Sweden now 1976-II

This study is part of the collection Sweden now

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Creator/Principal investigator(s)

Testologen Ltd.

Description

In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, buying intentions - and data on reading habits were collected in the same survey. At SND there are now surveys available from the Sweden Now series covering a 20-year period, 1972-1991.
Questions put in the 1976 survey are replications from the years before.

Purpose:

Collect broad information about interests, purchasing habits and media choices

Subject area

Consumption and consumer behaviour, Media, Public relations (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Responsible department/unit

IMU-Testologen AB

Creator/Principal investigator(s)

Testologen Ltd.

Identifiers

SND-ID: SND 0057

Alternative title

Sverige nu 1976-II

Description

In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, buying intentions - and data on reading habits were collected in the same survey. At SND there are now surveys available from the Sweden Now series covering a 20-year period, 1972-1991.
Questions put in the 1976 survey are replications from the years before.

Purpose:

Collect broad information about interests, purchasing habits and media choices

Language

Swedish

Time period(s) investigated

1975-12-05 — 1976-06-14

Geographic spread

Geographic location: Sweden

Lowest geographic unit

A-region

Highest geographic unit

Country

Unit of analysis

Population

Individuals aged 15-67 years

Sampling procedure

Probability: Simple random

Subject area

Consumption and consumer behaviour, Media, Public relations (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Publications

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Swedish Social Science Data Service (1984) ORVESTO 1972-1979 - en marknadssociologisk databank vid Svensk samhällsvetenskaplig datatjänst. SSD report, 1. Göteborg: Swedish Social Science Data Service.

Testologen Ltd. (1976) Orvesto 1976-II : Hela riket. Sollentuna: Testologen Ltd.

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Version 1.0

Dataset 1

Sweden now 1976-II

Suggested citation

Testologen Ltd.. IMU-Testologen AB (1984). <em>Sweden now 1976-II</em>. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/002779">https://doi.org/10.5878/002779</a>

Creator/Principal investigator(s)

Testologen Ltd.

Data format / data structure

Numeric

Data collection

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1975-12-05 — 1976-02-18

Data collector: Testologen Ltd.

Instrument: Structured questionnaire

Source of the data: Population group

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1976-02-19 — 1976-02-19

Data collector: Testologen Ltd.

Instrument: Structured questionnaire

Source of the data: Population group

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1976-03-10 — 1976-05-17

Data collector: Testologen Ltd.

Instrument: Structured questionnaire

Source of the data: Population group

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1976-04-05 — 1976-06-14

Data collector: Testologen Ltd.

Instrument: Structured questionnaire

Source of the data: Population group

Variables

257

Number of individuals/objects

7123

Version 1.0

Dataset 2

Sweden Now 1976 P-5008

Suggested citation

Testologen Ltd.. IMU-Testologen AB (1984). <em>Sweden Now 1976 P-5008</em>. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/002780">https://doi.org/10.5878/002780</a>

Creator/Principal investigator(s)

Testologen Ltd.

Description

Subset of Sweden Now 1976-II, covering the period 1975-12-05 to 1976-02-18.

Data format / data structure

Numeric

Data collection

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1975-12-05 — 1976-02-18

Data collector: Testologen Ltd.

Instrument: Structured questionnaire

Source of the data: Population group

Variables

257

Number of individuals/objects

1810

Version 1.0

Dataset 3

Sweden Now 1976 P-6001

Suggested citation

Testologen Ltd.. IMU-Testologen AB (1984). <em>Sweden Now 1976 P-6001</em>. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/002781">https://doi.org/10.5878/002781</a>

Creator/Principal investigator(s)

Testologen Ltd.

Description

Subset of Sweden Now 1976-II, covering the period 1976-02-19 to 1976-04-28.

Data format / data structure

Numeric

Data collection

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1976-02-19 — 1976-02-19

Data collector: Testologen Ltd.

Instrument: Structured questionnaire

Source of the data: Population group

Variables

257

Number of individuals/objects

1772

Version 1.0

Dataset 4

Sweden Now 1976 P-6002

Suggested citation

Testologen Ltd.. IMU-Testologen AB (1984). <em>Sweden Now 1976 P-6002</em>. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/002782">https://doi.org/10.5878/002782</a>

Creator/Principal investigator(s)

Testologen Ltd.

Description

Subset of Sweden Now 1976-II, covering the period 1976-03-10 to 1976-05-17.

Data format / data structure

Numeric

Data collection

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1976-03-10 — 1976-05-17

Data collector: Testologen Ltd.

Instrument: Structured questionnaire

Source of the data: Population group

Variables

257

Number of individuals/objects

1876

Version 1.0

Dataset 5

Sweden Now 1976 P-6003

Suggested citation

Testologen Ltd.. IMU-Testologen AB (1984). <em>Sweden Now 1976 P-6003</em>. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/002783">https://doi.org/10.5878/002783</a>

Creator/Principal investigator(s)

Testologen Ltd.

Description

Subset of Sweden Now 1986-II, covering the period 1976-04-05 to 1976-06-14.

Data format / data structure

Numeric

Data collection

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1976-04-05 — 1976-06-14

Data collector: Testologen Ltd.

Instrument: Structured questionnaire

Source of the data: Population group

Variables

257

Number of individuals/objects

1665

Published: 1983-01-01
Last updated: 2019-02-06