Sweden now 1975-II

SND-ID: SND 0067

This study is part of the collection Sweden now

Description Data and documentation

Alternative title

Sverige nu 1975-II

Creator/Principal investigator(s)

Testologen Ltd.

Description

In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, buying intentions - and data on reading habits were collected in the same survey. At SND there are now surveys available from the Sweden Now series covering a 20-year period, 1972-1991.
The 1975 survey is almost a total replication from the year before. A new sub-group, provincial press, is added to the section about reading habits. Furthermore there were new questions about holiday travel by car outside Sweden, Norway and Finland during the last twelve months and in that case which ferry service have been used.

Purpose:

Collect broad information about interests, purchasing habits and media choices

Language

Swedish

Research principal, contributors, and funding

Research principal

IMU-Testologen AB

Responsible department/unit

IMU-Testologen AB
Protection and ethical review

Data contains personal data

No

Method

Unit of analysis

Population

Individuals aged 15-67 years

Time Method

Sampling procedure

Probability: Simple random
Sample selected from the Statistic Sweden population register over the total population (RTBS)

Time period(s) investigated

1975-02-14–1975-07-08

Geographic coverage

Geographic spread

Geographic location: Sweden

Lowest geographic unit

A-region

Highest geographic unit

Country

Topic and keywords

Subject area

Consumption and consumer behaviour, Media, Public relations (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Keywords

consumption, newspaper readership, periodicals readership, shopping, holidays abroad, retail outlets, domestic appliances, consumer goods, interest (cognitive processes), frequency

Publications

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Swedish Social Science Data Service (1984) ORVESTO 1972-1979 - en marknadssociologisk databank vid Svensk samhällsvetenskaplig datatjänst. SSD report, 1. Göteborg: Swedish Social Science Data Service.

Testologen Ltd. (1975) Orvesto 1975-II : Hela riket. Sollentuna: Testologen Ltd.

If you have published anything based on these data, please notify us with a reference to your publication(s). If you are responsible for the catalogue entry, you can update the metadata/data description in DORIS.

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Information about using data
Dataset 1
Sweden now 1975-II

Version 1.0

Citation

Testologen Ltd.. IMU-Testologen AB (1984). <em>Sweden now 1975-II</em>. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/002772">https://doi.org/10.5878/002772</a>

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Data format / data structure

Numeric

Creator/Principal investigator(s)

Testologen Ltd.

Data collection 1

  • Mode of collection: Self-administered questionnaire: paper
  • Time period(s) for data collection: 1975-02-14–1975-04-16
  • Data collector: Testologen Ltd.
  • Source of the data: Population group

Data collection 2

  • Mode of collection: Self-administered questionnaire: paper
  • Time period(s) for data collection: 1975-03-07–1975-05-22
  • Data collector: Testologen Ltd.
  • Source of the data: Population group

Data collection 3

  • Mode of collection: Self-administered questionnaire: paper
  • Time period(s) for data collection: 1975-04-14–1975-07-08
  • Data collector: Testologen Ltd.
  • Source of the data: Population group
... Show more..

Variables

259

Number of individuals/objects

7074

Dataset 2
Sweden now 1975 P-5001

Description

Subset of Sweden Now 1975-II, covering the period 1975-02-20 to 1975-04-16.

Version 1.0

Citation

Testologen Ltd.. IMU-Testologen AB (1984). <em>Sweden now 1975 P-5001</em>. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/002773">https://doi.org/10.5878/002773</a>

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Data format / data structure

Numeric

Creator/Principal investigator(s)

Testologen Ltd.

Data collection

  • Mode of collection: Self-administered questionnaire: paper
  • Time period(s) for data collection: 1975-02-14–1975-04-16
  • Data collector: Testologen Ltd.
  • Source of the data: Population group

Variables

259

Number of individuals/objects

1870

Dataset 3
Sweden Now 1975 P-5002

Description

Subset of Sweden Now 1975-II, covering the period 1975-03-07 to 1975-05-22.

Version 1.0

Citation

Testologen Ltd.. IMU-Testologen AB (1984). <em>Sweden Now 1975 P-5002</em>. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/002774">https://doi.org/10.5878/002774</a>

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Data format / data structure

Numeric

Creator/Principal investigator(s)

Testologen Ltd.

Data collection

  • Mode of collection: Self-administered questionnaire: paper
  • Time period(s) for data collection: 1975-03-07–1975-05-22
  • Data collector: Testologen Ltd.
  • Source of the data: Population group

Variables

259

Number of individuals/objects

1768

Dataset 4
Sweden Now 1975 P-5003

Description

Subset of Sweden Now 1975-II, covering the period 1975-04-22 to 1975-06-17.

Data format / data structure

Numeric

Creator/Principal investigator(s)

Testologen Ltd.

Data collection

  • Mode of collection: Self-administered questionnaire: paper
  • Time period(s) for data collection: 1975-04-22–1975-06-17
  • Data collector: Testologen Ltd.
  • Source of the data: Population group

Variables

259

Number of individuals/objects

1778

Dataset 5
Sweden Now 1975 P-5004

Description

Subset of Sweden Now 1975-II, covering the period 1975-04-14 to 1975-07-08.

Version 1.0

Citation

Testologen Ltd.. IMU-Testologen AB (1984). <em>Sweden Now 1975 P-5004</em>. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/002775">https://doi.org/10.5878/002775</a>

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Data format / data structure

Numeric

Creator/Principal investigator(s)

Testologen Ltd.

Data collection

  • Mode of collection: Self-administered questionnaire: paper
  • Time period(s) for data collection: 1975-04-14–1975-07-08
  • Data collector: Testologen Ltd.
  • Source of the data: Population group

Variables

259

Number of individuals/objects

1658

Related research data in SND's catalogue

Is part of collection at SND

Sweden now

Published: 1983-01-01
Last updated: 2019-02-06