Sweden now 1977-II

This study is part of the collection Sweden now

Creator/Principal investigator(s):

Description:

In the middle of the sixties Testologen AB, in cooperation with a group of advertisers, introduced a new way of investigation where data about the target groups, i.e. interests, consumer habits, possessions, buying intentions, and data about reading habits were collected in the same survey. At SSD there are now surveys available from the Sweden Now series covering the period 1972-1991.
In the 1977 survey the respondents had to indicate their reading habits concerning fifteen different daily papers, weekdays and weekends respectively. They also had to state their reading habits concerning nearly fifty papers from the weekly and monthly press. Other questions dealt with the household´s possession of a number of capital goods such as, car, camera, projector, washing machine, dishwasher, etc. and also if there were any dogs, cats, aquarium fishes or cagebirds in the household. A group of questions is dealing with buying habits and purchasing intentions for a number of products, as well as how frequently different shops are visited. A number of questions about personal interests are introduced by ´

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Principal organisation:

order data remove data Order data

Responsible department/unit:

Creator/Principal investigator(s):

Identifiers:

SND-ID: SND 0046

Alternative title:

Sverige nu 1977-II

Purpose:

Collect broad information about interests, purchasing habits and media choices

Description:

In the middle of the sixties Testologen AB, in cooperation with a group of advertisers, introduced a new way of investigation where data about the target groups, i.e. interests, consumer habits, possessions, buying intentions, and data about reading habits were collected in the same survey. At SSD there are now surveys available from the Sweden Now series covering the period 1972-1991.
In the 1977 survey the respondents had to indicate their reading habits concerning fifteen different daily papers, weekdays and weekends respectively. They also had to state their reading habits concerning nearly fifty papers from the weekly and monthly press. Other questions dealt with the household´s possession of a number of capital goods such as, car, camera, projector, washing machine, dishwasher, etc. and also if there were any dogs, cats, aquarium fishes or cagebirds in the household. A group of questions is dealing with buying habits and purchasing intentions for a number of products, as well as how frequently different shops are visited. A number of questions about personal interests are introduced by ´

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Language:

Swedish

Time period(s) investigated:

1977-01-11 — 1977-06-28

Geographic spread:

Geographic location: Sweden

Lowest geographic unit:

A-region

Highest geographic unit:

Country

Unit of analysis:

Population:

Individuals aged 15-67 years

Sampling procedure:

Probability: Simple random
Random sample selected from the Statistic Sweden population register over the total population (RTB).

Publications

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Swedish Social Science Data Service (1984) ORVESTO 1972-1979 - en marknadssociologisk databank vid Svensk samhällsvetenskaplig datatjänst. SSD report, 1. Göteborg: Swedish Social Science Data Service.

Testologen Ltd. (1977) Orvesto 1977-II : Hela riket. Sollentuna: Testologen Ltd.

If you have published anything based on these data, please notify us with a reference to your publication(s).

Version 1.0:

1984-02-01 doi:10.5878/002597

Available documentation:

Dataset SND 0046-001

Sweden now 1977-II

Citation:

Testologen Ltd. (1984). Sweden now 1977-II. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/002597

Data format / data structure:

Numeric

Data collection:

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1977-01-11 — 1977-03-28

Data collector: Testologen Ltd.

Source of the data: Population group

Variables:

308

Number of individuals/objects:

6966

Version 1.0:

1984-01-01 doi:10.5878/002598

Available documentation:

Dataset SND 0046-002

Sweden Now 1977 P-6008

Citation:

Testologen Ltd. (1984). Sweden Now 1977 P-6008. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/002598

Description:

Subset of Sweden Now 1977-II, covering the period 1977-01-11 to 1977-03-28.

Data format / data structure:

Numeric

Data collection:

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1977-01-11 — 1977-03-28

Data collector: Testologen Ltd.

Source of the data: Population group

Variables:

308

Number of individuals/objects:

1695

Version 1.0:

1984-01-01 doi:10.5878/002599

Available documentation:

Dataset SND 0046-003

Sweden Now 1977 P-7001

Citation:

Testologen Ltd. (1984). Sweden Now 1977 P-7001. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/002599

Description:

Subset of Sweden Now 1977-II, covering the period 1977-03-04 to 1977-04-21.

Data format / data structure:

Numeric

Variables:

308

Number of individuals/objects:

1863

Version 1.0:

1984-01-01 doi:10.5878/002600

Available documentation:

Dataset SND 0046-004

Sweden Now 1977 P-7002

Citation:

Testologen Ltd. (1984). Sweden Now 1977 P-7002. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/002600

Description:

Subset of Sweden Now 1977-II, covering the period 1977-03-25 to 1977-05-31.

Data format / data structure:

Numeric

Variables:

308

Number of individuals/objects:

1726

Version 1.0:

1984-01-01 doi:10.5878/002601

Available documentation:

Dataset SND 0046-005

Sweden Now 1977 P-7003

Citation:

Testologen Ltd. (1984). Sweden Now 1977 P-7003. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/002601

Description:

Subset of Sweden Now 1977-II, covering the period 1977-04-22 to 1977-06-28.

Data format / data structure:

Numeric

Variables:

308

Number of individuals/objects:

1682