Sweden now 1978-II
This study is part of the collection Sweden now
Order collection
Order data
Creator/Principal investigator(s)
Testologen Ltd.
Description
In the middle of the sixties Testologen AB, in cooperation with a group of advertisers, introduced a new way of investigation where data about the target groups, i.e. interests, consumer habits, possessions, buying intentions, and data about reading habits were collected in the same survey. At SSD there are now surveys available from the Sweden Now series covering the period 1972-1991.
In the 1977 survey the respondents had to indicate their reading habits concerning fifteen different daily papers, weekdays and weekends respectively. They also had to state their reading habits concerning nearly fifty papers from the weekly and monthly press. Other questions dealt with the household´s possession of a number of capital goods such as, car, camera, projector, washing machine, dishwasher, etc. and also if there were any dogs, cats, aquarium fishes or cagebirds in the household. A group of questions is dealing with buying habits and purchasing intentions for a number of products. A number of questions about personal interests are introduced by ´Human interests are different. How great is your intere
Subject area
Consumption and consumer behaviour, Media, Public relations
(CESSDA Topic Classification)
Social Sciences, Media Studies
(The Swedish standard of fields of research 2011)
Principal organisation
Accessibility status
Responsible department/unit
Creator/Principal investigator(s)
Testologen Ltd.
Identifiers
SND-ID: SND 0034
Alternative title
Sverige nu 1978-II
Description
In the middle of the sixties Testologen AB, in cooperation with a group of advertisers, introduced a new way of investigation where data about the target groups, i.e. interests, consumer habits, possessions, buying intentions, and data about reading habits were collected in the same survey. At SSD there are now surveys available from the Sweden Now series covering the period 1972-1991.
In the 1977 survey the respondents had to indicate their reading habits concerning fifteen different daily papers, weekdays and weekends respectively. They also had to state their reading habits concerning nearly fifty papers from the weekly and monthly press. Other questions dealt with the household´s possession of a number of capital goods such as, car, camera, projector, washing machine, dishwasher, etc. and also if there were any dogs, cats, aquarium fishes or cagebirds in the household. A group of questions is dealing with buying habits and purchasing intentions for a number of products. A number of questions about personal interests are introduced by ´Human interests are different. How great is your intere
Language
Swedish
Time period(s) investigated
1978-01-09 — 1978-06-22
Geographic spread
Geographic location: Sweden
Lowest geographic unit
A-region
Highest geographic unit
Country
Unit of analysis
Population
Individuals aged 15-70 years
Time Method
Sampling procedure
Data contains personal data
No
Subject area
Consumption and consumer behaviour, Media, Public relations
(CESSDA Topic Classification)
Social Sciences, Media Studies
(The Swedish standard of fields of research 2011)
Is part of collection at SND
Associated documentation
Publications
Testologen Ltd. (1978) Orvesto 1978-II : Hela riket. Sollentuna: Testologen Ltd.
Swedish Social Science Data Service (1984) ORVESTO 1972-1979 - en marknadssociologisk databank vid Svensk samhällsvetenskaplig datatjänst. SSD report, 1. Göteborg: Swedish Social Science Data Service.
If you have published anything based on these data, please notify us with a reference to your publication(s). If you are responsible for the catalogue entry, you can update the metadata/data description in DORIS.
Version 1.0
1983-12-01
https://doi.org/10.5878/002476
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Dataset 1
Sweden now 1978-II
Citation
Creator/Principal investigator(s)
Testologen Ltd.
Data format / data structure
Numeric
Data collection
Mode of collection: Self-administered questionnaire: paper
Time period(s) for data collection: 1978-01-09 — 1978-03-20
Data collector: Testologen Ltd.
Number of responses: 1781
Source of the data: Population group
Mode of collection: Self-administered questionnaire: paper
Time period(s) for data collection: 1978-02-27 — 1978-05-08
Data collector: Testologen Ltd.
Number of responses: 1722
Source of the data: Population group
Mode of collection: Self-administered questionnaire: paper
Time period(s) for data collection: 1978-03-30 — 1978-06-05
Data collector: Testologen Ltd.
Number of responses: 1782
Source of the data: Population group
Mode of collection: Self-administered questionnaire: paper
Time period(s) for data collection: 1978-04-17 — 1978-06-21
Data collector: Testologen Ltd.
Number of responses: 1719
Source of the data: Population group
Mode of collection: Self-administered questionnaire: paper
Time period(s) for data collection: 1978-05-09 — 1978-06-22
Data collector: Testologen Ltd.
Number of responses: 1801
Source of the data: Population group
Variables
374
Number of individuals/objects
8805
Version 1.0
1983-11-01
https://doi.org/10.5878/002477
Download citation
Dataset 2
Sweden Now 1978 P-7008
Citation
Creator/Principal investigator(s)
Testologen Ltd.
Description
Data format / data structure
Numeric
Data collection
Mode of collection: Self-administered questionnaire: paper
Time period(s) for data collection: 1978-01-09 — 1978-03-20
Data collector: Testologen Ltd.
Number of responses: 1781
Source of the data: Population group
Variables
374
Number of individuals/objects
1781
Version 1.0
1983-10-01
https://doi.org/10.5878/002478
Download citation
Dataset 3
Sweden Now 1978 P-8001
Citation
Creator/Principal investigator(s)
Testologen Ltd.
Description
Data format / data structure
Numeric
Data collection
Mode of collection: Self-administered questionnaire: paper
Time period(s) for data collection: 1978-02-27 — 1978-05-08
Data collector: Testologen Ltd.
Number of responses: 1722
Source of the data: Population group
Variables
374
Number of individuals/objects
1722
Version 1.0
1983-11-01
https://doi.org/10.5878/002479
Download citation
Dataset 4
Sweden Now 1978 P-8002
Citation
Creator/Principal investigator(s)
Testologen Ltd.
Description
Data format / data structure
Numeric
Data collection
Mode of collection: Self-administered questionnaire: paper
Time period(s) for data collection: 1978-03-30 — 1978-06-05
Data collector: Testologen Ltd.
Number of responses: 1782
Source of the data: Population group
Variables
374
Number of individuals/objects
1722
Version 1.0
1983-11-01
https://doi.org/10.5878/002480
Download citation
Dataset 5
Sweden Now 1978 P-8003
Citation
Creator/Principal investigator(s)
Testologen Ltd.
Description
Data format / data structure
Numeric
Data collection
Mode of collection: Self-administered questionnaire: paper
Time period(s) for data collection: 1978-04-17 — 1978-06-21
Data collector: Testologen Ltd.
Number of responses: 1719
Source of the data: Population group
Variables
374
Number of individuals/objects
1719
Version 1.0
1983-11-01
https://doi.org/10.5878/002481
Download citation
Dataset 6
Sweden 1978 Now P-8004
Citation
Creator/Principal investigator(s)
Testologen Ltd.
Description
Data format / data structure
Numeric
Data collection
Mode of collection: Self-administered questionnaire: paper
Time period(s) for data collection: 1978-05-09 — 1978-06-22
Data collector: Testologen Ltd.
Number of responses: 1801
Source of the data: Population group
Variables
374
Number of individuals/objects
1801