Sweden now 1979-II
This study is part of the collection Sweden now
Order collection
Order data
Creator/Principal investigator(s):
Testologen Ltd.
Description:
In the middle of the sixties Testologen AB, in cooperation with a group of advertisers, introduced a new way of investigation where data about the target groups, i.e. interests, consumer habits, possessions, buying intentions, and data about reading habits were collected in the same survey. At SSD there are now surveys available from the Sweden Now series covering the period 1972-1991.
In the 1977 survey the respondents had to indicate their reading habits concerning fifteen different daily papers, weekdays and weekends respectively. They also had to state their reading habits concerning nearly fifty papers from the weekly and monthly press. Other questions dealt with the household´s possession of a number of capital goods such as, car, camera, projector, washing machine, dishwasher, etc., and also if there were any dogs, cats, aquarium fishes or cagebirds in the household. A group of questions is dealing with buying habits and purchasing intentions for a number of products. A number of questions about personal interests are introduced by ´Human interests are different. How great is your inter
Subject area:
consumption and consumer behaviour, media, public relations
(CESSDA Topic Classification)
Social Sciences, Media Studies
(The Swedish standard of fields of research 2011)
Principal organisation:
Accessibility status:
Responsible department/unit:
IMU-Testologen AB
Creator/Principal investigator(s):
Testologen Ltd.
Identifiers:
SND-ID: SND 0036
Alternative title:
Sverige nu 1979-II
Description:
In the middle of the sixties Testologen AB, in cooperation with a group of advertisers, introduced a new way of investigation where data about the target groups, i.e. interests, consumer habits, possessions, buying intentions, and data about reading habits were collected in the same survey. At SSD there are now surveys available from the Sweden Now series covering the period 1972-1991.
In the 1977 survey the respondents had to indicate their reading habits concerning fifteen different daily papers, weekdays and weekends respectively. They also had to state their reading habits concerning nearly fifty papers from the weekly and monthly press. Other questions dealt with the household´s possession of a number of capital goods such as, car, camera, projector, washing machine, dishwasher, etc., and also if there were any dogs, cats, aquarium fishes or cagebirds in the household. A group of questions is dealing with buying habits and purchasing intentions for a number of products. A number of questions about personal interests are introduced by ´Human interests are different. How great is your inter
Language:
Swedish
Time period(s) investigated:
1979-01-22 — 1979-06-22
Geographic spread:
Geographic location: Sweden
Lowest geographic unit:
A-region
Highest geographic unit:
Country
Unit of analysis:
Population:
Individuals aged 15-70 years
Time Method:
Sampling procedure:
Subject area:
consumption and consumer behaviour, media, public relations
(CESSDA Topic Classification)
Social Sciences, Media Studies
(The Swedish standard of fields of research 2011)
Is part of collection at SND:
Available documentation:
Publications
Swedish Social Science Data Service (1984) ORVESTO 1972-1979 - en marknadssociologisk databank vid Svensk samhällsvetenskaplig datatjänst. SSD report, 1. Göteborg: Swedish Social Science Data Service.
Testologen Ltd. (1979) Orvesto 1979-II : Hela riket. Sollentuna: Testologen Ltd.
If you have published anything based on these data, please notify us with a reference to your publication(s).
If you are responsible for the catalogue entry, you can update the metadata/data description in DORIS.
Version 1.0:
1984-01-01
doi:10.5878/002486
Dataset 1
Sweden now 1979-II
Suggested citation:
Testologen Ltd.. IMU-Testologen AB (1984). Sweden now 1979-II. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/002486
Creator/Principal investigator(s):
Testologen Ltd.
Data format / data structure:
Numeric
Variables:
383
Number of individuals/objects:
7394
Version 1.0:
1984-01-01
doi:10.5878/002487
Dataset 2
Sweden Now 1979 P-8008
Suggested citation:
Testologen Ltd.. IMU-Testologen AB (1984). Sweden Now 1979 P-8008. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/002487
Creator/Principal investigator(s):
Testologen Ltd.
Description:
Data format / data structure:
Numeric
Variables:
383
Number of individuals/objects:
1821
Version 1.0:
1984-01-01
doi:10.5878/002488
Dataset 3
Sweden Now 1979 P-9001
Suggested citation:
Testologen Ltd.. IMU-Testologen AB (1984). Sweden Now 1979 P-9001. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/002488
Creator/Principal investigator(s):
Testologen Ltd.
Description:
Data format / data structure:
Numeric
Variables:
383
Number of individuals/objects:
1879
Version 1.0:
1984-01-01
doi:10.5878/000943
Dataset 4
Sweden Now 1979 P-9002
Suggested citation:
Testologen Ltd.. IMU-Testologen AB (1984). Sweden Now 1979 P-9002. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/000943
Creator/Principal investigator(s):
Testologen Ltd.
Description:
Data format / data structure:
Numeric
Data collection:
Mode of collection: Self-administered questionnaire: paper
Time period(s) for data collection: 1979-03-26 — 1979-06-08
Data collector: Testologen Ltd.
Source of the data: Population group
Variables:
383
Number of individuals/objects:
1899
Version 1.0:
1984-01-01
doi:10.5878/002489
Dataset 5
Sweden Now 1979 P-9003
Suggested citation:
Testologen Ltd.. IMU-Testologen AB (1984). Sweden Now 1979 P-9003. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/002489
Creator/Principal investigator(s):
Testologen Ltd.
Description:
Data format / data structure:
Numeric
Variables:
383
Number of individuals/objects:
1795