Sweden now 1972-II

This study is part of the collection Sweden now

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Creator/Principal investigator(s):

Testologen Ltd.

Description:

In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, buying intentions - and data on reading habits were collected in the same survey. At SND there are now surveys available from the Sweden Now series covering a 20-year period, 1972-1991.
The 1972 survey contains a number of questions about reading-habits. The respondents had to indicate how often they read a number of papers within the daily (big city), weekly and monthly press. Other questions dealt with the household´s possession of a number of capital goods and pets. The respondents were asked about their interests in different activities and about their interest in receiving information about a number of subjects. There is information about the respondent´s gender, marital status, age, income, occupation, education and housing, and also about the household´s size, age structure, and total income of household.

Purpose:

Collect broad information about interests, purchasing hab

... Show more..

Subject area:

consumption and consumer behaviour, media, public relations (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Responsible department/unit:

IMU-Testologen AB

Creator/Principal investigator(s):

Testologen Ltd.

Identifiers:

SND-ID: SND 0087

Alternative title:

Sverige nu 1972-II

Description:

In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, buying intentions - and data on reading habits were collected in the same survey. At SND there are now surveys available from the Sweden Now series covering a 20-year period, 1972-1991.
The 1972 survey contains a number of questions about reading-habits. The respondents had to indicate how often they read a number of papers within the daily (big city), weekly and monthly press. Other questions dealt with the household´s possession of a number of capital goods and pets. The respondents were asked about their interests in different activities and about their interest in receiving information about a number of subjects. There is information about the respondent´s gender, marital status, age, income, occupation, education and housing, and also about the household´s size, age structure, and total income of household.

Purpose:

Collect broad information about interests, purchasing hab

... Show more..

Language:

Swedish

Time period(s) investigated:

1972-02-23 — 1972-06-21

Instrument:

Geographic spread:

Geographic location: Sweden

Lowest geographic unit:

A-region

Highest geographic unit:

Country

Unit of analysis:

Population:

Individuals aged 15-67 years

Sampling procedure:

Probability: Simple random

Subject area:

consumption and consumer behaviour, media, public relations (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Publications

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Swedish Social Science Data Service (1984) ORVESTO 1972-1979 - en marknadssociologisk databank vid Svensk samhällsvetenskaplig datatjänst. SSD report, 1. Göteborg: Swedish Social Science Data Service.

Testologen Ltd. (1972) Orvesto 1972-II. Sollentuna: Testologen Ltd.

If you have published anything based on these data, please notify us with a reference to your publication(s).


If you are responsible for the catalogue entry, you can update the metadata/data description in DORIS.

Version 1.0:

1984-04-30 doi:10.5878/002762

Dataset 1

Sweden now 1972-II

Suggested citation:

Testologen Ltd.. IMU-Testologen AB (1984). <em>Sweden now 1972-II</em>. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/002762">https://doi.org/10.5878/002762</a>

Creator/Principal investigator(s):

Testologen Ltd.

Data format / data structure:

Numeric

Data collection:

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1972-02-23 — 1972-04-07

Data collector: Testologen Ltd.

Source of the data: Population group

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1972-03-22 — 1972-05-05

Data collector: Testologen Ltd.

Source of the data: Population group

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1972-05-10 — 1972-06-21

Data collector: Testologen Ltd.

Source of the data: Population group

Variables:

140

Number of individuals/objects:

6067

Version 1.0:

1984-04-30 doi:10.5878/002763

Dataset 2

Sweden Now 1972 P-811

Suggested citation:

Testologen Ltd.. IMU-Testologen AB (1984). <em>Sweden Now 1972 P-811</em>. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/002763">https://doi.org/10.5878/002763</a>

Creator/Principal investigator(s):

Testologen Ltd.

Description:

Subset of Sweden Now 1972-II, covering the period 1972-02-23 to 1972-04-07.

Data format / data structure:

Numeric

Data collection:

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1972-02-23 — 1972-04-07

Data collector: Testologen Ltd.

Source of the data: Population group

Variables:

140

Number of individuals/objects:

2008

Version 1.0:

1984-04-30 doi:10.5878/002764

Dataset 3

Sweden Now 1972 P-812

Suggested citation:

Testologen Ltd.. IMU-Testologen AB (1984). <em>Sweden Now 1972 P-812</em>. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/002764">https://doi.org/10.5878/002764</a>

Creator/Principal investigator(s):

Testologen Ltd.

Description:

Subset of Sweden Now 1972-II, covering the period 1972-03-23 to 1972-05-05.

Data format / data structure:

Numeric

Data collection:

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1972-03-22 — 1972-05-05

Data collector: Testologen Ltd.

Source of the data: Population group

Variables:

140

Number of individuals/objects:

1959

Version 1.0:

1984-04-30 doi:10.5878/002765

Dataset 4

Sweden Now 1972 P-813

Suggested citation:

Testologen Ltd.. IMU-Testologen AB (1984). <em>Sweden Now 1972 P-813</em>. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/002765">https://doi.org/10.5878/002765</a>

Creator/Principal investigator(s):

Testologen Ltd.

Description:

Subset of Sweden Now 1972-II, covering the period 1972-05-10 to 1972-06-21.

Data format / data structure:

Numeric

Data collection:

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1972-05-10 — 1972-06-21

Data collector: Testologen Ltd.

Source of the data: Population group

Variables:

140

Number of individuals/objects:

2100

Published: 1983-01-01
Last updated: 2019-02-06