Alternative title
Sverige nu 1974-II
Creator/Principal investigator(s)
Testologen Ltd.
Description
The 1974 survey is basically a replication of earlier surveys. The number of questions about visiting frequencies have been reduced in this years survey, while a new sub-group, local press, have been added to the questions about reading habits. A new group of questions dealing with purchasing intentions have been added.
Purpose:
Collect broad information about interests, purchasing habits and media choices
Language
Swedish
Research principal
Data contains personal data
No
Unit of analysis
Population
Individuals aged 15-67 years
Time Method
Sampling procedure
Time period(s) investigated
1974-02-18 – 1974-07-05
Geographic spread
Geographic location: Sweden
Lowest geographic unit
A-region
Highest geographic unit
Country
Research area
Consumption and consumer behaviour, Media, Public relations
(CESSDA Topic Classification)
Social Sciences, Media Studies
(The Swedish standard of fields of research 2011)
Testologen Ltd. (1974) Orvesto 1974-II. Sollentuna: Testologen Ltd.
Swedish Social Science Data Service (1984) ORVESTO 1972-1979 - en marknadssociologisk databank vid Svensk samhällsvetenskaplig datatjänst. SSD report, 1. Göteborg: Swedish Social Science Data Service.
If you have published anything based on these data, please notify us with a reference to your publication(s). If you are responsible for the catalogue entry, you can update the metadata/data description in DORIS.
Associated documentation
Version 1.0
https://doi.org/10.5878/002766
Citation
Download citation
Data format / data structure
Numeric
Creator/Principal investigator(s)
Testologen Ltd.
Variables
267
Number of individuals/objects
7181
Associated documentation
Description
Subset of Sweden Now 1974-II, covering the period 1974-02-18 to 1974-05-15.Version 1.0
https://doi.org/10.5878/002767
Citation
Download citation
Data format / data structure
Numeric
Creator/Principal investigator(s)
Testologen Ltd.
Variables
267
Number of individuals/objects
1813
Associated documentation
Description
Subset of Sweden Now 1974-II, covering the period 1974-03-18 to 1974-05-29.Version 1.0
https://doi.org/10.5878/002768
Citation
Download citation
Data format / data structure
Numeric
Creator/Principal investigator(s)
Testologen Ltd.
Variables
267
Number of individuals/objects
1823
Associated documentation
Description
Subset of Sweden Now 1974-II, covering the period 1974-04-05 to 1974-06-14.Version 1.0
https://doi.org/10.5878/002769
Citation
Download citation
Data format / data structure
Numeric
Creator/Principal investigator(s)
Testologen Ltd.
Variables
267
Number of individuals/objects
1772
Associated documentation
Description
Subset of Sweden Now 1974-II, covering the period 1974-05-02 to 1974-07-05.Version 1.0
https://doi.org/10.5878/002770
Citation
Download citation
Data format / data structure
Numeric
Creator/Principal investigator(s)
Testologen Ltd.
Variables
267
Number of individuals/objects
1773