Sweden now 1978-II

SND-ID: SND 0034

This study is part of the collection Sweden now

Description Data and documentation

Alternative title

Sverige nu 1978-II

Creator/Principal investigator(s)

Testologen Ltd.

Description

In the middle of the sixties Testologen AB, in cooperation with a group of advertisers, introduced a new way of investigation where data about the target groups, i.e. interests, consumer habits, possessions, buying intentions, and data about reading habits were collected in the same survey. At SSD there are now surveys available from the Sweden Now series covering the period 1972-1991.
In the 1977 survey the respondents had to indicate their reading habits concerning fifteen different daily papers, weekdays and weekends respectively. They also had to state their reading habits concerning nearly fifty papers from the weekly and monthly press. Other questions dealt with the household´s possession of a number of capital goods such as, car, camera, projector, washing machine, dishwasher, etc. and also if there were any dogs, cats, aquarium fishes or cagebirds in the household. A group of questions is dealing with buying habits and purchasing intentions for a number of products. A number of questions about personal interests are introduced by ´Human interests are different. How great is your interest for the following subjects and activities´. Subsequently the respondent is asked how interested he/she is in buying food, cooking, having guests, leisure time activities, etc. There is information about the respondent´s gender, marital status, age, income, occupation, education and housing, and also about the household´s size, age structure, and total income of household. Sweden Now 1978 is almost a total replication from the year before. A novelty for this survey is that the respondents had to indicate if they agreed or disagreed with a number of statements concerning life style. The number of questions concerning how frequently different shops are visited have been enlarged, while the questions about decisional power in the household have been removed.

Purpose:

Collect broad information about interests, purchasing habits and media choices Show less..

Language

Swedish

Research principal, contributors, and funding

Research principal

IMU-Testologen AB

Responsible department/unit

IMU-Testologen AB

Protection and ethical review

Data contains personal data

Method

Unit of analysis

Individual

Population

Individuals aged 15-70 years

Time Method

Longitudinal: Trend/Repeated cross-section

Sampling procedure

Probability: Simple random

Time period(s) investigated

1978-01-09–1978-06-22

Geographic coverage

Geographic spread

Geographic location: Sweden

Lowest geographic unit

A-region

Highest geographic unit

Country

Topic and keywords

Subject area

Consumption and consumer behaviour, Media, Public relations (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Keywords

consumption, newspaper readership, periodicals readership, shopping, retail outlets, domestic appliances, consumer goods, membership, attitudes, drinking behaviour, organizations, interest (cognitive processes), frequency

Publications

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Testologen Ltd. (1978) Orvesto 1978-II : Hela riket. Sollentuna: Testologen Ltd.

Swedish Social Science Data Service (1984) ORVESTO 1972-1979 - en marknadssociologisk databank vid Svensk samhällsvetenskaplig datatjänst. SSD report, 1. Göteborg: Swedish Social Science Data Service.

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Information about using data

Dataset 1

Sweden now 1978-II

Associated documentation

Version 1.0

1983-12-01
https://doi.org/10.5878/002476

Citation

Testologen Ltd.. IMU-Testologen AB (1983). Sweden now 1978-II. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/002476">https://doi.org/10.5878/002476</a>

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Data format / data structure

Numeric

Creator/Principal investigator(s)

Testologen Ltd.

Data collection 1

Mode of collection: Self-administered questionnaire: paper
Time period(s) for data collection: 1978-01-09–1978-03-20
Data collector: Testologen Ltd.
Number of responses: 1781
Source of the data: Population group

Data collection 2

Mode of collection: Self-administered questionnaire: paper
Time period(s) for data collection: 1978-02-27–1978-05-08
Data collector: Testologen Ltd.
Number of responses: 1722
Source of the data: Population group

Data collection 3

Mode of collection: Self-administered questionnaire: paper
Time period(s) for data collection: 1978-03-30–1978-06-05
Data collector: Testologen Ltd.
Number of responses: 1782
Source of the data: Population group

Data collection 1

Mode of collection: Self-administered questionnaire: paper
Time period(s) for data collection: 1978-01-09–1978-03-20
Data collector: Testologen Ltd.
Number of responses: 1781
Source of the data: Population group

Data collection 2

Mode of collection: Self-administered questionnaire: paper
Time period(s) for data collection: 1978-02-27–1978-05-08
Data collector: Testologen Ltd.
Number of responses: 1722
Source of the data: Population group

Data collection 3

Mode of collection: Self-administered questionnaire: paper
Time period(s) for data collection: 1978-03-30–1978-06-05
Data collector: Testologen Ltd.
Number of responses: 1782
Source of the data: Population group

Data collection 4

Mode of collection: Self-administered questionnaire: paper
Time period(s) for data collection: 1978-04-17–1978-06-21
Data collector: Testologen Ltd.
Number of responses: 1719
Source of the data: Population group

Data collection 5

Mode of collection: Self-administered questionnaire: paper
Time period(s) for data collection: 1978-05-09–1978-06-22
Data collector: Testologen Ltd.
Number of responses: 1801
Source of the data: Population group

Show less..

