Sweden now 1975-I

This study is part of the collection Sweden now

Creator/Principal investigator(s):

Description:

In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, buying intentions - and data on reading habits were collected in the same survey. At SND there are now surveys available from the Sweden Now series covering a 20-year period, 1972-1991.
The 1975 survey is almost a total replication from the year before. A new sub-group, provincial press, is added to the section about reading habits. Furthermore there were new questions about holiday travel by car outside Sweden, Norway and Finland during the last twelve months and in that case which ferry service have been used.

Subject area:

consumption and consumer behaviour, media, public relations (CESSDA Topic Classification)
Media Studies, Social Sciences (The Swedish standard of fields of research 2011)

Keywords:

consumption, newspaper readership, periodicals readership, shopping, holidays abroad, retail outlets, interest, domestic appliances, consumer goods, frequency

Principal organisation:

IMU-Testologen AB

Accessibility status:

Access to data through SND
Data are accessible by order

order data remove data Order data

Responsible department/unit:

Creator/Principal investigator(s):

Identifiers:

SND-ID: SND 0066

Alternative title:

Sverige nu 1975-I

Purpose:

Collect broad information about interests, purchasing habits and media choices

Description:

In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, buying intentions - and data on reading habits were collected in the same survey. At SND there are now surveys available from the Sweden Now series covering a 20-year period, 1972-1991.
The 1975 survey is almost a total replication from the year before. A new sub-group, provincial press, is added to the section about reading habits. Furthermore there were new questions about holiday travel by car outside Sweden, Norway and Finland during the last twelve months and in that case which ferry service have been used.

Language:

Swedish

Time period(s) investigated:

1974-10-24 — 1975-02-19

Geographic spread:

Geographic location: Sweden

Lowest geographic unit:

A-region

Highest geographic unit:

Country

Unit of analysis:

Population:

Individuals aged 15-67 years

Time Method:

Sampling procedure:

Probability: Simple random
Sample selected from the Statistic Sweden population register over the total population (RTBS)

Biobank is connected to the study:

Yes

Subject area:

consumption and consumer behaviour, media, public relations (CESSDA Topic Classification)
Media Studies, Social Sciences (The Swedish standard of fields of research 2011)

Keywords:

consumption, newspaper readership, periodicals readership, shopping, holidays abroad, retail outlets, interest, domestic appliances, consumer goods, frequency

Is part of collection at SND:

Sweden now

Download metadata:

Publications

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Swedish Social Science Data Service (1984) ORVESTO 1972-1979 - en marknadssociologisk databank vid Svensk samhällsvetenskaplig datatjänst. SSD report, 1. Göteborg: Swedish Social Science Data Service.

Testologen Ltd. (1975) Orvesto 1975-I : Hela riket. Sollentuna: Testologen Ltd.

If you have published anything based on these data, please notify us with a reference to your publication(s).

Version 1.0:

1984-04-30 doi:10.5878/002776

Available documentation:

Codebook (Swedish)

Dataset SND 0066-001

Sweden now 1975-I

Citation:

Testologen Ltd. (1984). Sweden now 1975-I. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/002776

Data format / data structure:

Numeric

Data collection:

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1974-10-24 — 1975-01-24

Data collector: Testologen Ltd.

Source of the data: Population group

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1974-11-20 — 1975-02-19

Data collector: Testologen Ltd.

Source of the data: Population group

Variables:

259

Number of individuals/objects:

3744

Version 1.0:

1984-03-31 doi:10.5878/002777

Available documentation:

Codebook (Swedish)

Dataset SND 0066-002

Sweden now 1975 P-4007

Citation:

Testologen Ltd. (1984). Sweden now 1975 P-4007. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/002777

Description:

Subset of Sweden Now 1975-I, covering the period 1974-10-24 to 1975-01-24.

Data format / data structure:

Numeric

Data collection:

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1974-10-24 — 1975-01-24

Data collector: Testologen Ltd.

Source of the data: Population group

Variables:

259

Number of individuals/objects:

1817

Version 1.0:

1984-03-31 doi:10.5878/002778

Available documentation:

Codebook (Swedish)

Dataset SND 0066-003

Sweden now 1975 P-4008

Citation:

Testologen Ltd. (1984). Sweden now 1975 P-4008. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/002778

Description:

Subset of Sweden Now 1975-I, covering the period 1974-11-20 to 1975-02-19.

Data format / data structure:

Numeric

Data collection:

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1974-11-20 — 1975-02-19

Data collector: Testologen Ltd.

Source of the data: Population group

Variables:

259

Number of individuals/objects:

1817