Sweden now 1976-II

This study is part of the collection Sweden now

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Overview Description Data

Creator/Principal investigator(s):

Testologen Ltd.

Description:

In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, buying intentions - and data on reading habits were collected in the same survey. At SND there are now surveys available from the Sweden Now series covering a 20-year period, 1972-1991.
Questions put in the 1976 survey are replications from the years before.

Purpose:

Collect broad information about interests, purchasing habits and media choices

Subject area:

consumption and consumer behaviour, media, public relations (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Keywords:

consumption, newspaper readership, periodicals readership, shopping, retail outlets, interest, domestic appliances, consumer goods, frequency

Principal organisation:

IMU-Testologen AB

Accessibility status:

Access to data through SND
Data are accessible by order

Responsible department/unit:

IMU-Testologen AB

Creator/Principal investigator(s):

Testologen Ltd.

Identifiers:

SND-ID: SND 0057

Alternative title:

Sverige nu 1976-II

Description:

Language:

Swedish

Time period(s) investigated:

1975-12-05 — 1976-06-14

Instrument:

Geographic spread:

Geographic location: Sweden

Lowest geographic unit:

A-region

Highest geographic unit:

Country

Unit of analysis:

Individual

Population:

Individuals aged 15-67 years

Time Method:

Longitudinal: Trend/Repeated cross-section

Sampling procedure:

Probability: Simple random

Subject area:

consumption and consumer behaviour, media, public relations (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Keywords:

consumption, newspaper readership, periodicals readership, shopping, retail outlets, interest, domestic appliances, consumer goods, frequency

Is part of collection at SND:

Sweden now

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Available documentation:

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Publications

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Swedish Social Science Data Service (1984) ORVESTO 1972-1979 - en marknadssociologisk databank vid Svensk samhällsvetenskaplig datatjänst. SSD report, 1. Göteborg: Swedish Social Science Data Service.

Testologen Ltd. (1976) Orvesto 1976-II : Hela riket. Sollentuna: Testologen Ltd.

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Version 1.0:

1984-03-31 doi:10.5878/002779

Dataset 1

Sweden now 1976-II

Suggested citation:

Testologen Ltd.. IMU-Testologen AB (1984). Sweden now 1976-II. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/002779

Creator/Principal investigator(s):

Testologen Ltd.

Data format / data structure:

Numeric

Data collection:

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1975-12-05 — 1976-02-18

Data collector: Testologen Ltd.

Source of the data: Population group

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1976-02-19 — 1976-02-19

Data collector: Testologen Ltd.

Source of the data: Population group

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1976-03-10 — 1976-05-17

Data collector: Testologen Ltd.

Source of the data: Population group

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1976-04-05 — 1976-06-14

Data collector: Testologen Ltd.

Source of the data: Population group

Variables:

257

Number of individuals/objects:

7123

Version 1.0:

1984-03-31 doi:10.5878/002780

Dataset 2

Sweden Now 1976 P-5008

Suggested citation:

Testologen Ltd.. IMU-Testologen AB (1984). Sweden Now 1976 P-5008. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/002780

Creator/Principal investigator(s):

Testologen Ltd.

Description:

Subset of Sweden Now 1976-II, covering the period 1975-12-05 to 1976-02-18.

Data format / data structure:

Numeric

Data collection:

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1975-12-05 — 1976-02-18

Data collector: Testologen Ltd.

Source of the data: Population group

Variables:

257

Number of individuals/objects:

1810

Version 1.0:

1984-03-31 doi:10.5878/002781

Dataset 3

Sweden Now 1976 P-6001

Suggested citation:

Testologen Ltd.. IMU-Testologen AB (1984). Sweden Now 1976 P-6001. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/002781

Creator/Principal investigator(s):

Testologen Ltd.

Description:

Subset of Sweden Now 1976-II, covering the period 1976-02-19 to 1976-04-28.

Data format / data structure:

Numeric

Data collection:

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1976-02-19 — 1976-02-19

Data collector: Testologen Ltd.

Source of the data: Population group

Variables:

257

Number of individuals/objects:

1772

Version 1.0:

1984-03-31 doi:10.5878/002782

Dataset 4

Sweden Now 1976 P-6002

Suggested citation:

Testologen Ltd.. IMU-Testologen AB (1984). Sweden Now 1976 P-6002. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/002782

Creator/Principal investigator(s):

Testologen Ltd.

Description:

Subset of Sweden Now 1976-II, covering the period 1976-03-10 to 1976-05-17.

Data format / data structure:

Numeric

Data collection:

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1976-03-10 — 1976-05-17

Data collector: Testologen Ltd.

Source of the data: Population group

Variables:

257

Number of individuals/objects:

1876

Version 1.0:

1984-03-31 doi:10.5878/002783

Dataset 5

Sweden Now 1976 P-6003

Suggested citation:

Testologen Ltd.. IMU-Testologen AB (1984). Sweden Now 1976 P-6003. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/002783

Creator/Principal investigator(s):

Testologen Ltd.

Description:

Subset of Sweden Now 1986-II, covering the period 1976-04-05 to 1976-06-14.

Data format / data structure:

Numeric

Data collection:

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1976-04-05 — 1976-06-14

Data collector: Testologen Ltd.

Source of the data: Population group

Variables:

257

Number of individuals/objects:

1665

Published: 1983-01-01

Last updated: 2019-02-06