Sweden now 1975-II

This study is part of the collection Sweden now

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Creator/Principal investigator(s):

Testologen Ltd.

Description:

In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, buying intentions - and data on reading habits were collected in the same survey. At SND there are now surveys available from the Sweden Now series covering a 20-year period, 1972-1991.
The 1975 survey is almost a total replication from the year before. A new sub-group, provincial press, is added to the section about reading habits. Furthermore there were new questions about holiday travel by car outside Sweden, Norway and Finland during the last twelve months and in that case which ferry service have been used.

Purpose:

Collect broad information about interests, purchasing habits and media choices

Subject area:

consumption and consumer behaviour, media, public relations (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Responsible department/unit:

IMU-Testologen AB

Creator/Principal investigator(s):

Testologen Ltd.

Identifiers:

SND-ID: SND 0067

Alternative title:

Sverige nu 1975-II

Description:

In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, buying intentions - and data on reading habits were collected in the same survey. At SND there are now surveys available from the Sweden Now series covering a 20-year period, 1972-1991.
The 1975 survey is almost a total replication from the year before. A new sub-group, provincial press, is added to the section about reading habits. Furthermore there were new questions about holiday travel by car outside Sweden, Norway and Finland during the last twelve months and in that case which ferry service have been used.

Purpose:

Collect broad information about interests, purchasing habits and media choices

Language:

Swedish

Time period(s) investigated:

1975-02-14 — 1975-07-08

Geographic spread:

Geographic location: Sweden

Lowest geographic unit:

A-region

Highest geographic unit:

Country

Unit of analysis:

Population:

Individuals aged 15-67 years

Sampling procedure:

Probability: Simple random

Subject area:

consumption and consumer behaviour, media, public relations (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Publications

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Swedish Social Science Data Service (1984) ORVESTO 1972-1979 - en marknadssociologisk databank vid Svensk samhällsvetenskaplig datatjänst. SSD report, 1. Göteborg: Swedish Social Science Data Service.

Testologen Ltd. (1975) Orvesto 1975-II : Hela riket. Sollentuna: Testologen Ltd.

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Version 1.0:

1984-04-10 doi:10.5878/002772

Dataset 1

Sweden now 1975-II

Suggested citation:

Testologen Ltd.. IMU-Testologen AB (1984). Sweden now 1975-II. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/002772

Creator/Principal investigator(s):

Testologen Ltd.

Data format / data structure:

Numeric

Data collection:

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1975-02-14 — 1975-04-16

Data collector: Testologen Ltd.

Source of the data: Population group

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1975-03-07 — 1975-05-22

Data collector: Testologen Ltd.

Source of the data: Population group

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1975-04-14 — 1975-07-08

Data collector: Testologen Ltd.

Source of the data: Population group

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1975-04-22 — 1975-06-17

Data collector: Testologen Ltd.

Source of the data: Population group

Variables:

259

Number of individuals/objects:

7074

Version 1.0:

1984-03-31 doi:10.5878/002773

Dataset 2

Sweden now 1975 P-5001

Suggested citation:

Testologen Ltd.. IMU-Testologen AB (1984). Sweden now 1975 P-5001. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/002773

Creator/Principal investigator(s):

Testologen Ltd.

Description:

Subset of Sweden Now 1975-II, covering the period 1975-02-20 to 1975-04-16.

Data format / data structure:

Numeric

Data collection:

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1975-02-14 — 1975-04-16

Data collector: Testologen Ltd.

Source of the data: Population group

Variables:

259

Number of individuals/objects:

1870

Version 1.0:

1984-03-31 doi:10.5878/002774

Dataset 3

Sweden Now 1975 P-5002

Suggested citation:

Testologen Ltd.. IMU-Testologen AB (1984). Sweden Now 1975 P-5002. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/002774

Creator/Principal investigator(s):

Testologen Ltd.

Description:

Subset of Sweden Now 1975-II, covering the period 1975-03-07 to 1975-05-22.

Data format / data structure:

Numeric

Data collection:

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1975-03-07 — 1975-05-22

Data collector: Testologen Ltd.

Source of the data: Population group

Variables:

259

Number of individuals/objects:

1768

Dataset 4

Sweden Now 1975 P-5003

Creator/Principal investigator(s):

Testologen Ltd.

Description:

Subset of Sweden Now 1975-II, covering the period 1975-04-22 to 1975-06-17.

Data format / data structure:

Numeric

Data collection:

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1975-04-22 — 1975-06-17

Data collector: Testologen Ltd.

Source of the data: Population group

Variables:

259

Number of individuals/objects:

1778

Version 1.0:

1984-03-31 doi:10.5878/002775

Dataset 5

Sweden Now 1975 P-5004

Suggested citation:

Testologen Ltd.. IMU-Testologen AB (1984). Sweden Now 1975 P-5004. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/002775

Creator/Principal investigator(s):

Testologen Ltd.

Description:

Subset of Sweden Now 1975-II, covering the period 1975-04-14 to 1975-07-08.

Data format / data structure:

Numeric

Data collection:

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1975-04-14 — 1975-07-08

Data collector: Testologen Ltd.

Source of the data: Population group

Variables:

259

Number of individuals/objects:

1658

Published: 1983-01-01
Last updated: 2019-02-06