Sweden now 1975-II

This study is part of the collection Sweden now

Creator/Principal investigator(s):

Description:

In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, buying intentions - and data on reading habits were collected in the same survey. At SND there are now surveys available from the Sweden Now series covering a 20-year period, 1972-1991.
The 1975 survey is almost a total replication from the year before. A new sub-group, provincial press, is added to the section about reading habits. Furthermore there were new questions about holiday travel by car outside Sweden, Norway and Finland during the last twelve months and in that case which ferry service have been used.

Subject area:

consumption and consumer behaviour, media, public relations (CESSDA Topic Classification)
Media Studies, Social Sciences (The Swedish standard of fields of research 2011)

Keywords:

consumption, newspaper readership, periodicals readership, shopping, holidays abroad, retail outlets, interest, domestic appliances, consumer goods, frequency

Principal organisation:

IMU-Testologen AB

Accessibility status:

Access to data through SND
Data are accessible by order

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Responsible department/unit:

Creator/Principal investigator(s):

Identifiers:

SND-ID: SND 0067

Alternative title:

Sverige nu 1975-II

Purpose:

Collect broad information about interests, purchasing habits and media choices

Description:

In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, buying intentions - and data on reading habits were collected in the same survey. At SND there are now surveys available from the Sweden Now series covering a 20-year period, 1972-1991.
The 1975 survey is almost a total replication from the year before. A new sub-group, provincial press, is added to the section about reading habits. Furthermore there were new questions about holiday travel by car outside Sweden, Norway and Finland during the last twelve months and in that case which ferry service have been used.

Language:

Swedish

Time period(s) investigated:

1975-02-14 — 1975-07-08

Geographic spread:

Geographic location: Sweden

Lowest geographic unit:

A-region

Highest geographic unit:

Country

Unit of analysis:

Population:

Individuals aged 15-67 years

Time Method:

Sampling procedure:

Probability: Simple random
Sample selected from the Statistic Sweden population register over the total population (RTBS)

Subject area:

consumption and consumer behaviour, media, public relations (CESSDA Topic Classification)
Media Studies, Social Sciences (The Swedish standard of fields of research 2011)

Keywords:

consumption, newspaper readership, periodicals readership, shopping, holidays abroad, retail outlets, interest, domestic appliances, consumer goods, frequency

Is part of collection at SND:

Sweden now

Download metadata:

Publications

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Swedish Social Science Data Service (1984) ORVESTO 1972-1979 - en marknadssociologisk databank vid Svensk samhällsvetenskaplig datatjänst. SSD report, 1. Göteborg: Swedish Social Science Data Service.

Testologen Ltd. (1975) Orvesto 1975-II : Hela riket. Sollentuna: Testologen Ltd.

If you have published anything based on these data, please notify us with a reference to your publication(s).

Version 1.0:

1984-04-10 doi:10.5878/002772

Available documentation:

Codebook (Swedish)

Dataset SND 0067-001

Sweden now 1975-II

Citation:

Testologen Ltd. (1984). Sweden now 1975-II. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/002772

Data format / data structure:

Numeric

Data collection:

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1975-02-14 — 1975-04-16

Data collector: Testologen Ltd.

Source of the data: Population group

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1975-03-07 — 1975-05-22

Data collector: Testologen Ltd.

Source of the data: Population group

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1975-04-14 — 1975-07-08

Data collector: Testologen Ltd.

Source of the data: Population group

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1975-04-22 — 1975-06-17

Data collector: Testologen Ltd.

Source of the data: Population group

Variables:

259

Number of individuals/objects:

7074

Version 1.0:

1984-03-31 doi:10.5878/002773

Available documentation:

Codebook (Swedish)

Dataset SND 0067-002

Sweden now 1975 P-5001

Citation:

Testologen Ltd. (1984). Sweden now 1975 P-5001. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/002773

Description:

Subset of Sweden Now 1975-II, covering the period 1975-02-20 to 1975-04-16.

Data format / data structure:

Numeric

Data collection:

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1975-02-14 — 1975-04-16

Data collector: Testologen Ltd.

Source of the data: Population group

Variables:

259

Number of individuals/objects:

1870

Version 1.0:

1984-03-31 doi:10.5878/002774

Available documentation:

Codebook (Swedish)

Dataset SND 0067-003

Sweden Now 1975 P-5002

Citation:

Testologen Ltd. (1984). Sweden Now 1975 P-5002. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/002774

Description:

Subset of Sweden Now 1975-II, covering the period 1975-03-07 to 1975-05-22.

Data format / data structure:

Numeric

Data collection:

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1975-03-07 — 1975-05-22

Data collector: Testologen Ltd.

Source of the data: Population group

Variables:

259

Number of individuals/objects:

1768

Available documentation:

Codebook (Swedish)

Dataset SND 0067-004

Sweden Now 1975 P-5003

Description:

Subset of Sweden Now 1975-II, covering the period 1975-04-22 to 1975-06-17.

Data format / data structure:

Numeric

Data collection:

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1975-04-22 — 1975-06-17

Data collector: Testologen Ltd.

Source of the data: Population group

Variables:

259

Number of individuals/objects:

1778

Version 1.0:

1984-03-31 doi:10.5878/002775

Available documentation:

Codebook (Swedish)

Dataset SND 0067-005

Sweden Now 1975 P-5004

Citation:

Testologen Ltd. (1984). Sweden Now 1975 P-5004. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/002775

Description:

Subset of Sweden Now 1975-II, covering the period 1975-04-14 to 1975-07-08.

Data format / data structure:

Numeric

Data collection:

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1975-04-14 — 1975-07-08

Data collector: Testologen Ltd.

Source of the data: Population group

Variables:

259

Number of individuals/objects:

1658