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Sweden now 1973-II

SND-ID: SND 0083

This study is part of the collection Sweden now

Alternative title

Sverige nu 1973-II

Creator/Principal investigator(s)

Testologen Ltd.

Description

In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, buying intentions - and data on reading habits were collected in the same survey. At SND there are now surveys available from the Sweden Now series covering a 20-year period, 1972-1991.
A major part of the 1973 survey is a replication of Sweden Now 1972. The number of questions about interests have been increased while the questions about interest in receiving information have been removed. New questions deals with buying frequencies for a number of goods and how often one visits different shops and services.

Purpose:

Collect broad information about interests, purchasing habits and media choices

Language

Swedish

Research principal, contributors, and funding

Research principal

IMU-Testologen AB

Protection and ethical review

Data contains personal data

No

Method and time period

Unit of analysis

Population

Individuals aged 15-67 years

Time Method

Sampling procedure

Probability: Simple random
Sample selected from the Statistic Sweden population register over the total population (RTBS)

Time period(s) investigated

1973-02-23 – 1973-07-12

Geographic coverage

Geographic spread

Geographic location: Sweden

Lowest geographic unit

A-region

Highest geographic unit

Country

Topic and keywords

Research area

Consumption and consumer behaviour, Media, Public relations (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Keywords

consumption, newspaper readership, periodicals readership, shopping, retail outlets, domestic appliances, consumer goods, interest (cognitive processes), frequency

Publications

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Testologen Ltd. (1973) Orvesto 1973-II. Sollentuna: Testologen Ltd.

Swedish Social Science Data Service (1984) ORVESTO 1972-1979 - en marknadssociologisk databank vid Svensk samhällsvetenskaplig datatjänst. SSD report, 1. Göteborg: Swedish Social Science Data Service.

If you have published anything based on these data, please notify us with a reference to your publication(s). If you are responsible for the catalogue entry, you can update the metadata/data description in DORIS.

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Dataset 1
Sweden now 1973-II

Version 1.0

Citation

Testologen Ltd.. IMU-Testologen AB (1984). Sweden now 1973-II. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/002757

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Data format / data structure

Numeric

Creator/Principal investigator(s)

Testologen Ltd.

Data collection 1

  • Mode of collection: Self-administered questionnaire: paper
  • Time period(s) for data collection: 1973-02-23–1973-05-23
  • Data collector: Testologen Ltd.
  • Instrument: Structured questionnaire
  • Source of the data: Population group

Data collection 2

  • Mode of collection: Self-administered questionnaire: paper
  • Time period(s) for data collection: 1973-03-23–1973-06-04
  • Data collector: Testologen Ltd.
  • Source of the data: Population group

Data collection 3

  • Mode of collection: Self-administered questionnaire: paper
  • Time period(s) for data collection: 1973-04-18–1973-07-12
  • Data collector: Testologen Ltd.
  • Source of the data: Population group

Variables

243

Number of individuals/objects

4936

Dataset 2
Sweden now 1973 P-831

Description

Subset of Sweden Now 1973-II, covering the period 1973-02-23 to 1973-05-23.

Version 1.0

Citation

Testologen Ltd.. IMU-Testologen AB (1984). Sweden now 1973 P-831. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/002758

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Data format / data structure

Numeric

Creator/Principal investigator(s)

Testologen Ltd.

Data collection

  • Mode of collection: Self-administered questionnaire: paper
  • Time period(s) for data collection: 1973-02-23–1973-05-23
  • Data collector: Testologen Ltd.
  • Instrument: Structured questionnaire
  • Source of the data: Population group

Variables

243

Number of individuals/objects

1753

Dataset 3
Sweden now 1973 P-832

Description

Subset of ORVESTO 1973-II, covering the period 1973-03-23 to 1973-06-04.

Version 1.0

Citation

Testologen Ltd.. IMU-Testologen AB (1984). Sweden now 1973 P-832. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/002759

Download citation

Data format / data structure

Numeric

Creator/Principal investigator(s)

Testologen Ltd.

Data collection

  • Mode of collection: Self-administered questionnaire: paper
  • Time period(s) for data collection: 1973-03-23–1973-06-04
  • Data collector: Testologen Ltd.
  • Source of the data: Population group

Variables

243

Number of individuals/objects

1567

Dataset 4
Sweden now 1973 P-833

Description

Subset of ORVESTO 1973-II, covering the period 1973-04-18 to 1973-07-12.

Version 1.0

Citation

Testologen Ltd.. IMU-Testologen AB (1984). Sweden now 1973 P-833. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/002760

Download citation

Data format / data structure

Numeric

Creator/Principal investigator(s)

Testologen Ltd.

Data collection

  • Mode of collection: Self-administered questionnaire: paper
  • Time period(s) for data collection: 1973-04-18–1973-07-12
  • Data collector: Testologen Ltd.
  • Source of the data: Population group

Variables

243

Number of individuals/objects

1616

Related research data in SND's catalogue

Is part of collection at SND

Sweden now

Published: 1983-01-01
Last updated: 2019-02-06