Sweden now 1979-I

This study is part of the collection Sweden now

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Creator/Principal investigator(s):

Testologen Ltd.

Description:

In the middle of the sixties Testologen AB, in cooperation with a group of advertisers, introduced a new way of investigation where data about the target groups, i.e. interests, consumer habits, possessions, buying intentions, and data about reading habits were collected in the same survey. At SSD there are now surveys available from the Sweden Now series covering the period 1972-1991.
In the 1977 survey the respondents had to indicate their reading habits concerning fifteen different daily papers, weekdays and weekends respectively. They also had to state their reading habits concerning nearly fifty papers from the weekly and monthly press. Other questions dealt with the household´s possession of a number of capital goods such as, car, camera, projector, washing machine, dishwasher, etc., and also if there were any dogs, cats, aquarium fishes or cagebirds in the household. A group of questions is dealing with buying habits and purchasing intentions for a number of products. A number of questions about personal interests are introduced by ´Human interests are different. How great is your inter

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Subject area:

consumption and consumer behaviour, media, public relations (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Responsible department/unit:

IMU-Testologen AB

Creator/Principal investigator(s):

Testologen Ltd.

Identifiers:

SND-ID: SND 0035

Alternative title:

Sverige nu 1979-I

Description:

In the middle of the sixties Testologen AB, in cooperation with a group of advertisers, introduced a new way of investigation where data about the target groups, i.e. interests, consumer habits, possessions, buying intentions, and data about reading habits were collected in the same survey. At SSD there are now surveys available from the Sweden Now series covering the period 1972-1991.
In the 1977 survey the respondents had to indicate their reading habits concerning fifteen different daily papers, weekdays and weekends respectively. They also had to state their reading habits concerning nearly fifty papers from the weekly and monthly press. Other questions dealt with the household´s possession of a number of capital goods such as, car, camera, projector, washing machine, dishwasher, etc., and also if there were any dogs, cats, aquarium fishes or cagebirds in the household. A group of questions is dealing with buying habits and purchasing intentions for a number of products. A number of questions about personal interests are introduced by ´Human interests are different. How great is your inter

... Show more..

Language:

Swedish

Time period(s) investigated:

1978-10-03 — 1979-01-29

Geographic spread:

Geographic location: Sweden

Lowest geographic unit:

A-region

Highest geographic unit:

Country

Unit of analysis:

Population:

Individuals aged 15-70 years

Sampling procedure:

Probability: Simple random

Subject area:

consumption and consumer behaviour, media, public relations (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Publications

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Testologen Ltd. (1979) Orvesto 1979-I : Hela riket. Sollentuna: Testologen Ltd.

Swedish Social Science Data Service (1984) ORVESTO 1972-1979 - en marknadssociologisk databank vid Svensk samhällsvetenskaplig datatjänst. SSD report, 1. Göteborg: Swedish Social Science Data Service.

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Version 1.0:

1984-01-01 doi:10.5878/002482

Dataset 1

Sweden now 1979-I

Suggested citation:

Testologen Ltd.. IMU-Testologen AB (1984). Sweden now 1979-I. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/002482

Creator/Principal investigator(s):

Testologen Ltd.

Data format / data structure:

Numeric

Data collection:

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1978-10-03 — 1978-12-08

Data collector: Testologen Ltd.

Number of responses: 1715

Source of the data: Population group

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1978-10-30 — 1979-01-02

Data collector: Testologen Ltd.

Number of responses: 1810

Source of the data: Population group

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1978-11-29 — 1979-01-29

Data collector: Testologen Ltd.

Number of responses: 1765

Source of the data: Population group

Variables:

383

Number of individuals/objects:

5290

Version 1.0:

1984-01-01 doi:10.5878/002483

Dataset 2

Sweden now 1979 P-8005

Suggested citation:

Testologen Ltd.. IMU-Testologen AB (1984). Sweden now 1979 P-8005. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/002483

Creator/Principal investigator(s):

Testologen Ltd.

Description:

Subset of Sweden Now 1979-I, covering the period 1978-10-03 to 1978-12-08.

Data format / data structure:

Numeric

Data collection:

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1978-10-03 — 1978-12-08

Data collector: Testologen Ltd.

Number of responses: 1715

Source of the data: Population group

Variables:

383

Number of individuals/objects:

1715

Version 1.0:

1984-01-01 doi:10.5878/002484

Dataset 3

Sweden Now 1979 P-8006

Suggested citation:

Testologen Ltd.. IMU-Testologen AB (1984). Sweden Now 1979 P-8006. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/002484

Creator/Principal investigator(s):

Testologen Ltd.

Description:

Subset of Sweden Now 1979-I, covering the period 1978-10-30 to 1979-01-02.

Data format / data structure:

Numeric

Data collection:

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1978-10-30 — 1979-01-02

Data collector: Testologen Ltd.

Number of responses: 1810

Source of the data: Population group

Variables:

383

Number of individuals/objects:

1810

Version 1.0:

1984-01-01 doi:10.5878/002485

Dataset 4

Sweden Now 1979 P-8007

Suggested citation:

Testologen Ltd.. IMU-Testologen AB (1984). Sweden Now 1979 P-8007. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/002485

Creator/Principal investigator(s):

Testologen Ltd.

Description:

Subset of Sweden Now 1979-I, covering the period 1978-11-29 to 1979-01-29.

Data format / data structure:

Numeric

Data collection:

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1978-11-29 — 1979-01-29

Data collector: Testologen Ltd.

Number of responses: 1765

Source of the data: Population group

Variables:

383

Number of individuals/objects:

1765

Published: 1983-01-01
Last updated: 2019-02-06