Sweden now 1973-II

This study is part of the collection Sweden now

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Creator/Principal investigator(s):

Testologen Ltd.

Description:

In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, buying intentions - and data on reading habits were collected in the same survey. At SND there are now surveys available from the Sweden Now series covering a 20-year period, 1972-1991.
A major part of the 1973 survey is a replication of Sweden Now 1972. The number of questions about interests have been increased while the questions about interest in receiving information have been removed. New questions deals with buying frequencies for a number of goods and how often one visits different shops and services.

Purpose:

Collect broad information about interests, purchasing habits and media choices

Subject area:

consumption and consumer behaviour, media, public relations (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Responsible department/unit:

IMU-Testologen AB

Creator/Principal investigator(s):

Testologen Ltd.

Identifiers:

SND-ID: SND 0083

Alternative title:

Sverige nu 1973-II

Description:

In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, buying intentions - and data on reading habits were collected in the same survey. At SND there are now surveys available from the Sweden Now series covering a 20-year period, 1972-1991.
A major part of the 1973 survey is a replication of Sweden Now 1972. The number of questions about interests have been increased while the questions about interest in receiving information have been removed. New questions deals with buying frequencies for a number of goods and how often one visits different shops and services.

Purpose:

Collect broad information about interests, purchasing habits and media choices

Language:

Swedish

Time period(s) investigated:

1973-02-23 — 1973-07-12

Instrument:

Geographic spread:

Geographic location: Sweden

Lowest geographic unit:

A-region

Highest geographic unit:

Country

Unit of analysis:

Population:

Individuals aged 15-67 years

Sampling procedure:

Probability: Simple random

Subject area:

consumption and consumer behaviour, media, public relations (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Publications

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Testologen Ltd. (1973) Orvesto 1973-II. Sollentuna: Testologen Ltd.

Swedish Social Science Data Service (1984) ORVESTO 1972-1979 - en marknadssociologisk databank vid Svensk samhällsvetenskaplig datatjänst. SSD report, 1. Göteborg: Swedish Social Science Data Service.

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Version 1.0:

1984-04-30 doi:10.5878/002757

Dataset 1

Sweden now 1973-II

Suggested citation:

Testologen Ltd.. IMU-Testologen AB (1984). <em>Sweden now 1973-II</em>. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/002757">https://doi.org/10.5878/002757</a>

Creator/Principal investigator(s):

Testologen Ltd.

Data format / data structure:

Numeric

Data collection:

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1973-02-23 — 1973-05-23

Data collector: Testologen Ltd.

Source of the data: Population group

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1973-03-23 — 1973-06-04

Data collector: Testologen Ltd.

Source of the data: Population group

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1973-04-18 — 1973-07-12

Data collector: Testologen Ltd.

Source of the data: Population group

Variables:

243

Number of individuals/objects:

4936

Version 1.0:

1984-04-30 doi:10.5878/002758

Dataset 2

Sweden now 1973 P-831

Suggested citation:

Testologen Ltd.. IMU-Testologen AB (1984). <em>Sweden now 1973 P-831</em>. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/002758">https://doi.org/10.5878/002758</a>

Creator/Principal investigator(s):

Testologen Ltd.

Description:

Subset of Sweden Now 1973-II, covering the period 1973-02-23 to 1973-05-23.

Data format / data structure:

Numeric

Data collection:

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1973-02-23 — 1973-05-23

Data collector: Testologen Ltd.

Source of the data: Population group

Variables:

243

Number of individuals/objects:

1753

Version 1.0:

1984-04-30 doi:10.5878/002759

Dataset 3

Sweden now 1973 P-832

Suggested citation:

Testologen Ltd.. IMU-Testologen AB (1984). <em>Sweden now 1973 P-832</em>. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/002759">https://doi.org/10.5878/002759</a>

Creator/Principal investigator(s):

Testologen Ltd.

Description:

Subset of ORVESTO 1973-II, covering the period 1973-03-23 to 1973-06-04.

Data format / data structure:

Numeric

Data collection:

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1973-03-23 — 1973-06-04

Data collector: Testologen Ltd.

Source of the data: Population group

Variables:

243

Number of individuals/objects:

1567

Version 1.0:

1984-04-30 doi:10.5878/002760

Dataset 4

Sweden now 1973 P-833

Suggested citation:

Testologen Ltd.. IMU-Testologen AB (1984). <em>Sweden now 1973 P-833</em>. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/002760">https://doi.org/10.5878/002760</a>

Creator/Principal investigator(s):

Testologen Ltd.

Description:

Subset of ORVESTO 1973-II, covering the period 1973-04-18 to 1973-07-12.

Data format / data structure:

Numeric

Data collection:

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1973-04-18 — 1973-07-12

Data collector: Testologen Ltd.

Source of the data: Population group

Variables:

243

Number of individuals/objects:

1616

Published: 1983-01-01
Last updated: 2019-02-06