Sweden now 1977-II

This study is part of the collection Sweden now

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Creator/Principal investigator(s)

Testologen Ltd.

Description

In the middle of the sixties Testologen AB, in cooperation with a group of advertisers, introduced a new way of investigation where data about the target groups, i.e. interests, consumer habits, possessions, buying intentions, and data about reading habits were collected in the same survey. At SSD there are now surveys available from the Sweden Now series covering the period 1972-1991.
In the 1977 survey the respondents had to indicate their reading habits concerning fifteen different daily papers, weekdays and weekends respectively. They also had to state their reading habits concerning nearly fifty papers from the weekly and monthly press. Other questions dealt with the household´s possession of a number of capital goods such as, car, camera, projector, washing machine, dishwasher, etc. and also if there were any dogs, cats, aquarium fishes or cagebirds in the household. A group of questions is dealing with buying habits and purchasing intentions for a number of products, as well as how frequently different shops are visited. A number of questions about personal interests are introduced by ´

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Subject area

Consumption and consumer behaviour, Media, Public relations (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Responsible department/unit

Creator/Principal investigator(s)

Testologen Ltd.

Identifiers

SND-ID: SND 0046

Alternative title

Sverige nu 1977-II

Description

In the middle of the sixties Testologen AB, in cooperation with a group of advertisers, introduced a new way of investigation where data about the target groups, i.e. interests, consumer habits, possessions, buying intentions, and data about reading habits were collected in the same survey. At SSD there are now surveys available from the Sweden Now series covering the period 1972-1991.
In the 1977 survey the respondents had to indicate their reading habits concerning fifteen different daily papers, weekdays and weekends respectively. They also had to state their reading habits concerning nearly fifty papers from the weekly and monthly press. Other questions dealt with the household´s possession of a number of capital goods such as, car, camera, projector, washing machine, dishwasher, etc. and also if there were any dogs, cats, aquarium fishes or cagebirds in the household. A group of questions is dealing with buying habits and purchasing intentions for a number of products, as well as how frequently different shops are visited. A number of questions about personal interests are introduced by ´

... Show more..

Language

Swedish

Time period(s) investigated

1977-01-11 — 1977-06-28

Geographic spread

Geographic location: Sweden

Lowest geographic unit

A-region

Highest geographic unit

Country

Unit of analysis

Population

Individuals aged 15-67 years

Sampling procedure

Probability: Simple random
Random sample selected from the Statistic Sweden population register over the total population (RTB).

Data contains personal data

No

Subject area

Consumption and consumer behaviour, Media, Public relations (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

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Publications

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Swedish Social Science Data Service (1984) ORVESTO 1972-1979 - en marknadssociologisk databank vid Svensk samhällsvetenskaplig datatjänst. SSD report, 1. Göteborg: Swedish Social Science Data Service.

Testologen Ltd. (1977) Orvesto 1977-II : Hela riket. Sollentuna: Testologen Ltd.

If you have published anything based on these data, please notify us with a reference to your publication(s). If you are responsible for the catalogue entry, you can update the metadata/data description in DORIS.

Version 1.0

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Dataset 1

Sweden now 1977-II

Citation

Testologen Ltd.. IMU-Testologen AB (1984). <em>Sweden now 1977-II</em>. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/002597">https://doi.org/10.5878/002597</a>

Creator/Principal investigator(s)

Testologen Ltd.

Data format / data structure

Numeric

Data collection

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1977-01-11 — 1977-03-28

Data collector: Testologen Ltd.

Source of the data: Population group

Variables

308

Number of individuals/objects

6966

Version 1.0

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Dataset 2

Sweden Now 1977 P-6008

Citation

Testologen Ltd.. IMU-Testologen AB (1984). <em>Sweden Now 1977 P-6008</em>. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/002598">https://doi.org/10.5878/002598</a>

Creator/Principal investigator(s)

Testologen Ltd.

Description

Subset of Sweden Now 1977-II, covering the period 1977-01-11 to 1977-03-28.

Data format / data structure

Numeric

Data collection

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1977-01-11 — 1977-03-28

Data collector: Testologen Ltd.

Source of the data: Population group

Variables

308

Number of individuals/objects

1695

Version 1.0

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Dataset 3

Sweden Now 1977 P-7001

Citation

Testologen Ltd.. IMU-Testologen AB (1984). <em>Sweden Now 1977 P-7001</em>. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/002599">https://doi.org/10.5878/002599</a>

Creator/Principal investigator(s)

Testologen Ltd.

Description

Subset of Sweden Now 1977-II, covering the period 1977-03-04 to 1977-04-21.

Data format / data structure

Numeric

Variables

308

Number of individuals/objects

1863

Version 1.0

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Dataset 4

Sweden Now 1977 P-7002

Citation

Testologen Ltd.. IMU-Testologen AB (1984). <em>Sweden Now 1977 P-7002</em>. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/002600">https://doi.org/10.5878/002600</a>

Creator/Principal investigator(s)

Testologen Ltd.

Description

Subset of Sweden Now 1977-II, covering the period 1977-03-25 to 1977-05-31.

Data format / data structure

Numeric

Variables

308

Number of individuals/objects

1726

Version 1.0

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Dataset 5

Sweden Now 1977 P-7003

Citation

Testologen Ltd.. IMU-Testologen AB (1984). <em>Sweden Now 1977 P-7003</em>. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/002601">https://doi.org/10.5878/002601</a>

Creator/Principal investigator(s)

Testologen Ltd.

Description

Subset of Sweden Now 1977-II, covering the period 1977-04-22 to 1977-06-28.

Data format / data structure

Numeric

Variables

308

Number of individuals/objects

1682

Published: 1983-01-01
Last updated: 2019-02-06