Sweden now 1979-I

This study is part of the collection Sweden now

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Creator/Principal investigator(s)

Testologen Ltd.

Description

In the middle of the sixties Testologen AB, in cooperation with a group of advertisers, introduced a new way of investigation where data about the target groups, i.e. interests, consumer habits, possessions, buying intentions, and data about reading habits were collected in the same survey. At SSD there are now surveys available from the Sweden Now series covering the period 1972-1991.
In the 1977 survey the respondents had to indicate their reading habits concerning fifteen different daily papers, weekdays and weekends respectively. They also had to state their reading habits concerning nearly fifty papers from the weekly and monthly press. Other questions dealt with the household´s possession of a number of capital goods such as, car, camera, projector, washing machine, dishwasher, etc., and also if there were any dogs, cats, aquarium fishes or cagebirds in the household. A group of questions is dealing with buying habits and purchasing intentions for a number of products. A number of questions about personal interests are introduced by ´Human interests are different. How great is your inter

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Subject area

Consumption and consumer behaviour, Media, Public relations (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Responsible department/unit

IMU-Testologen AB

Creator/Principal investigator(s)

Testologen Ltd.

Identifiers

SND-ID: SND 0035

Alternative title

Sverige nu 1979-I

Description

In the middle of the sixties Testologen AB, in cooperation with a group of advertisers, introduced a new way of investigation where data about the target groups, i.e. interests, consumer habits, possessions, buying intentions, and data about reading habits were collected in the same survey. At SSD there are now surveys available from the Sweden Now series covering the period 1972-1991.
In the 1977 survey the respondents had to indicate their reading habits concerning fifteen different daily papers, weekdays and weekends respectively. They also had to state their reading habits concerning nearly fifty papers from the weekly and monthly press. Other questions dealt with the household´s possession of a number of capital goods such as, car, camera, projector, washing machine, dishwasher, etc., and also if there were any dogs, cats, aquarium fishes or cagebirds in the household. A group of questions is dealing with buying habits and purchasing intentions for a number of products. A number of questions about personal interests are introduced by ´Human interests are different. How great is your inter

... Show more..

Language

Swedish

Time period(s) investigated

1978-10-03 — 1979-01-29

Geographic spread

Geographic location: Sweden

Lowest geographic unit

A-region

Highest geographic unit

Country

Unit of analysis

Population

Individuals aged 15-70 years

Sampling procedure

Probability: Simple random

Subject area

Consumption and consumer behaviour, Media, Public relations (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Publications

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Testologen Ltd. (1979) Orvesto 1979-I : Hela riket. Sollentuna: Testologen Ltd.

Swedish Social Science Data Service (1984) ORVESTO 1972-1979 - en marknadssociologisk databank vid Svensk samhällsvetenskaplig datatjänst. SSD report, 1. Göteborg: Swedish Social Science Data Service.

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Version 1.0

Dataset 1

Sweden now 1979-I

Suggested citation

Testologen Ltd.. IMU-Testologen AB (1984). <em>Sweden now 1979-I</em>. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/002482">https://doi.org/10.5878/002482</a>

Creator/Principal investigator(s)

Testologen Ltd.

Data format / data structure

Numeric

Data collection

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1978-10-03 — 1978-12-08

Data collector: Testologen Ltd.

Number of responses: 1715

Source of the data: Population group

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1978-10-30 — 1979-01-02

Data collector: Testologen Ltd.

Number of responses: 1810

Source of the data: Population group

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1978-11-29 — 1979-01-29

Data collector: Testologen Ltd.

Number of responses: 1765

Source of the data: Population group

Variables

383

Number of individuals/objects

5290

Version 1.0

Dataset 2

Sweden now 1979 P-8005

Suggested citation

Testologen Ltd.. IMU-Testologen AB (1984). <em>Sweden now 1979 P-8005</em>. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/002483">https://doi.org/10.5878/002483</a>

Creator/Principal investigator(s)

Testologen Ltd.

Description

Subset of Sweden Now 1979-I, covering the period 1978-10-03 to 1978-12-08.

Data format / data structure

Numeric

Data collection

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1978-10-03 — 1978-12-08

Data collector: Testologen Ltd.

Number of responses: 1715

Source of the data: Population group

Variables

383

Number of individuals/objects

1715

Version 1.0

Dataset 3

Sweden Now 1979 P-8006

Suggested citation

Testologen Ltd.. IMU-Testologen AB (1984). <em>Sweden Now 1979 P-8006</em>. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/002484">https://doi.org/10.5878/002484</a>

Creator/Principal investigator(s)

Testologen Ltd.

Description

Subset of Sweden Now 1979-I, covering the period 1978-10-30 to 1979-01-02.

Data format / data structure

Numeric

Data collection

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1978-10-30 — 1979-01-02

Data collector: Testologen Ltd.

Number of responses: 1810

Source of the data: Population group

Variables

383

Number of individuals/objects

1810

Version 1.0

Dataset 4

Sweden Now 1979 P-8007

Suggested citation

Testologen Ltd.. IMU-Testologen AB (1984). <em>Sweden Now 1979 P-8007</em>. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/002485">https://doi.org/10.5878/002485</a>

Creator/Principal investigator(s)

Testologen Ltd.

Description

Subset of Sweden Now 1979-I, covering the period 1978-11-29 to 1979-01-29.

Data format / data structure

Numeric

Data collection

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1978-11-29 — 1979-01-29

Data collector: Testologen Ltd.

Number of responses: 1765

Source of the data: Population group

Variables

383

Number of individuals/objects

1765

Published: 1983-01-01
Last updated: 2019-02-06