testologen Ltd.

Data collection 1

  • Mode of collection: Self-administered questionnaire: paper
  • Time period(s) for data collection: 1977-10-19–1977-12-30
  • Data collector: Testologen Ltd.
  • Source of the data: Population group

Data collection 2

  • Mode of collection: Self-administered questionnaire: paper
  • Time period(s) for data collection: 1977-11-03–1978-01-12
  • Data collector: Testologen Ltd.
  • Source of the data: Population group

Data collection 3

  • Mode of collection: Self-administered questionnaire: paper
  • Time period(s) for data collection: 1977-12-02–1978-02-03
  • Data collector: Testologen Ltd.
  • Source of the data: Population group

Variables

374

Number of individuals/objects

5251

Dataset 2
Sweden now 1978 P-7005

Description

Subset of Sweden Now 1978-I, covering the period 1977-10-19 to 1977-12-30.

Version 1.0

Citation

Testologen Ltd.. IMU-Testologen AB (1983). <em>Sweden now 1978 P-7005</em>. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/002473">https://doi.org/10.5878/002473</a>

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Data format / data structure

Numeric

Creator/Principal investigator(s)

Testologen Ltd.

Data collection

  • Mode of collection: Self-administered questionnaire: paper
  • Time period(s) for data collection: 1977-10-19–1977-12-30
  • Data collector: Testologen Ltd.
  • Source of the data: Population group

Variables

374

Number of individuals/objects

1781

Dataset 3
Sweden Now 1978 P-7006

Description

Subset of Sweden Now 1978-I, covering the period 1977-11-03 to 1978-01-12.

Version 1.0

Citation

Testologen Ltd.. IMU-Testologen AB (1983). <em>Sweden Now 1978 P-7006</em>. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/002474">https://doi.org/10.5878/002474</a>

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Data format / data structure

Numeric

Creator/Principal investigator(s)

Testologen Ltd.

Data collection

  • Mode of collection: Self-administered questionnaire: paper
  • Time period(s) for data collection: 1977-11-03–1978-01-12
  • Data collector: Testologen Ltd.
  • Source of the data: Population group

Variables

374

Number of individuals/objects

1171

Dataset 4
Sweden Now 1978 P-7007

Description

Subset of Sweden Now 1978-I, covering the period 1977-12-02 to 1978-03-03.

Version 1.0

Citation

Testologen Ltd.. IMU-Testologen AB (1983). <em>Sweden Now 1978 P-7007</em>. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/002475">https://doi.org/10.5878/002475</a>

Download citation

Data format / data structure

Numeric

Creator/Principal investigator(s)

Testologen Ltd.

Data collection

  • Mode of collection: Self-administered questionnaire: paper
  • Time period(s) for data collection: 1977-12-02–1978-02-03
  • Data collector: Testologen Ltd.
  • Source of the data: Population group

Variables

374

Number of individuals/objects

1804

Published: 1983-01-01
Last updated: 2019-02-06