Sweden now 1974-I

SND-ID: SND 0077

This study is part of the collection Sweden now

Description Data and documentation

Alternative title

Sverige nu 1974-I

Creator/Principal investigator(s)

Testologen Ltd.

Description

In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, buying intentions - and data on reading habits were collected in the same survey. At SND there are now surveys available from the Sweden Now series covering a 20-year period, 1972-1991.
The 1974 survey is basically a replication of earlier surveys. The number of questions about visiting frequencies have been reduced in this years survey, while a new sub-group, local press, have been added to the questions about reading habits. A new group of questions dealing with purchasing intentions have been added.

Purpose:

Collect broad information about interests, purchasing habits and media choices

Language

Swedish

Research principal, contributors, and funding

Research principal

IMU-Testologen AB

Responsible department/unit

IMU-Testologen AB
Protection and ethical review

Data contains personal data

No

Method and time period

Unit of analysis

Population

Individuals aged 15-67 years

Sampling procedure

Probability: Simple random
Sample selected from the Statistic Sweden population register over the total population (RTBS)

Time period(s) investigated

1973-09-17–1974-01-02

Geographic coverage

Geographic spread

Geographic location: Sweden

Lowest geographic unit

A-region

Highest geographic unit

Country

Topic and keywords
Publications

Sort by name | Sort by year

Testologen Ltd. (1974) Orvesto 1974-I. Sollentuna: Testologen Ltd.

Swedish Social Science Data Service (1984) ORVESTO 1972-1979 - en marknadssociologisk databank vid Svensk samhällsvetenskaplig datatjänst. SSD report, 1. Göteborg: Swedish Social Science Data Service.

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Dataset 1
Sweden now 1974-I

Version 1.0

Citation

Testologen Ltd.. IMU-Testologen AB (1984). <em>Sweden now 1974-I</em>. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/002771">https://doi.org/10.5878/002771</a>

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Data format / data structure

Numeric

Creator/Principal investigator(s)

Testologen Ltd.

Data collection 1

  • Mode of collection: Self-administered questionnaire: paper
  • Time period(s) for data collection: 1973-09-17–1973-12-05
  • Data collector: Testologen Ltd.
  • Source of the data: Population group

Data collection 2

  • Mode of collection: Self-administered questionnaire: paper
  • Time period(s) for data collection: 1973-10-05–1973-12-14
  • Data collector: Testologen Ltd.
  • Source of the data: Population group

Data collection 3

  • Mode of collection: Self-administered questionnaire: paper
  • Time period(s) for data collection: 1973-10-26–1974-01-02
  • Data collector: Testologen Ltd.
  • Source of the data: Population group

Variables

267

Number of individuals/objects

5103

Dataset 2
Sweden Now 1974 P-835

Description

Subset of Sweden Now 1974-I, covering the period 1973-09-17 to 1973-12-05.

Version 1.0

Citation

Testologen Ltd.. IMU-Testologen AB (1984). <em>Sweden Now 1974 P-835</em>. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/002789">https://doi.org/10.5878/002789</a>

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Data format / data structure

Numeric

Creator/Principal investigator(s)

Testologen Ltd.

Data collection

  • Mode of collection: Self-administered questionnaire: paper
  • Time period(s) for data collection: 1973-09-17–1973-12-05
  • Data collector: Testologen Ltd.
  • Source of the data: Population group

Variables

267

Number of individuals/objects

1686

Dataset 3
Sweden Now 1974 P-836

Description

Subset of Sweden Now 1974-I, covering the period 1973-10-05 to 1973-12-14.

Version 1.0

Citation

Testologen Ltd.. IMU-Testologen AB (1984). <em>Sweden Now 1974 P-836</em>. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/002790">https://doi.org/10.5878/002790</a>

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Data format / data structure

Numeric

Creator/Principal investigator(s)

Testologen Ltd.

Data collection

  • Mode of collection: Self-administered questionnaire: paper
  • Time period(s) for data collection: 1973-10-05–1973-12-14
  • Data collector: Testologen Ltd.
  • Source of the data: Population group

Variables

267

Number of individuals/objects

1575

Dataset 4
Sweden Now 1974 P-837

Description

Subset of Sweden Now 1974-I, covering the period 1973-10-26 to 1974-01-02.

Version 1.0

Citation

Testologen Ltd.. IMU-Testologen AB (1984). <em>Sweden Now 1974 P-837</em>. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/002791">https://doi.org/10.5878/002791</a>

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Data format / data structure

Numeric

Creator/Principal investigator(s)

Testologen Ltd.

Data collection

  • Mode of collection: Self-administered questionnaire: paper
  • Time period(s) for data collection: 1973-10-26–1974-01-02
  • Data collector: Testologen Ltd.
  • Source of the data: Population group

Variables

267

Number of individuals/objects

1842

Dataset 5
Sweden Now 1974 P-838

Description

Subset of Sweden Now 1974-I, covering the period xxxx-xx-xx to 1974-01-02.

Version 1.0

Citation

Testologen Ltd.. IMU-Testologen AB (1984). <em>Sweden Now 1974 P-838</em>. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/002788">https://doi.org/10.5878/002788</a>

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Data format / data structure

Numeric

Creator/Principal investigator(s)

Testologen Ltd.

Variables

267

Number of individuals/objects

1807

Published: 1983-01-01
Last updated: 2019-02-06