Variables

374

Number of individuals/objects

8805

Dataset 2

Sweden Now 1978 P-7008

Associated documentation

Description

Subset of Sweden Now 1978-II, covering the period 1978-01-09 to 1978-03-20.

Version 1.0

1983-11-01
https://doi.org/10.5878/002477

Citation

Testologen Ltd.. IMU-Testologen AB (1983). Sweden Now 1978 P-7008. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/002477">https://doi.org/10.5878/002477</a>

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Data format / data structure

Numeric

Creator/Principal investigator(s)

Testologen Ltd.

Data collection

Mode of collection: Self-administered questionnaire: paper
Time period(s) for data collection: 1978-01-09–1978-03-20
Data collector: Testologen Ltd.
Number of responses: 1781
Source of the data: Population group

Variables

374

Number of individuals/objects

1781

Dataset 3

Sweden Now 1978 P-8001

Associated documentation

Description

Subset of Sweden Now 1978-II, covering the period 1978-02-27 to 1978-05-08.

Version 1.0

1983-10-01
https://doi.org/10.5878/002478

Citation

Testologen Ltd.. IMU-Testologen AB (1983). Sweden Now 1978 P-8001. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/002478">https://doi.org/10.5878/002478</a>

Download citation

Data format / data structure

Numeric

Creator/Principal investigator(s)

Testologen Ltd.

Data collection

Mode of collection: Self-administered questionnaire: paper
Time period(s) for data collection: 1978-02-27–1978-05-08
Data collector: Testologen Ltd.
Number of responses: 1722
Source of the data: Population group

Variables

374

Number of individuals/objects

1722

Dataset 4

Sweden Now 1978 P-8002

Associated documentation

Description

Subset of Sweden Now 1978-II, covering the period 1978-03-30 to 1978-06-05.

Version 1.0

1983-11-01
https://doi.org/10.5878/002479

Citation

Testologen Ltd.. IMU-Testologen AB (1983). Sweden Now 1978 P-8002. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/002479">https://doi.org/10.5878/002479</a>

Download citation

Data format / data structure

Numeric

Creator/Principal investigator(s)

Testologen Ltd.

Data collection

Mode of collection: Self-administered questionnaire: paper
Time period(s) for data collection: 1978-03-30–1978-06-05
Data collector: Testologen Ltd.
Number of responses: 1782
Source of the data: Population group

Variables

374

Number of individuals/objects

1722

Dataset 5

Sweden Now 1978 P-8003

Associated documentation

Description

Subset of Sweden Now 1978-II, covering the period 1978-04-17 to 1978-06-21.

Version 1.0

1983-11-01
https://doi.org/10.5878/002480

Citation

Testologen Ltd.. IMU-Testologen AB (1983). Sweden Now 1978 P-8003. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/002480">https://doi.org/10.5878/002480</a>

Download citation

Data format / data structure

Numeric

Creator/Principal investigator(s)

Testologen Ltd.

Data collection

Mode of collection: Self-administered questionnaire: paper
Time period(s) for data collection: 1978-04-17–1978-06-21
Data collector: Testologen Ltd.
Number of responses: 1719
Source of the data: Population group

Variables

374

Number of individuals/objects

1719

Dataset 6

Sweden 1978 Now P-8004

Associated documentation

Description

Subset of Sweden Now 1978-II, covering the period 1978-05-09 to 1978-06-22.

Version 1.0

1983-11-01
https://doi.org/10.5878/002481

Citation

Testologen Ltd.. IMU-Testologen AB (1983). Sweden 1978 Now P-8004. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/002481">https://doi.org/10.5878/002481</a>

Download citation

Data format / data structure

Numeric

Creator/Principal investigator(s)

Testologen Ltd.

Data collection

Mode of collection: Self-administered questionnaire: paper
Time period(s) for data collection: 1978-05-09–1978-06-22
Data collector: Testologen Ltd.
Number of responses: 1801
Source of the data: Population group

Variables

374

Number of individuals/objects

1801

Published: 1983-01-01

Last updated: 2019-02-06

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