Alternative title
Sverige nu 1975-I
Creator/Principal investigator(s)
Testologen Ltd.
Description
The 1975 survey is almost a total replication from the year before. A new sub-group, provincial press, is added to the section about reading habits. Furthermore there were new questions about holiday travel by car outside Sweden, Norway and Finland during the last twelve months and in that case which ferry service have been used.
Purpose:
Collect broad information about interests, purchasing habits and media choices
Language
Swedish
Research principal
Data contains personal data
No
Unit of analysis
Population
Individuals aged 15-67 years
Time Method
Sampling procedure
Time period(s) investigated
1974-10-24 – 1975-02-19
Biobank is connected to the study
Yes
Geographic spread
Geographic location: Sweden
Lowest geographic unit
A-region
Highest geographic unit
Country
Research area
Consumption and consumer behaviour, Media, Public relations
(CESSDA Topic Classification)
Social Sciences, Media Studies
(The Swedish standard of fields of research 2011)
Swedish Social Science Data Service (1984) ORVESTO 1972-1979 - en marknadssociologisk databank vid Svensk samhällsvetenskaplig datatjänst. SSD report, 1. Göteborg: Swedish Social Science Data Service.
Testologen Ltd. (1975) Orvesto 1975-I : Hela riket. Sollentuna: Testologen Ltd.
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Associated documentation
Version 1.0
https://doi.org/10.5878/002776
Citation
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Data format / data structure
Numeric
Creator/Principal investigator(s)
Testologen Ltd.
Variables
259
Number of individuals/objects
3744
Associated documentation
Description
Subset of Sweden Now 1975-I, covering the period 1974-10-24 to 1975-01-24.Version 1.0
https://doi.org/10.5878/002777
Citation
Download citation
Data format / data structure
Numeric
Creator/Principal investigator(s)
Testologen Ltd.
Variables
259
Number of individuals/objects
1817
Associated documentation
Description
Subset of Sweden Now 1975-I, covering the period 1974-11-20 to 1975-02-19.Version 1.0
https://doi.org/10.5878/002778
Citation
Download citation
Data format / data structure
Numeric
Creator/Principal investigator(s)
Testologen Ltd.
Variables
259
Number of individuals/objects
1817