Sweden now 1973-II

This study is part of the collection Sweden now

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Creator/Principal investigator(s)

Testologen Ltd.

Description

In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, buying intentions - and data on reading habits were collected in the same survey. At SND there are now surveys available from the Sweden Now series covering a 20-year period, 1972-1991.
A major part of the 1973 survey is a replication of Sweden Now 1972. The number of questions about interests have been increased while the questions about interest in receiving information have been removed. New questions deals with buying frequencies for a number of goods and how often one visits different shops and services.

Purpose:

Collect broad information about interests, purchasing habits and media choices

Subject area

Consumption and consumer behaviour, Media, Public relations (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Responsible department/unit

Creator/Principal investigator(s)

Testologen Ltd.

Identifiers

SND-ID: SND 0083

Alternative title

Sverige nu 1973-II

Description

In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, buying intentions - and data on reading habits were collected in the same survey. At SND there are now surveys available from the Sweden Now series covering a 20-year period, 1972-1991.
A major part of the 1973 survey is a replication of Sweden Now 1972. The number of questions about interests have been increased while the questions about interest in receiving information have been removed. New questions deals with buying frequencies for a number of goods and how often one visits different shops and services.

Purpose:

Collect broad information about interests, purchasing habits and media choices

Language

Swedish

Time period(s) investigated

1973-02-23 — 1973-07-12

Geographic spread

Geographic location: Sweden

Lowest geographic unit

A-region

Highest geographic unit

Country

Unit of analysis

Population

Individuals aged 15-67 years

Sampling procedure

Probability: Simple random
Sample selected from the Statistic Sweden population register over the total population (RTBS)

Data contains personal data

No

Subject area

Consumption and consumer behaviour, Media, Public relations (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

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Publications

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Testologen Ltd. (1973) Orvesto 1973-II. Sollentuna: Testologen Ltd.

Swedish Social Science Data Service (1984) ORVESTO 1972-1979 - en marknadssociologisk databank vid Svensk samhällsvetenskaplig datatjänst. SSD report, 1. Göteborg: Swedish Social Science Data Service.

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Version 1.0

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Dataset 1

Sweden now 1973-II

Citation

Testologen Ltd.. IMU-Testologen AB (1984). <em>Sweden now 1973-II</em>. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/002757">https://doi.org/10.5878/002757</a>

Creator/Principal investigator(s)

Testologen Ltd.

Data format / data structure

Numeric

Data collection

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1973-02-23 — 1973-05-23

Data collector: Testologen Ltd.

Instrument: Structured questionnaire

Source of the data: Population group

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1973-03-23 — 1973-06-04

Data collector: Testologen Ltd.

Source of the data: Population group

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1973-04-18 — 1973-07-12

Data collector: Testologen Ltd.

Source of the data: Population group

Variables

243

Number of individuals/objects

4936

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Dataset 2

Sweden now 1973 P-831

Citation

Testologen Ltd.. IMU-Testologen AB (1984). <em>Sweden now 1973 P-831</em>. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/002758">https://doi.org/10.5878/002758</a>

Creator/Principal investigator(s)

Testologen Ltd.

Description

Subset of Sweden Now 1973-II, covering the period 1973-02-23 to 1973-05-23.

Data format / data structure

Numeric

Data collection

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1973-02-23 — 1973-05-23

Data collector: Testologen Ltd.

Instrument: Structured questionnaire

Source of the data: Population group

Variables

243

Number of individuals/objects

1753

Version 1.0

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Dataset 3

Sweden now 1973 P-832

Citation

Testologen Ltd.. IMU-Testologen AB (1984). <em>Sweden now 1973 P-832</em>. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/002759">https://doi.org/10.5878/002759</a>

Creator/Principal investigator(s)

Testologen Ltd.

Description

Subset of ORVESTO 1973-II, covering the period 1973-03-23 to 1973-06-04.

Data format / data structure

Numeric

Data collection

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1973-03-23 — 1973-06-04

Data collector: Testologen Ltd.

Source of the data: Population group

Variables

243

Number of individuals/objects

1567

Version 1.0

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Dataset 4

Sweden now 1973 P-833

Citation

Testologen Ltd.. IMU-Testologen AB (1984). <em>Sweden now 1973 P-833</em>. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/002760">https://doi.org/10.5878/002760</a>

Creator/Principal investigator(s)

Testologen Ltd.

Description

Subset of ORVESTO 1973-II, covering the period 1973-04-18 to 1973-07-12.

Data format / data structure

Numeric

Data collection

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1973-04-18 — 1973-07-12

Data collector: Testologen Ltd.

Source of the data: Population group

Variables

243

Number of individuals/objects

1616

Published: 1983-01-01
Last updated: 2019-02-06