Sweden now 1978-II
This study is part of the collection Sweden now
Order collection
Order data
Creator/Principal investigator(s):
Testologen Ltd.
Description:
In the middle of the sixties Testologen AB, in cooperation with a group of advertisers, introduced a new way of investigation where data about the target groups, i.e. interests, consumer habits, possessions, buying intentions, and data about reading habits were collected in the same survey. At SSD there are now surveys available from the Sweden Now series covering the period 1972-1991.
In the 1977 survey the respondents had to indicate their reading habits concerning fifteen different daily papers, weekdays and weekends respectively. They also had to state their reading habits concerning nearly fifty papers from the weekly and monthly press. Other questions dealt with the household´s possession of a number of capital goods such as, car, camera, projector, washing machine, dishwasher, etc. and also if there were any dogs, cats, aquarium fishes or cagebirds in the household. A group of questions is dealing with buying habits and purchasing intentions for a number of products. A number of questions about personal interests are introduced by ´Human interests are different. How great is your intere
Subject area:
consumption and consumer behaviour, media, public relations
(CESSDA Topic Classification)
Social Sciences, Media Studies
(The Swedish standard of fields of research 2011)
Principal organisation:
Accessibility status:
Responsible department/unit:
IMU-Testologen AB
Creator/Principal investigator(s):
Testologen Ltd.
Identifiers:
SND-ID: SND 0034
Alternative title:
Sverige nu 1978-II
Description:
In the middle of the sixties Testologen AB, in cooperation with a group of advertisers, introduced a new way of investigation where data about the target groups, i.e. interests, consumer habits, possessions, buying intentions, and data about reading habits were collected in the same survey. At SSD there are now surveys available from the Sweden Now series covering the period 1972-1991.
In the 1977 survey the respondents had to indicate their reading habits concerning fifteen different daily papers, weekdays and weekends respectively. They also had to state their reading habits concerning nearly fifty papers from the weekly and monthly press. Other questions dealt with the household´s possession of a number of capital goods such as, car, camera, projector, washing machine, dishwasher, etc. and also if there were any dogs, cats, aquarium fishes or cagebirds in the household. A group of questions is dealing with buying habits and purchasing intentions for a number of products. A number of questions about personal interests are introduced by ´Human interests are different. How great is your intere
Language:
Swedish
Time period(s) investigated:
1978-01-09 — 1978-06-22
Geographic spread:
Geographic location: Sweden
Lowest geographic unit:
A-region
Highest geographic unit:
Country
Unit of analysis:
Population:
Individuals aged 15-70 years
Time Method:
Sampling procedure:
Subject area:
consumption and consumer behaviour, media, public relations
(CESSDA Topic Classification)
Social Sciences, Media Studies
(The Swedish standard of fields of research 2011)
Is part of collection at SND:
Available documentation:
Publications
Testologen Ltd. (1978) Orvesto 1978-II : Hela riket. Sollentuna: Testologen Ltd.
Swedish Social Science Data Service (1984) ORVESTO 1972-1979 - en marknadssociologisk databank vid Svensk samhällsvetenskaplig datatjänst. SSD report, 1. Göteborg: Swedish Social Science Data Service.
If you have published anything based on these data, please notify us with a reference to your publication(s).
If you are responsible for the catalogue entry, you can update the metadata/data description in DORIS.
Version 1.0:
1983-12-01
doi:10.5878/002476
Dataset 1
Sweden now 1978-II
Suggested citation:
Creator/Principal investigator(s):
Testologen Ltd.
Data format / data structure:
Numeric
Data collection:
Mode of collection: Self-administered questionnaire: paper
Time period(s) for data collection: 1978-01-09 — 1978-03-20
Data collector: Testologen Ltd.
Number of responses: 1781
Source of the data: Population group
Mode of collection: Self-administered questionnaire: paper
Time period(s) for data collection: 1978-02-27 — 1978-05-08
Data collector: Testologen Ltd.
Number of responses: 1722
Source of the data: Population group
Mode of collection: Self-administered questionnaire: paper
Time period(s) for data collection: 1978-03-30 — 1978-06-05
Data collector: Testologen Ltd.
Number of responses: 1782
Source of the data: Population group
Mode of collection: Self-administered questionnaire: paper
Time period(s) for data collection: 1978-04-17 — 1978-06-21
Data collector: Testologen Ltd.
Number of responses: 1719
Source of the data: Population group
Mode of collection: Self-administered questionnaire: paper
Time period(s) for data collection: 1978-05-09 — 1978-06-22
Data collector: Testologen Ltd.
Number of responses: 1801
Source of the data: Population group
Variables:
374
Number of individuals/objects:
8805
Version 1.0:
1983-11-01
doi:10.5878/002477
Dataset 2
Sweden Now 1978 P-7008
Suggested citation:
Creator/Principal investigator(s):
Testologen Ltd.
Description:
Data format / data structure:
Numeric
Data collection:
Mode of collection: Self-administered questionnaire: paper
Time period(s) for data collection: 1978-01-09 — 1978-03-20
Data collector: Testologen Ltd.
Number of responses: 1781
Source of the data: Population group
Variables:
374
Number of individuals/objects:
1781
Version 1.0:
1983-10-01
doi:10.5878/002478
Dataset 3
Sweden Now 1978 P-8001
Suggested citation:
Creator/Principal investigator(s):
Testologen Ltd.
Description:
Data format / data structure:
Numeric
Data collection:
Mode of collection: Self-administered questionnaire: paper
Time period(s) for data collection: 1978-02-27 — 1978-05-08
Data collector: Testologen Ltd.
Number of responses: 1722
Source of the data: Population group
Variables:
374
Number of individuals/objects:
1722
Version 1.0:
1983-11-01
doi:10.5878/002479
Dataset 4
Sweden Now 1978 P-8002
Suggested citation:
Creator/Principal investigator(s):
Testologen Ltd.
Description:
Data format / data structure:
Numeric
Data collection:
Mode of collection: Self-administered questionnaire: paper
Time period(s) for data collection: 1978-03-30 — 1978-06-05
Data collector: Testologen Ltd.
Number of responses: 1782
Source of the data: Population group
Variables:
374
Number of individuals/objects:
1722
Version 1.0:
1983-11-01
doi:10.5878/002480
Dataset 5
Sweden Now 1978 P-8003
Suggested citation:
Creator/Principal investigator(s):
Testologen Ltd.
Description:
Data format / data structure:
Numeric
Data collection:
Mode of collection: Self-administered questionnaire: paper
Time period(s) for data collection: 1978-04-17 — 1978-06-21
Data collector: Testologen Ltd.
Number of responses: 1719
Source of the data: Population group
Variables:
374
Number of individuals/objects:
1719
Version 1.0:
1983-11-01
doi:10.5878/002481
Dataset 6
Sweden 1978 Now P-8004
Suggested citation:
Creator/Principal investigator(s):
Testologen Ltd.
Description:
Data format / data structure:
Numeric
Data collection:
Mode of collection: Self-administered questionnaire: paper
Time period(s) for data collection: 1978-05-09 — 1978-06-22
Data collector: Testologen Ltd.
Number of responses: 1801
Source of the data: Population group
Variables:
374
Number of individuals/objects:
1801