Sweden now 1976-I

This study is part of the collection Sweden now

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Creator/Principal investigator(s):

Testologen Ltd.

Description:

In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, buying intentions - and data on reading habits were collected in the same survey. At SND there are now surveys available from the Sweden Now series covering a 20-year period, 1972-1991.
Questions put in the 1976 survey are replications from the years before.

Purpose:

Collect broad information about interests, purchasing habits and media choices

Subject area:

consumption and consumer behaviour, media, public relations (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Responsible department/unit:

IMU-Testologen AB

Creator/Principal investigator(s):

Testologen Ltd.

Identifiers:

SND-ID: SND 0056

Alternative title:

Sverige nu 1976-I

Description:

In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, buying intentions - and data on reading habits were collected in the same survey. At SND there are now surveys available from the Sweden Now series covering a 20-year period, 1972-1991.
Questions put in the 1976 survey are replications from the years before.

Purpose:

Collect broad information about interests, purchasing habits and media choices

Language:

Swedish

Time period(s) investigated:

1976-09-26 — 1976-12-23

Geographic spread:

Geographic location: Sweden

Lowest geographic unit:

A-region

Highest geographic unit:

Country

Unit of analysis:

Population:

Individuals aged 15-67 years

Sampling procedure:

Probability: Simple random

Subject area:

consumption and consumer behaviour, media, public relations (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Publications

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Testologen Ltd. (1976) Orvesto 1976-I : Hela riket. Sollentuna: Testologen Ltd.

Swedish Social Science Data Service (1984) ORVESTO 1972-1979 - en marknadssociologisk databank vid Svensk samhällsvetenskaplig datatjänst. SSD report, 1. Göteborg: Swedish Social Science Data Service.

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Version 1.0:

1984-03-31 doi:10.5878/002784

Dataset 1

Sweden now 1976-I

Suggested citation:

Testologen Ltd.. IMU-Testologen AB (1984). <em>Sweden now 1976-I</em>. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/002784">https://doi.org/10.5878/002784</a>

Creator/Principal investigator(s):

Testologen Ltd.

Data format / data structure:

Numeric

Data collection:

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1975-09-26 — 1975-11-28

Data collector: Testologen Ltd.

Source of the data: Population group

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1975-10-23 — 1975-12-15

Data collector: Testologen Ltd.

Source of the data: Population group

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1975-11-04 — 1975-12-23

Data collector: Testologen Ltd.

Source of the data: Population group

Variables:

257

Number of individuals/objects:

5356

Version 1.0:

1984-03-31 doi:10.5878/002785

Dataset 2

Sweden Now 1976 P-5005

Suggested citation:

Testologen Ltd.. IMU-Testologen AB (1984). <em>Sweden Now 1976 P-5005</em>. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/002785">https://doi.org/10.5878/002785</a>

Creator/Principal investigator(s):

Testologen Ltd.

Description:

Subset of Sweden Now 1976-I, covering the period 1975-09-26 to 1975-11-28.

Data format / data structure:

Numeric

Data collection:

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1975-09-26 — 1975-11-28

Data collector: Testologen Ltd.

Source of the data: Population group

Variables:

257

Number of individuals/objects:

1800

Version 1.0:

1984-03-31 doi:10.5878/002786

Dataset 3

Sweden Now 1976 P-5006

Suggested citation:

Testologen Ltd.. IMU-Testologen AB (1984). <em>Sweden Now 1976 P-5006</em>. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/002786">https://doi.org/10.5878/002786</a>

Creator/Principal investigator(s):

Testologen Ltd.

Description:

Subset of Sweden Now 1976-I, covering the period 1975-10-23 to 1975-12-15.

Data format / data structure:

Numeric

Data collection:

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1975-10-23 — 1975-12-15

Data collector: Testologen Ltd.

Source of the data: Population group

Variables:

257

Number of individuals/objects:

1787

Version 1.0:

1984-03-31 doi:10.5878/002787

Dataset 4

Sweden Now 1976 P-5007

Suggested citation:

Testologen Ltd.. IMU-Testologen AB (1984). <em>Sweden Now 1976 P-5007</em>. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/002787">https://doi.org/10.5878/002787</a>

Creator/Principal investigator(s):

Testologen Ltd.

Description:

Subset of Sweden Now 1976-I, covering the period 1975-11-04 to 1975-12-23.

Data format / data structure:

Numeric

Data collection:

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1975-11-04 — 1975-12-23

Data collector: Testologen Ltd.

Source of the data: Population group

Variables:

257

Number of individuals/objects:

1769

Published: 1983-01-01
Last updated: 2019-02-06