Sweden now 1974-II

This study is part of the collection Sweden now

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Creator/Principal investigator(s):

Testologen Ltd.

Description:

In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, buying intentions - and data on reading habits were collected in the same survey. At SND there are now surveys available from the Sweden Now series covering a 20-year period, 1972-1991.
The 1974 survey is basically a replication of earlier surveys. The number of questions about visiting frequencies have been reduced in this years survey, while a new sub-group, local press, have been added to the questions about reading habits. A new group of questions dealing with purchasing intentions have been added.

Purpose:

Collect broad information about interests, purchasing habits and media choices

Subject area:

consumption and consumer behaviour, media, public relations (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Responsible department/unit:

IMU-Testologen AB

Creator/Principal investigator(s):

Testologen Ltd.

Identifiers:

SND-ID: SND 0078

Alternative title:

Sverige nu 1974-II

Description:

In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, buying intentions - and data on reading habits were collected in the same survey. At SND there are now surveys available from the Sweden Now series covering a 20-year period, 1972-1991.
The 1974 survey is basically a replication of earlier surveys. The number of questions about visiting frequencies have been reduced in this years survey, while a new sub-group, local press, have been added to the questions about reading habits. A new group of questions dealing with purchasing intentions have been added.

Purpose:

Collect broad information about interests, purchasing habits and media choices

Language:

Swedish

Time period(s) investigated:

1974-02-18 — 1974-07-05

Geographic spread:

Geographic location: Sweden

Lowest geographic unit:

A-region

Highest geographic unit:

Country

Unit of analysis:

Population:

Individuals aged 15-67 years

Sampling procedure:

Probability: Simple random

Subject area:

consumption and consumer behaviour, media, public relations (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Publications

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Testologen Ltd. (1974) Orvesto 1974-II. Sollentuna: Testologen Ltd.

Swedish Social Science Data Service (1984) ORVESTO 1972-1979 - en marknadssociologisk databank vid Svensk samhällsvetenskaplig datatjänst. SSD report, 1. Göteborg: Swedish Social Science Data Service.

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Version 1.0:

1984-04-30 doi:10.5878/002766

Dataset 1

Sweden now 1974-II

Suggested citation:

Testologen Ltd.. IMU-Testologen AB (1984). Sweden now 1974-II. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/002766

Creator/Principal investigator(s):

Testologen Ltd.

Data format / data structure:

Numeric

Data collection:

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1974-02-18 — 1974-05-15

Data collector: Testologen Ltd.

Source of the data: Population group

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1974-03-18 — 1974-05-29

Data collector: Testologen Ltd.

Source of the data: Population group

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1974-04-05 — 1974-06-14

Data collector: Testologen Ltd.

Source of the data: Population group

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1974-05-02 — 1974-07-05

Data collector: Testologen Ltd.

Source of the data: Population group

Variables:

267

Number of individuals/objects:

7181

Version 1.0:

1984-04-30 doi:10.5878/002767

Dataset 2

Sweden now 1974 P-841

Suggested citation:

Testologen Ltd.. IMU-Testologen AB (1984). Sweden now 1974 P-841. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/002767

Creator/Principal investigator(s):

Testologen Ltd.

Description:

Subset of Sweden Now 1974-II, covering the period 1974-02-18 to 1974-05-15.

Data format / data structure:

Numeric

Data collection:

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1974-02-18 — 1974-05-15

Data collector: Testologen Ltd.

Source of the data: Population group

Variables:

267

Number of individuals/objects:

1813

Version 1.0:

1984-04-30 doi:10.5878/002768

Dataset 3

Sweden now 1974 P-842

Suggested citation:

Testologen Ltd.. IMU-Testologen AB (1984). Sweden now 1974 P-842. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/002768

Creator/Principal investigator(s):

Testologen Ltd.

Description:

Subset of Sweden Now 1974-II, covering the period 1974-03-18 to 1974-05-29.

Data format / data structure:

Numeric

Data collection:

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1974-03-18 — 1974-05-29

Data collector: Testologen Ltd.

Source of the data: Population group

Variables:

267

Number of individuals/objects:

1823

Version 1.0:

1984-04-30 doi:10.5878/002769

Dataset 4

Sweden Now 1974 P-843

Suggested citation:

Testologen Ltd.. IMU-Testologen AB (1984). Sweden Now 1974 P-843. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/002769

Creator/Principal investigator(s):

Testologen Ltd.

Description:

Subset of Sweden Now 1974-II, covering the period 1974-04-05 to 1974-06-14.

Data format / data structure:

Numeric

Data collection:

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1974-04-05 — 1974-06-14

Data collector: Testologen Ltd.

Source of the data: Population group

Variables:

267

Number of individuals/objects:

1772

Version 1.0:

1984-04-30 doi:10.5878/002770

Dataset 5

Sweden Now 1974 P-844

Suggested citation:

Testologen Ltd.. IMU-Testologen AB (1984). Sweden Now 1974 P-844. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/002770

Creator/Principal investigator(s):

Testologen Ltd.

Description:

Subset of Sweden Now 1974-II, covering the period 1974-05-02 to 1974-07-05.

Data format / data structure:

Numeric

Data collection:

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1974-05-02 — 1974-07-05

Data collector: Testologen Ltd.

Source of the data: Population group

Variables:

267

Number of individuals/objects:

1773

Published: 1983-01-01
Last updated: 2019-02-06