Sweden now 1974-I

This study is part of the collection Sweden now

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Creator/Principal investigator(s)

Testologen Ltd.

Description

In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, buying intentions - and data on reading habits were collected in the same survey. At SND there are now surveys available from the Sweden Now series covering a 20-year period, 1972-1991.
The 1974 survey is basically a replication of earlier surveys. The number of questions about visiting frequencies have been reduced in this years survey, while a new sub-group, local press, have been added to the questions about reading habits. A new group of questions dealing with purchasing intentions have been added.

Purpose:

Collect broad information about interests, purchasing habits and media choices

Subject area

Consumption and consumer behaviour, Media, Public relations (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Responsible department/unit

IMU-Testologen AB

Creator/Principal investigator(s)

Testologen Ltd.

Identifiers

SND-ID: SND 0077

Alternative title

Sverige nu 1974-I

Description

In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, buying intentions - and data on reading habits were collected in the same survey. At SND there are now surveys available from the Sweden Now series covering a 20-year period, 1972-1991.
The 1974 survey is basically a replication of earlier surveys. The number of questions about visiting frequencies have been reduced in this years survey, while a new sub-group, local press, have been added to the questions about reading habits. A new group of questions dealing with purchasing intentions have been added.

Purpose:

Collect broad information about interests, purchasing habits and media choices

Language

Swedish

Time period(s) investigated

1973-09-17 — 1974-01-02

Geographic spread

Geographic location: Sweden

Lowest geographic unit

A-region

Highest geographic unit

Country

Unit of analysis

Population

Individuals aged 15-67 years

Sampling procedure

Probability: Simple random

Subject area

Consumption and consumer behaviour, Media, Public relations (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Publications

Sort by name | Sort by year

Testologen Ltd. (1974) Orvesto 1974-I. Sollentuna: Testologen Ltd.

Swedish Social Science Data Service (1984) ORVESTO 1972-1979 - en marknadssociologisk databank vid Svensk samhällsvetenskaplig datatjänst. SSD report, 1. Göteborg: Swedish Social Science Data Service.

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Version 1.0

Dataset 1

Sweden now 1974-I

Suggested citation

Testologen Ltd.. IMU-Testologen AB (1984). <em>Sweden now 1974-I</em>. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/002771">https://doi.org/10.5878/002771</a>

Creator/Principal investigator(s)

Testologen Ltd.

Data format / data structure

Numeric

Data collection

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1973-09-17 — 1973-12-05

Data collector: Testologen Ltd.

Source of the data: Population group

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1973-10-05 — 1973-12-14

Data collector: Testologen Ltd.

Source of the data: Population group

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1973-10-26 — 1974-01-02

Data collector: Testologen Ltd.

Source of the data: Population group

Variables

267

Number of individuals/objects

5103

Version 1.0

Dataset 2

Sweden Now 1974 P-835

Suggested citation

Testologen Ltd.. IMU-Testologen AB (1984). <em>Sweden Now 1974 P-835</em>. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/002789">https://doi.org/10.5878/002789</a>

Creator/Principal investigator(s)

Testologen Ltd.

Description

Subset of Sweden Now 1974-I, covering the period 1973-09-17 to 1973-12-05.

Data format / data structure

Numeric

Data collection

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1973-09-17 — 1973-12-05

Data collector: Testologen Ltd.

Source of the data: Population group

Variables

267

Number of individuals/objects

1686

Version 1.0

Dataset 3

Sweden Now 1974 P-836

Suggested citation

Testologen Ltd.. IMU-Testologen AB (1984). <em>Sweden Now 1974 P-836</em>. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/002790">https://doi.org/10.5878/002790</a>

Creator/Principal investigator(s)

Testologen Ltd.

Description

Subset of Sweden Now 1974-I, covering the period 1973-10-05 to 1973-12-14.

Data format / data structure

Numeric

Data collection

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1973-10-05 — 1973-12-14

Data collector: Testologen Ltd.

Source of the data: Population group

Variables

267

Number of individuals/objects

1575

Version 1.0

Dataset 4

Sweden Now 1974 P-837

Suggested citation

Testologen Ltd.. IMU-Testologen AB (1984). <em>Sweden Now 1974 P-837</em>. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/002791">https://doi.org/10.5878/002791</a>

Creator/Principal investigator(s)

Testologen Ltd.

Description

Subset of Sweden Now 1974-I, covering the period 1973-10-26 to 1974-01-02.

Data format / data structure

Numeric

Data collection

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1973-10-26 — 1974-01-02

Data collector: Testologen Ltd.

Source of the data: Population group

Variables

267

Number of individuals/objects

1842

Version 1.0

Dataset 5

Sweden Now 1974 P-838

Suggested citation

Testologen Ltd.. IMU-Testologen AB (1984). <em>Sweden Now 1974 P-838</em>. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/002788">https://doi.org/10.5878/002788</a>

Creator/Principal investigator(s)

Testologen Ltd.

Description

Subset of Sweden Now 1974-I, covering the period xxxx-xx-xx to 1974-01-02.

Data format / data structure

Numeric

Variables

267

Number of individuals/objects

1807

Published: 1983-01-01
Last updated: 2019-02-06