Sweden now 1976-I

SND-ID: SND 0056

This study is part of the collection Sweden now

Description Data and documentation

Alternative title

Sverige nu 1976-I

Creator/Principal investigator(s)

Testologen Ltd.

Description

In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, buying intentions - and data on reading habits were collected in the same survey. At SND there are now surveys available from the Sweden Now series covering a 20-year period, 1972-1991.
Questions put in the 1976 survey are replications from the years before.

Purpose:

Collect broad information about interests, purchasing habits and media choices

Language

Swedish

Research principal, contributors, and funding

Research principal

IMU-Testologen AB

Responsible department/unit

IMU-Testologen AB
Protection and ethical review

Data contains personal data

No

Method

Unit of analysis

Population

Individuals aged 15-67 years

Sampling procedure

Probability: Simple random
Sample selected from the Statistic Sweden population register over the total population (RTBS)

Time period(s) investigated

1976-09-26–1976-12-23

Geographic coverage

Geographic spread

Geographic location: Sweden

Lowest geographic unit

A-region

Highest geographic unit

Country

Topic and keywords
Publications

Sort by name | Sort by year

Testologen Ltd. (1976) Orvesto 1976-I : Hela riket. Sollentuna: Testologen Ltd.

Swedish Social Science Data Service (1984) ORVESTO 1972-1979 - en marknadssociologisk databank vid Svensk samhällsvetenskaplig datatjänst. SSD report, 1. Göteborg: Swedish Social Science Data Service.

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Dataset 1
Sweden now 1976-I

Version 1.0

Citation

Testologen Ltd.. IMU-Testologen AB (1984). <em>Sweden now 1976-I</em>. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/002784">https://doi.org/10.5878/002784</a>

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Data format / data structure

Numeric

Creator/Principal investigator(s)

Testologen Ltd.

Data collection 1

  • Mode of collection: Self-administered questionnaire: paper
  • Time period(s) for data collection: 1975-09-26–1975-11-28
  • Data collector: Testologen Ltd.
  • Source of the data: Population group

Data collection 2

  • Mode of collection: Self-administered questionnaire: paper
  • Time period(s) for data collection: 1975-10-23–1975-12-15
  • Data collector: Testologen Ltd.
  • Source of the data: Population group

Data collection 3

  • Mode of collection: Self-administered questionnaire: paper
  • Time period(s) for data collection: 1975-11-04–1975-12-23
  • Data collector: Testologen Ltd.
  • Source of the data: Population group

Variables

257

Number of individuals/objects

5356

Dataset 2
Sweden Now 1976 P-5005

Description

Subset of Sweden Now 1976-I, covering the period 1975-09-26 to 1975-11-28.

Version 1.0

Citation

Testologen Ltd.. IMU-Testologen AB (1984). <em>Sweden Now 1976 P-5005</em>. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/002785">https://doi.org/10.5878/002785</a>

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Data format / data structure

Numeric

Creator/Principal investigator(s)

Testologen Ltd.

Data collection

  • Mode of collection: Self-administered questionnaire: paper
  • Time period(s) for data collection: 1975-09-26–1975-11-28
  • Data collector: Testologen Ltd.
  • Source of the data: Population group

Variables

257

Number of individuals/objects

1800

Dataset 3
Sweden Now 1976 P-5006

Description

Subset of Sweden Now 1976-I, covering the period 1975-10-23 to 1975-12-15.

Version 1.0

Citation

Testologen Ltd.. IMU-Testologen AB (1984). <em>Sweden Now 1976 P-5006</em>. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/002786">https://doi.org/10.5878/002786</a>

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Data format / data structure

Numeric

Creator/Principal investigator(s)

Testologen Ltd.

Data collection

  • Mode of collection: Self-administered questionnaire: paper
  • Time period(s) for data collection: 1975-10-23–1975-12-15
  • Data collector: Testologen Ltd.
  • Source of the data: Population group

Variables

257

Number of individuals/objects

1787

Dataset 4
Sweden Now 1976 P-5007

Description

Subset of Sweden Now 1976-I, covering the period 1975-11-04 to 1975-12-23.

Version 1.0

Citation

Testologen Ltd.. IMU-Testologen AB (1984). <em>Sweden Now 1976 P-5007</em>. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/002787">https://doi.org/10.5878/002787</a>

Download citation

Data format / data structure

Numeric

Creator/Principal investigator(s)

Testologen Ltd.

Data collection

  • Mode of collection: Self-administered questionnaire: paper
  • Time period(s) for data collection: 1975-11-04–1975-12-23
  • Data collector: Testologen Ltd.
  • Source of the data: Population group

Variables

257

Number of individuals/objects

1769

Published: 1983-01-01
Last updated: 2019-02-06