Sweden now 1979-II
This study is part of the collection Sweden now
Order collection
Order data
Creator/Principal investigator(s)
Testologen Ltd.
Description
In the middle of the sixties Testologen AB, in cooperation with a group of advertisers, introduced a new way of investigation where data about the target groups, i.e. interests, consumer habits, possessions, buying intentions, and data about reading habits were collected in the same survey. At SSD there are now surveys available from the Sweden Now series covering the period 1972-1991.
In the 1977 survey the respondents had to indicate their reading habits concerning fifteen different daily papers, weekdays and weekends respectively. They also had to state their reading habits concerning nearly fifty papers from the weekly and monthly press. Other questions dealt with the household´s possession of a number of capital goods such as, car, camera, projector, washing machine, dishwasher, etc., and also if there were any dogs, cats, aquarium fishes or cagebirds in the household. A group of questions is dealing with buying habits and purchasing intentions for a number of products. A number of questions about personal interests are introduced by ´Human interests are different. How great is your inter
Subject area
Consumption and consumer behaviour, Media, Public relations
(CESSDA Topic Classification)
Social Sciences, Media Studies
(The Swedish standard of fields of research 2011)
Principal organisation
Accessibility status
Responsible department/unit
IMU-Testologen AB
Creator/Principal investigator(s)
Testologen Ltd.
Identifiers
SND-ID: SND 0036
Alternative title
Sverige nu 1979-II
Description
In the middle of the sixties Testologen AB, in cooperation with a group of advertisers, introduced a new way of investigation where data about the target groups, i.e. interests, consumer habits, possessions, buying intentions, and data about reading habits were collected in the same survey. At SSD there are now surveys available from the Sweden Now series covering the period 1972-1991.
In the 1977 survey the respondents had to indicate their reading habits concerning fifteen different daily papers, weekdays and weekends respectively. They also had to state their reading habits concerning nearly fifty papers from the weekly and monthly press. Other questions dealt with the household´s possession of a number of capital goods such as, car, camera, projector, washing machine, dishwasher, etc., and also if there were any dogs, cats, aquarium fishes or cagebirds in the household. A group of questions is dealing with buying habits and purchasing intentions for a number of products. A number of questions about personal interests are introduced by ´Human interests are different. How great is your inter
Language
Swedish
Time period(s) investigated
1979-01-22 — 1979-06-22
Geographic spread
Geographic location: Sweden
Lowest geographic unit
A-region
Highest geographic unit
Country
Unit of analysis
Population
Individuals aged 15-70 years
Time Method
Sampling procedure
Subject area
Consumption and consumer behaviour, Media, Public relations
(CESSDA Topic Classification)
Social Sciences, Media Studies
(The Swedish standard of fields of research 2011)
Is part of collection at SND
Associated documentation
Publications
Swedish Social Science Data Service (1984) ORVESTO 1972-1979 - en marknadssociologisk databank vid Svensk samhällsvetenskaplig datatjänst. SSD report, 1. Göteborg: Swedish Social Science Data Service.
Testologen Ltd. (1979) Orvesto 1979-II : Hela riket. Sollentuna: Testologen Ltd.
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Version 1.0
1984-01-01
https://doi.org/10.5878/002486
Dataset 1
Sweden now 1979-II
Suggested citation
Creator/Principal investigator(s)
Testologen Ltd.
Data format / data structure
Numeric
Variables
383
Number of individuals/objects
7394
Version 1.0
1984-01-01
https://doi.org/10.5878/002487
Dataset 2
Sweden Now 1979 P-8008
Suggested citation
Creator/Principal investigator(s)
Testologen Ltd.
Description
Data format / data structure
Numeric
Variables
383
Number of individuals/objects
1821
Version 1.0
1984-01-01
https://doi.org/10.5878/002488
Dataset 3
Sweden Now 1979 P-9001
Suggested citation
Creator/Principal investigator(s)
Testologen Ltd.
Description
Data format / data structure
Numeric
Variables
383
Number of individuals/objects
1879
Version 1.0
1984-01-01
https://doi.org/10.5878/000943
Dataset 4
Sweden Now 1979 P-9002
Suggested citation
Creator/Principal investigator(s)
Testologen Ltd.
Description
Data format / data structure
Numeric
Data collection
Mode of collection: Self-administered questionnaire: paper
Time period(s) for data collection: 1979-03-26 — 1979-06-08
Data collector: Testologen Ltd.
Source of the data: Population group
Variables
383
Number of individuals/objects
1899
Version 1.0
1984-01-01
https://doi.org/10.5878/002489
Dataset 5
Sweden Now 1979 P-9003
Suggested citation
Creator/Principal investigator(s)
Testologen Ltd.
Description
Data format / data structure
Numeric
Variables
383
Number of individuals/objects
1795