Sweden now 1974-II

SND-ID: SND 0078

This study is part of the collection Sweden now

Description Data and documentation

Alternative title

Sverige nu 1974-II

Creator/Principal investigator(s)

Testologen Ltd.

Description

In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, buying intentions - and data on reading habits were collected in the same survey. At SND there are now surveys available from the Sweden Now series covering a 20-year period, 1972-1991.
The 1974 survey is basically a replication of earlier surveys. The number of questions about visiting frequencies have been reduced in this years survey, while a new sub-group, local press, have been added to the questions about reading habits. A new group of questions dealing with purchasing intentions have been added.

Purpose:

Collect broad information about interests, purchasing habits and media choices

Language

Swedish

Research principal, contributors, and funding

Research principal

IMU-Testologen AB

Responsible department/unit

IMU-Testologen AB
Protection and ethical review

Data contains personal data

No

Method

Unit of analysis

Population

Individuals aged 15-67 years

Time Method

Sampling procedure

Probability: Simple random
Sample selected from the Statistic Sweden population register over the total population (RTBS)

Time period(s) investigated

1974-02-18–1974-07-05

Geographic coverage

Geographic spread

Geographic location: Sweden

Lowest geographic unit

A-region

Highest geographic unit

Country

Topic and keywords

Subject area

Consumption and consumer behaviour, Media, Public relations (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Keywords

consumption, newspaper readership, periodicals readership, shopping, retail outlets, domestic appliances, consumer goods, interest (cognitive processes), frequency

Publications

Sort by name | Sort by year

Testologen Ltd. (1974) Orvesto 1974-II. Sollentuna: Testologen Ltd.

Swedish Social Science Data Service (1984) ORVESTO 1972-1979 - en marknadssociologisk databank vid Svensk samhällsvetenskaplig datatjänst. SSD report, 1. Göteborg: Swedish Social Science Data Service.

If you have published anything based on these data, please notify us with a reference to your publication(s). If you are responsible for the catalogue entry, you can update the metadata/data description in DORIS.

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Information about using data
Dataset 1
Sweden now 1974-II

Version 1.0

Citation

Testologen Ltd.. IMU-Testologen AB (1984). <em>Sweden now 1974-II</em>. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/002766">https://doi.org/10.5878/002766</a>

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Data format / data structure

Numeric

Creator/Principal investigator(s)

Testologen Ltd.

Data collection 1

  • Mode of collection: Self-administered questionnaire: paper
  • Time period(s) for data collection: 1974-02-18–1974-05-15
  • Data collector: Testologen Ltd.
  • Source of the data: Population group

Data collection 2

  • Mode of collection: Self-administered questionnaire: paper
  • Time period(s) for data collection: 1974-03-18–1974-05-29
  • Data collector: Testologen Ltd.
  • Source of the data: Population group

Data collection 3

  • Mode of collection: Self-administered questionnaire: paper
  • Time period(s) for data collection: 1974-04-05–1974-06-14
  • Data collector: Testologen Ltd.
  • Source of the data: Population group
... Show more..

Variables

267

Number of individuals/objects

7181

Dataset 2
Sweden now 1974 P-841

Description

Subset of Sweden Now 1974-II, covering the period 1974-02-18 to 1974-05-15.

Version 1.0

Citation

Testologen Ltd.. IMU-Testologen AB (1984). <em>Sweden now 1974 P-841</em>. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/002767">https://doi.org/10.5878/002767</a>

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Data format / data structure

Numeric

Creator/Principal investigator(s)

Testologen Ltd.

Data collection

  • Mode of collection: Self-administered questionnaire: paper
  • Time period(s) for data collection: 1974-02-18–1974-05-15
  • Data collector: Testologen Ltd.
  • Source of the data: Population group

Variables

267

Number of individuals/objects

1813

Dataset 3
Sweden now 1974 P-842

Description

Subset of Sweden Now 1974-II, covering the period 1974-03-18 to 1974-05-29.

Version 1.0

Citation

Testologen Ltd.. IMU-Testologen AB (1984). <em>Sweden now 1974 P-842</em>. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/002768">https://doi.org/10.5878/002768</a>

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Data format / data structure

Numeric

Creator/Principal investigator(s)

Testologen Ltd.

Data collection

  • Mode of collection: Self-administered questionnaire: paper
  • Time period(s) for data collection: 1974-03-18–1974-05-29
  • Data collector: Testologen Ltd.
  • Source of the data: Population group

Variables

267

Number of individuals/objects

1823

Dataset 4
Sweden Now 1974 P-843

Description

Subset of Sweden Now 1974-II, covering the period 1974-04-05 to 1974-06-14.

Version 1.0

Citation

Testologen Ltd.. IMU-Testologen AB (1984). <em>Sweden Now 1974 P-843</em>. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/002769">https://doi.org/10.5878/002769</a>

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Data format / data structure

Numeric

Creator/Principal investigator(s)

Testologen Ltd.

Data collection

  • Mode of collection: Self-administered questionnaire: paper
  • Time period(s) for data collection: 1974-04-05–1974-06-14
  • Data collector: Testologen Ltd.
  • Source of the data: Population group

Variables

267

Number of individuals/objects

1772

Dataset 5
Sweden Now 1974 P-844

Description

Subset of Sweden Now 1974-II, covering the period 1974-05-02 to 1974-07-05.

Version 1.0

Citation

Testologen Ltd.. IMU-Testologen AB (1984). <em>Sweden Now 1974 P-844</em>. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/002770">https://doi.org/10.5878/002770</a>

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Data format / data structure

Numeric

Creator/Principal investigator(s)

Testologen Ltd.

Data collection

  • Mode of collection: Self-administered questionnaire: paper
  • Time period(s) for data collection: 1974-05-02–1974-07-05
  • Data collector: Testologen Ltd.
  • Source of the data: Population group

Variables

267

Number of individuals/objects

1773

Related research data in SND's catalogue

Is part of collection at SND

Sweden now

Published: 1983-01-01
Last updated: 2019-02-06