Back to search results

Sweden now 1978-I

SND-ID: SND 0033

This study is part of the collection Sweden now

Overview
Data and documentation

Alternative title

Sverige nu 1978-I

Creator/Principal investigator(s)

Testologen Ltd.

Description

In the middle of the sixties Testologen AB, in cooperation with a group of advertisers, introduced a new way of investigation where data about the target groups, i.e. interests, consumer habits, possessions, buying intentions, and data about reading habits were collected in the same survey. At SSD there are now surveys available from the Sweden Now series covering the period 1972-1991.
In the 1977 survey the respondents had to indicate their reading habits concerning fifteen different daily papers, weekdays and weekends respectively. They also had to state their reading habits concerning nearly fifty papers from the weekly and monthly press. Other questions dealt with the household´s possession of a number of capital goods such as, car, camera, projector, washing machine, dishwasher, etc. and also if there were any dogs, cats, aquarium fishes or cagebirds in the household. A group of questions is dealing with buying habits and purchasing intentions for a number of products. A number of questions about personal interests are introduced by ´Human interests are different. How great is your interest for the following subjects and activities´. Subsequently the respondent is asked how interested he/she is in buying food, cooking, having guests, leisure time activities, etc. There is information about the respondent´s gender, marital status, age, income, occupation, education and housing, and also about the household´s size, age structure, and total income of household. Sweden Now 1978 is almost a total replication from the year before. A novelty for this survey is that the respondents had to indicate if they agreed or disagreed with a number of statements concerning life style. The number of questions concerning how frequently different shops are visited have been enlarged, while the questions about decisional power in the household have been removed.

Purpose:

Collect broad information about interests, purchasing habits and media choices Show less..

Language

Swedish

Research principal, contributors, and funding

Research principal

IMU-Testologen AB

Protection and ethical review

Data contains personal data

Method and time period

Unit of analysis

Individual

Population

Individuals aged 15-70 years

Time Method

Longitudinal: Trend/Repeated cross-section

Sampling procedure

Probability: Simple random

Time period(s) investigated

1977-10-19 – 1978-02-03

Geographic coverage

Geographic spread

Geographic location: Sweden

Lowest geographic unit

A-region

Highest geographic unit

Country

Topic and keywords

Research area

Consumption and consumer behaviour, Media, Public relations (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Keywords

consumption, newspaper readership, periodicals readership, shopping, retail outlets, domestic appliances, consumer goods, membership, attitudes, drinking behaviour, organizations, interest (cognitive processes), frequency

Publications

Sort by name | Sort by year

Swedish Social Science Data Service (1984) ORVESTO 1972-1979 - en marknadssociologisk databank vid Svensk samhällsvetenskaplig datatjänst. SSD report, 1. Göteborg: Swedish Social Science Data Service.

Testologen Ltd. (1978) Orvesto 1978-I : Hela riket. Sollentuna: Testologen Ltd.

If you have published anything based on these data, please notify us with a reference to your publication(s). If you are responsible for the catalogue entry, you can update the metadata/data description in DORIS.

Request data

Request collection

Dataset 1

Sweden now 1978-I

Associated documentation

Version 1.0

1983-12-01
https://doi.org/10.5878/002472