Sweden now 1974-II

This study is part of the collection Sweden now

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Creator/Principal investigator(s)

Testologen Ltd.

Description

In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, buying intentions - and data on reading habits were collected in the same survey. At SND there are now surveys available from the Sweden Now series covering a 20-year period, 1972-1991.
The 1974 survey is basically a replication of earlier surveys. The number of questions about visiting frequencies have been reduced in this years survey, while a new sub-group, local press, have been added to the questions about reading habits. A new group of questions dealing with purchasing intentions have been added.

Purpose:

Collect broad information about interests, purchasing habits and media choices

Subject area

Consumption and consumer behaviour, Media, Public relations (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Keywords

consumption, newspaper readership, periodicals readership, shopping, retail outlets, interest, domestic appliances, consumer goods, frequency

Principal organisation

IMU-Testologen AB

Accessibility status

Access to data through SND
Data are accessible by order

Responsible department/unit

IMU-Testologen AB

Creator/Principal investigator(s)

Testologen Ltd.

Identifiers

SND-ID: SND 0078

Alternative title

Sverige nu 1974-II

Description

In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, buying intentions - and data on reading habits were collected in the same survey. At SND there are now surveys available from the Sweden Now series covering a 20-year period, 1972-1991.
The 1974 survey is basically a replication of earlier surveys. The number of questions about visiting frequencies have been reduced in this years survey, while a new sub-group, local press, have been added to the questions about reading habits. A new group of questions dealing with purchasing intentions have been added.

Purpose:

Collect broad information about interests, purchasing habits and media choices

Language

Swedish

Time period(s) investigated

1974-02-18 — 1974-07-05

Geographic spread

Geographic location: Sweden

Lowest geographic unit

A-region

Highest geographic unit

Country

Unit of analysis

Population

Individuals aged 15-67 years

Time Method

Sampling procedure

Probability: Simple random

Subject area

Consumption and consumer behaviour, Media, Public relations (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Keywords

consumption, newspaper readership, periodicals readership, shopping, retail outlets, interest, domestic appliances, consumer goods, frequency

Is part of collection at SND

Sweden now

Associated documentation

0078_1.html

0078_2.html

0078_3.html

0078_4.html

0078_5.html

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Publications

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Testologen Ltd. (1974) Orvesto 1974-II. Sollentuna: Testologen Ltd.

Swedish Social Science Data Service (1984) ORVESTO 1972-1979 - en marknadssociologisk databank vid Svensk samhällsvetenskaplig datatjänst. SSD report, 1. Göteborg: Swedish Social Science Data Service.

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Version 1.0

1984-04-30
https://doi.org/10.5878/002766

Dataset 1

Sweden now 1974-II

Suggested citation

Testologen Ltd.. IMU-Testologen AB (1984). <em>Sweden now 1974-II</em>. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/002766">https://doi.org/10.5878/002766</a>

Creator/Principal investigator(s)

Testologen Ltd.

Data format / data structure

Numeric

Data collection

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1974-02-18 — 1974-05-15

Data collector: Testologen Ltd.

Source of the data: Population group

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1974-03-18 — 1974-05-29

Data collector: Testologen Ltd.

Source of the data: Population group

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1974-04-05 — 1974-06-14

Data collector: Testologen Ltd.

Source of the data: Population group

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1974-05-02 — 1974-07-05

Data collector: Testologen Ltd.

Source of the data: Population group

Variables

267

Number of individuals/objects

7181

Version 1.0

1984-04-30
https://doi.org/10.5878/002767

Dataset 2

Sweden now 1974 P-841

Suggested citation

Testologen Ltd.. IMU-Testologen AB (1984). <em>Sweden now 1974 P-841</em>. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/002767">https://doi.org/10.5878/002767</a>

Creator/Principal investigator(s)

Testologen Ltd.

Description

Subset of Sweden Now 1974-II, covering the period 1974-02-18 to 1974-05-15.

Data format / data structure

Numeric

Data collection

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1974-02-18 — 1974-05-15

Data collector: Testologen Ltd.

Source of the data: Population group

Variables

267

Number of individuals/objects

1813

Version 1.0

1984-04-30
https://doi.org/10.5878/002768

Dataset 3

Sweden now 1974 P-842

Suggested citation

Testologen Ltd.. IMU-Testologen AB (1984). <em>Sweden now 1974 P-842</em>. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/002768">https://doi.org/10.5878/002768</a>

Creator/Principal investigator(s)

Testologen Ltd.

Description

Subset of Sweden Now 1974-II, covering the period 1974-03-18 to 1974-05-29.

Data format / data structure

Numeric

Data collection

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1974-03-18 — 1974-05-29

Data collector: Testologen Ltd.

Source of the data: Population group

Variables

267

Number of individuals/objects

1823

Version 1.0

1984-04-30
https://doi.org/10.5878/002769

Dataset 4

Sweden Now 1974 P-843

Suggested citation

Testologen Ltd.. IMU-Testologen AB (1984). <em>Sweden Now 1974 P-843</em>. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/002769">https://doi.org/10.5878/002769</a>

Creator/Principal investigator(s)

Testologen Ltd.

Description

Subset of Sweden Now 1974-II, covering the period 1974-04-05 to 1974-06-14.

Data format / data structure

Numeric

Data collection

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1974-04-05 — 1974-06-14

Data collector: Testologen Ltd.

Source of the data: Population group

Variables

267

Number of individuals/objects

1772

Version 1.0

1984-04-30
https://doi.org/10.5878/002770

Dataset 5

Sweden Now 1974 P-844

Suggested citation

Testologen Ltd.. IMU-Testologen AB (1984). <em>Sweden Now 1974 P-844</em>. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/002770">https://doi.org/10.5878/002770</a>

Creator/Principal investigator(s)

Testologen Ltd.

Description

Subset of Sweden Now 1974-II, covering the period 1974-05-02 to 1974-07-05.

Data format / data structure

Numeric

Data collection

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1974-05-02 — 1974-07-05

Data collector: Testologen Ltd.

Source of the data: Population group

Variables

267

Number of individuals/objects

1773

Published: 1983-01-01
Last updated: 2019-02-06