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Sweden now 1972-II

SND-ID: SND 0087

This study is part of the collection Sweden now

Overview
Data and documentation

Alternative title

Sverige nu 1972-II

Creator/Principal investigator(s)

Testologen Ltd.

Description

In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, buying intentions - and data on reading habits were collected in the same survey. At SND there are now surveys available from the Sweden Now series covering a 20-year period, 1972-1991.
The 1972 survey contains a number of questions about reading-habits. The respondents had to indicate how often they read a number of papers within the daily (big city), weekly and monthly press. Other questions dealt with the household´s possession of a number of capital goods and pets. The respondents were asked about their interests in different activities and about their interest in receiving information about a number of subjects. There is information about the respondent´s gender, marital status, age, income, occupation, education and housing, and also about the household´s size, age structure, and total income of household.

Purpose:

Collect broad information about interests, purchasing hab

Language

Swedish

Research principal, contributors, and funding

Research principal

IMU-Testologen AB

Protection and ethical review

Data contains personal data

Method and time period

Unit of analysis

Individual

Population

Individuals aged 15-67 years

Time Method

Longitudinal: Trend/Repeated cross-section

Sampling procedure

Probability: Simple random

Sample selected from the Statistic Sweden population register over the total population (RTBS)

Time period(s) investigated

1972-02-23 – 1972-06-21

Geographic coverage

Geographic spread

Geographic location: Sweden

Lowest geographic unit

A-region

Highest geographic unit

Country

Topic and keywords

Research area

Consumption and consumer behaviour, Media, Public relations (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Keywords

newspaper readership, periodicals readership, domestic appliances, consumer goods, interest (cognitive processes), frequency

Publications

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Swedish Social Science Data Service (1984) ORVESTO 1972-1979 - en marknadssociologisk databank vid Svensk samhällsvetenskaplig datatjänst. SSD report, 1. Göteborg: Swedish Social Science Data Service.

Testologen Ltd. (1972) Orvesto 1972-II. Sollentuna: Testologen Ltd.

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Dataset 1

Sweden now 1972-II

Associated documentation

Version 1.0

1984-04-30
https://doi.org/10.5878/002762

Citation