Alternative title
Sverige nu 1979-II
Creator/Principal investigator(s)
Testologen Ltd.
Description
In the middle of the sixties Testologen AB, in cooperation with a group of advertisers, introduced a new way of investigation where data about the target groups, i.e. interests, consumer habits, possessions, buying intentions, and data about reading habits were collected in the same survey. At SSD there are now surveys available from the Sweden Now series covering the period 1972-1991.
In the 1977 survey the respondents had to indicate their reading habits concerning fifteen different daily papers, weekdays and weekends respectively. They also had to state their reading habits concerning nearly fifty papers from the weekly and monthly press. Other questions dealt with the household´s possession of a number of capital goods such as, car, camera, projector, washing machine, dishwasher, etc., and also if there were any dogs, cats, aquarium fishes or cagebirds in the household. A group of questions is dealing with buying habits and purchasing intentions for a number of products. A number of questions about personal interests are introduced by ´Human interests are different. How great is your inter
Language
Swedish
Research principal
Responsible department/unit
IMU-Testologen ABData contains personal data
No
Unit of analysis
Population
Individuals aged 15-70 years
Time Method
Sampling procedure
Time period(s) investigated
1979-01-22 – 1979-06-22
Geographic spread
Geographic location: Sweden
Lowest geographic unit
A-region
Highest geographic unit
Country
Research area
Consumption and consumer behaviour, Media, Public relations
(CESSDA Topic Classification)
Social Sciences, Media Studies
(The Swedish standard of fields of research 2011)
Swedish Social Science Data Service (1984) ORVESTO 1972-1979 - en marknadssociologisk databank vid Svensk samhällsvetenskaplig datatjänst. SSD report, 1. Göteborg: Swedish Social Science Data Service.
Testologen Ltd. (1979) Orvesto 1979-II : Hela riket. Sollentuna: Testologen Ltd.
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Associated documentation
Version 1.0
https://doi.org/10.5878/002486
Citation
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Data format / data structure
Numeric
Creator/Principal investigator(s)
Testologen Ltd.
Variables
383
Number of individuals/objects
7394
Associated documentation
Description
Subset of Sweden Now 1979-II, covering the period 1979-01-22 to 1979-03-28.Version 1.0
https://doi.org/10.5878/002487
Citation
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Data format / data structure
Numeric
Creator/Principal investigator(s)
Testologen Ltd.
Variables
383
Number of individuals/objects
1821
Associated documentation
Description
Subset of Sweden Now 1979-II, covering the period 1979-03-07 to 1979-04-27.Version 1.0
https://doi.org/10.5878/002488
Citation
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Data format / data structure
Numeric
Creator/Principal investigator(s)
Testologen Ltd.
Variables
383
Number of individuals/objects
1879
Associated documentation
Description
Subset of Sweden Now 1979-II, covering the period 1979-03-26 to 1979-06-08.Version 1.0
https://doi.org/10.5878/000943
Citation
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Data format / data structure
Numeric
Creator/Principal investigator(s)
Testologen Ltd.
Variables
383
Number of individuals/objects
1899
Associated documentation
Description
Subset of Sweden Now 1979-II, covering the period 1979-04-25 to 1979-06-22.Version 1.0
https://doi.org/10.5878/002489
Citation
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Data format / data structure
Numeric
Creator/Principal investigator(s)
Testologen Ltd.
Variables
383
Number of individuals/objects
1795