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Sweden now 1976-II

SND-ID: SND 0057

This study is part of the collection Sweden now

Alternative title

Sverige nu 1976-II

Creator/Principal investigator(s)

Testologen Ltd.

Description

In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, buying intentions - and data on reading habits were collected in the same survey. At SND there are now surveys available from the Sweden Now series covering a 20-year period, 1972-1991.
Questions put in the 1976 survey are replications from the years before.

Purpose:

Collect broad information about interests, purchasing habits and media choices

Language

Swedish

Research principal, contributors, and funding

Research principal

IMU-Testologen AB

Responsible department/unit

IMU-Testologen AB
Protection and ethical review

Data contains personal data

No

Method and time period

Unit of analysis

Population

Individuals aged 15-67 years

Time Method

Sampling procedure

Probability: Simple random
Sample selected from the Statistic Sweden population register over the total population (RTBS)

Time period(s) investigated

1975-12-05 – 1976-06-14

Geographic coverage

Geographic spread

Geographic location: Sweden

Lowest geographic unit

A-region

Highest geographic unit

Country

Topic and keywords

Research area

Consumption and consumer behaviour, Media, Public relations (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Keywords

consumption, newspaper readership, periodicals readership, shopping, retail outlets, domestic appliances, consumer goods, interest (cognitive processes), frequency

Publications

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Swedish Social Science Data Service (1984) ORVESTO 1972-1979 - en marknadssociologisk databank vid Svensk samhällsvetenskaplig datatjänst. SSD report, 1. Göteborg: Swedish Social Science Data Service.

Testologen Ltd. (1976) Orvesto 1976-II : Hela riket. Sollentuna: Testologen Ltd.

If you have published anything based on these data, please notify us with a reference to your publication(s). If you are responsible for the catalogue entry, you can update the metadata/data description in DORIS.

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Dataset 1
Sweden now 1976-II

Version 1.0

Citation

Testologen Ltd.. IMU-Testologen AB (1984). Sweden now 1976-II. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/002779

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Data format / data structure

Numeric

Creator/Principal investigator(s)

Testologen Ltd.

Data collection 1

  • Mode of collection: Self-administered questionnaire: paper
  • Time period(s) for data collection: 1975-12-05–1976-02-18
  • Data collector: Testologen Ltd.
  • Instrument: Structured questionnaire
  • Source of the data: Population group

Data collection 2

  • Mode of collection: Self-administered questionnaire: paper
  • Time period(s) for data collection: 1976-02-19–1976-02-19
  • Data collector: Testologen Ltd.
  • Instrument: Structured questionnaire
  • Source of the data: Population group

Data collection 3

  • Mode of collection: Self-administered questionnaire: paper
  • Time period(s) for data collection: 1976-03-10–1976-05-17
  • Data collector: Testologen Ltd.
  • Instrument: Structured questionnaire
  • Source of the data: Population group
... Show more..

Variables

257

Number of individuals/objects

7123

Dataset 2
Sweden Now 1976 P-5008

Description

Subset of Sweden Now 1976-II, covering the period 1975-12-05 to 1976-02-18.

Version 1.0

Citation

Testologen Ltd.. IMU-Testologen AB (1984). Sweden Now 1976 P-5008. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/002780

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Data format / data structure

Numeric

Creator/Principal investigator(s)

Testologen Ltd.

Data collection

  • Mode of collection: Self-administered questionnaire: paper
  • Time period(s) for data collection: 1975-12-05–1976-02-18
  • Data collector: Testologen Ltd.
  • Instrument: Structured questionnaire
  • Source of the data: Population group

Variables

257

Number of individuals/objects

1810

Dataset 3
Sweden Now 1976 P-6001

Description

Subset of Sweden Now 1976-II, covering the period 1976-02-19 to 1976-04-28.

Version 1.0

Citation

Testologen Ltd.. IMU-Testologen AB (1984). Sweden Now 1976 P-6001. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/002781

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Data format / data structure

Numeric

Creator/Principal investigator(s)

Testologen Ltd.

Data collection

  • Mode of collection: Self-administered questionnaire: paper
  • Time period(s) for data collection: 1976-02-19–1976-02-19
  • Data collector: Testologen Ltd.
  • Instrument: Structured questionnaire
  • Source of the data: Population group

Variables

257

Number of individuals/objects

1772

Dataset 4
Sweden Now 1976 P-6002

Description

Subset of Sweden Now 1976-II, covering the period 1976-03-10 to 1976-05-17.

Version 1.0

Citation

Testologen Ltd.. IMU-Testologen AB (1984). Sweden Now 1976 P-6002. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/002782

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Data format / data structure

Numeric

Creator/Principal investigator(s)

Testologen Ltd.

Data collection

  • Mode of collection: Self-administered questionnaire: paper
  • Time period(s) for data collection: 1976-03-10–1976-05-17
  • Data collector: Testologen Ltd.
  • Instrument: Structured questionnaire
  • Source of the data: Population group

Variables

257

Number of individuals/objects

1876

Dataset 5
Sweden Now 1976 P-6003

Description

Subset of Sweden Now 1986-II, covering the period 1976-04-05 to 1976-06-14.

Version 1.0

Citation

Testologen Ltd.. IMU-Testologen AB (1984). Sweden Now 1976 P-6003. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/002783

Download citation

Data format / data structure

Numeric

Creator/Principal investigator(s)

Testologen Ltd.

Data collection

  • Mode of collection: Self-administered questionnaire: paper
  • Time period(s) for data collection: 1976-04-05–1976-06-14
  • Data collector: Testologen Ltd.
  • Instrument: Structured questionnaire
  • Source of the data: Population group

Variables

257

Number of individuals/objects

1665

Related research data in SND's catalogue

Is part of collection at SND

Sweden now

Published: 1983-01-01
Last updated: 2019-02-06