Sweden now 1977-II

This study is part of the collection Sweden now

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Creator/Principal investigator(s):

Testologen Ltd.

Description:

In the middle of the sixties Testologen AB, in cooperation with a group of advertisers, introduced a new way of investigation where data about the target groups, i.e. interests, consumer habits, possessions, buying intentions, and data about reading habits were collected in the same survey. At SSD there are now surveys available from the Sweden Now series covering the period 1972-1991.
In the 1977 survey the respondents had to indicate their reading habits concerning fifteen different daily papers, weekdays and weekends respectively. They also had to state their reading habits concerning nearly fifty papers from the weekly and monthly press. Other questions dealt with the household´s possession of a number of capital goods such as, car, camera, projector, washing machine, dishwasher, etc. and also if there were any dogs, cats, aquarium fishes or cagebirds in the household. A group of questions is dealing with buying habits and purchasing intentions for a number of products, as well as how frequently different shops are visited. A number of questions about personal interests are introduced by ´

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Subject area:

consumption and consumer behaviour, media, public relations (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Responsible department/unit:

IMU-Testologen AB

Creator/Principal investigator(s):

Testologen Ltd.

Identifiers:

SND-ID: SND 0046

Alternative title:

Sverige nu 1977-II

Description:

In the middle of the sixties Testologen AB, in cooperation with a group of advertisers, introduced a new way of investigation where data about the target groups, i.e. interests, consumer habits, possessions, buying intentions, and data about reading habits were collected in the same survey. At SSD there are now surveys available from the Sweden Now series covering the period 1972-1991.
In the 1977 survey the respondents had to indicate their reading habits concerning fifteen different daily papers, weekdays and weekends respectively. They also had to state their reading habits concerning nearly fifty papers from the weekly and monthly press. Other questions dealt with the household´s possession of a number of capital goods such as, car, camera, projector, washing machine, dishwasher, etc. and also if there were any dogs, cats, aquarium fishes or cagebirds in the household. A group of questions is dealing with buying habits and purchasing intentions for a number of products, as well as how frequently different shops are visited. A number of questions about personal interests are introduced by ´

... Show more..

Language:

Swedish

Time period(s) investigated:

1977-01-11 — 1977-06-28

Geographic spread:

Geographic location: Sweden

Lowest geographic unit:

A-region

Highest geographic unit:

Country

Unit of analysis:

Population:

Individuals aged 15-67 years

Sampling procedure:

Probability: Simple random

Subject area:

consumption and consumer behaviour, media, public relations (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Publications

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Swedish Social Science Data Service (1984) ORVESTO 1972-1979 - en marknadssociologisk databank vid Svensk samhällsvetenskaplig datatjänst. SSD report, 1. Göteborg: Swedish Social Science Data Service.

Testologen Ltd. (1977) Orvesto 1977-II : Hela riket. Sollentuna: Testologen Ltd.

If you have published anything based on these data, please notify us with a reference to your publication(s).


If you are responsible for the catalogue entry, you can update the metadata/data description in DORIS.

Version 1.0:

1984-02-01 doi:10.5878/002597

Dataset 1

Sweden now 1977-II

Suggested citation:

Testologen Ltd.. IMU-Testologen AB (1984). Sweden now 1977-II. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/002597

Creator/Principal investigator(s):

Testologen Ltd.

Data format / data structure:

Numeric

Data collection:

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1977-01-11 — 1977-03-28

Data collector: Testologen Ltd.

Source of the data: Population group

Variables:

308

Number of individuals/objects:

6966

Version 1.0:

1984-01-01 doi:10.5878/002598

Dataset 2

Sweden Now 1977 P-6008

Suggested citation:

Testologen Ltd.. IMU-Testologen AB (1984). Sweden Now 1977 P-6008. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/002598

Creator/Principal investigator(s):

Testologen Ltd.

Description:

Subset of Sweden Now 1977-II, covering the period 1977-01-11 to 1977-03-28.

Data format / data structure:

Numeric

Data collection:

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1977-01-11 — 1977-03-28

Data collector: Testologen Ltd.

Source of the data: Population group

Variables:

308

Number of individuals/objects:

1695

Version 1.0:

1984-01-01 doi:10.5878/002599

Dataset 3

Sweden Now 1977 P-7001

Suggested citation:

Testologen Ltd.. IMU-Testologen AB (1984). Sweden Now 1977 P-7001. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/002599

Creator/Principal investigator(s):

Testologen Ltd.

Description:

Subset of Sweden Now 1977-II, covering the period 1977-03-04 to 1977-04-21.

Data format / data structure:

Numeric

Variables:

308

Number of individuals/objects:

1863

Version 1.0:

1984-01-01 doi:10.5878/002600

Dataset 4

Sweden Now 1977 P-7002

Suggested citation:

Testologen Ltd.. IMU-Testologen AB (1984). Sweden Now 1977 P-7002. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/002600

Creator/Principal investigator(s):

Testologen Ltd.

Description:

Subset of Sweden Now 1977-II, covering the period 1977-03-25 to 1977-05-31.

Data format / data structure:

Numeric

Variables:

308

Number of individuals/objects:

1726

Version 1.0:

1984-01-01 doi:10.5878/002601

Dataset 5

Sweden Now 1977 P-7003

Suggested citation:

Testologen Ltd.. IMU-Testologen AB (1984). Sweden Now 1977 P-7003. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/002601

Creator/Principal investigator(s):

Testologen Ltd.

Description:

Subset of Sweden Now 1977-II, covering the period 1977-04-22 to 1977-06-28.

Data format / data structure:

Numeric

Variables:

308

Number of individuals/objects:

1682

Published: 1983-01-01
Last updated: 2019-02-06