Sweden now 1972-II
This study is part of the collection Sweden now
Order collection
Order data
Creator/Principal investigator(s):
Testologen Ltd.
Description:
In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, buying intentions - and data on reading habits were collected in the same survey. At SND there are now surveys available from the Sweden Now series covering a 20-year period, 1972-1991.
The 1972 survey contains a number of questions about reading-habits. The respondents had to indicate how often they read a number of papers within the daily (big city), weekly and monthly press. Other questions dealt with the household´s possession of a number of capital goods and pets. The respondents were asked about their interests in different activities and about their interest in receiving information about a number of subjects. There is information about the respondent´s gender, marital status, age, income, occupation, education and housing, and also about the household´s size, age structure, and total income of household.
Purpose:
Collect broad information about interests, purchasing hab
Subject area:
consumption and consumer behaviour, media, public relations
(CESSDA Topic Classification)
Social Sciences, Media Studies
(The Swedish standard of fields of research 2011)
Principal organisation:
Accessibility status:
Responsible department/unit:
IMU-Testologen AB
Creator/Principal investigator(s):
Testologen Ltd.
Identifiers:
SND-ID: SND 0087
Alternative title:
Sverige nu 1972-II
Description:
In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, buying intentions - and data on reading habits were collected in the same survey. At SND there are now surveys available from the Sweden Now series covering a 20-year period, 1972-1991.
The 1972 survey contains a number of questions about reading-habits. The respondents had to indicate how often they read a number of papers within the daily (big city), weekly and monthly press. Other questions dealt with the household´s possession of a number of capital goods and pets. The respondents were asked about their interests in different activities and about their interest in receiving information about a number of subjects. There is information about the respondent´s gender, marital status, age, income, occupation, education and housing, and also about the household´s size, age structure, and total income of household.
Purpose:
Collect broad information about interests, purchasing hab
Language:
Swedish
Time period(s) investigated:
1972-02-23 — 1972-06-21
Instrument:
Geographic spread:
Geographic location: Sweden
Lowest geographic unit:
A-region
Highest geographic unit:
Country
Unit of analysis:
Population:
Individuals aged 15-67 years
Time Method:
Sampling procedure:
Subject area:
consumption and consumer behaviour, media, public relations
(CESSDA Topic Classification)
Social Sciences, Media Studies
(The Swedish standard of fields of research 2011)
Is part of collection at SND:
Available documentation:
Publications
Swedish Social Science Data Service (1984) ORVESTO 1972-1979 - en marknadssociologisk databank vid Svensk samhällsvetenskaplig datatjänst. SSD report, 1. Göteborg: Swedish Social Science Data Service.
Testologen Ltd. (1972) Orvesto 1972-II. Sollentuna: Testologen Ltd.
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Version 1.0:
1984-04-30
doi:10.5878/002762
Dataset 1
Sweden now 1972-II
Suggested citation:
Creator/Principal investigator(s):
Testologen Ltd.
Data format / data structure:
Numeric
Data collection:
Mode of collection: Self-administered questionnaire: paper
Time period(s) for data collection: 1972-02-23 — 1972-04-07
Data collector: Testologen Ltd.
Source of the data: Population group
Mode of collection: Self-administered questionnaire: paper
Time period(s) for data collection: 1972-03-22 — 1972-05-05
Data collector: Testologen Ltd.
Source of the data: Population group
Mode of collection: Self-administered questionnaire: paper
Time period(s) for data collection: 1972-05-10 — 1972-06-21
Data collector: Testologen Ltd.
Source of the data: Population group
Variables:
140
Number of individuals/objects:
6067
Version 1.0:
1984-04-30
doi:10.5878/002763
Dataset 2
Sweden Now 1972 P-811
Suggested citation:
Creator/Principal investigator(s):
Testologen Ltd.
Description:
Data format / data structure:
Numeric
Data collection:
Mode of collection: Self-administered questionnaire: paper
Time period(s) for data collection: 1972-02-23 — 1972-04-07
Data collector: Testologen Ltd.
Source of the data: Population group
Variables:
140
Number of individuals/objects:
2008
Version 1.0:
1984-04-30
doi:10.5878/002764
Dataset 3
Sweden Now 1972 P-812
Suggested citation:
Creator/Principal investigator(s):
Testologen Ltd.
Description:
Data format / data structure:
Numeric
Data collection:
Mode of collection: Self-administered questionnaire: paper
Time period(s) for data collection: 1972-03-22 — 1972-05-05
Data collector: Testologen Ltd.
Source of the data: Population group
Variables:
140
Number of individuals/objects:
1959
Version 1.0:
1984-04-30
doi:10.5878/002765
Dataset 4
Sweden Now 1972 P-813
Suggested citation:
Creator/Principal investigator(s):
Testologen Ltd.
Description:
Data format / data structure:
Numeric
Data collection:
Mode of collection: Self-administered questionnaire: paper
Time period(s) for data collection: 1972-05-10 — 1972-06-21
Data collector: Testologen Ltd.
Source of the data: Population group
Variables:
140
Number of individuals/objects:
2100