Sweden now 1972-II

This study is part of the collection Sweden now

Order collection
Order data

Creator/Principal investigator(s)

Testologen Ltd.

Description

In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, buying intentions - and data on reading habits were collected in the same survey. At SND there are now surveys available from the Sweden Now series covering a 20-year period, 1972-1991.
The 1972 survey contains a number of questions about reading-habits. The respondents had to indicate how often they read a number of papers within the daily (big city), weekly and monthly press. Other questions dealt with the household´s possession of a number of capital goods and pets. The respondents were asked about their interests in different activities and about their interest in receiving information about a number of subjects. There is information about the respondent´s gender, marital status, age, income, occupation, education and housing, and also about the household´s size, age structure, and total income of household.

Purpose:

Collect broad information about interests, purchasing hab

... Show more..

Subject area

Consumption and consumer behaviour, Media, Public relations (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Responsible department/unit

Creator/Principal investigator(s)

Testologen Ltd.

Identifiers

SND-ID: SND 0087

Alternative title

Sverige nu 1972-II

Description

In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, buying intentions - and data on reading habits were collected in the same survey. At SND there are now surveys available from the Sweden Now series covering a 20-year period, 1972-1991.
The 1972 survey contains a number of questions about reading-habits. The respondents had to indicate how often they read a number of papers within the daily (big city), weekly and monthly press. Other questions dealt with the household´s possession of a number of capital goods and pets. The respondents were asked about their interests in different activities and about their interest in receiving information about a number of subjects. There is information about the respondent´s gender, marital status, age, income, occupation, education and housing, and also about the household´s size, age structure, and total income of household.

Purpose:

Collect broad information about interests, purchasing hab

... Show more..

Language

Swedish

Time period(s) investigated

1972-02-23 — 1972-06-21

Geographic spread

Geographic location: Sweden

Lowest geographic unit

A-region

Highest geographic unit

Country

Unit of analysis

Population

Individuals aged 15-67 years

Sampling procedure

Probability: Simple random
Sample selected from the Statistic Sweden population register over the total population (RTBS)

Data contains personal data

No

Subject area

Consumption and consumer behaviour, Media, Public relations (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

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Publications

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Swedish Social Science Data Service (1984) ORVESTO 1972-1979 - en marknadssociologisk databank vid Svensk samhällsvetenskaplig datatjänst. SSD report, 1. Göteborg: Swedish Social Science Data Service.

Testologen Ltd. (1972) Orvesto 1972-II. Sollentuna: Testologen Ltd.

If you have published anything based on these data, please notify us with a reference to your publication(s). If you are responsible for the catalogue entry, you can update the metadata/data description in DORIS.

Version 1.0

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Dataset 1

Sweden now 1972-II

Citation

Testologen Ltd.. IMU-Testologen AB (1984). <em>Sweden now 1972-II</em>. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/002762">https://doi.org/10.5878/002762</a>

Creator/Principal investigator(s)

Testologen Ltd.

Data format / data structure

Numeric

Data collection

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1972-02-23 — 1972-04-07

Data collector: Testologen Ltd.

Instrument: Structured questionnaire

Source of the data: Population group

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1972-03-22 — 1972-05-05

Data collector: Testologen Ltd.

Instrument: Structured questionnaire

Source of the data: Population group

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1972-05-10 — 1972-06-21

Data collector: Testologen Ltd.

Instrument: Structured questionnaire

Source of the data: Population group

Variables

140

Number of individuals/objects

6067

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Dataset 2

Sweden Now 1972 P-811

Citation

Testologen Ltd.. IMU-Testologen AB (1984). <em>Sweden Now 1972 P-811</em>. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/002763">https://doi.org/10.5878/002763</a>

Creator/Principal investigator(s)

Testologen Ltd.

Description

Subset of Sweden Now 1972-II, covering the period 1972-02-23 to 1972-04-07.

Data format / data structure

Numeric

Data collection

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1972-02-23 — 1972-04-07

Data collector: Testologen Ltd.

Instrument: Structured questionnaire

Source of the data: Population group

Variables

140

Number of individuals/objects

2008

Version 1.0

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Dataset 3

Sweden Now 1972 P-812

Citation

Testologen Ltd.. IMU-Testologen AB (1984). <em>Sweden Now 1972 P-812</em>. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/002764">https://doi.org/10.5878/002764</a>

Creator/Principal investigator(s)

Testologen Ltd.

Description

Subset of Sweden Now 1972-II, covering the period 1972-03-23 to 1972-05-05.

Data format / data structure

Numeric

Data collection

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1972-03-22 — 1972-05-05

Data collector: Testologen Ltd.

Instrument: Structured questionnaire

Source of the data: Population group

Variables

140

Number of individuals/objects

1959

Version 1.0

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Dataset 4

Sweden Now 1972 P-813

Citation

Testologen Ltd.. IMU-Testologen AB (1984). <em>Sweden Now 1972 P-813</em>. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/002765">https://doi.org/10.5878/002765</a>

Creator/Principal investigator(s)

Testologen Ltd.

Description

Subset of Sweden Now 1972-II, covering the period 1972-05-10 to 1972-06-21.

Data format / data structure

Numeric

Data collection

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1972-05-10 — 1972-06-21

Data collector: Testologen Ltd.

Instrument: Structured questionnaire

Source of the data: Population group

Variables

140

Number of individuals/objects

2100

Published: 1983-01-01
Last updated: 2019-02-06