Alternative title
Sverige nu 1972-II
Creator/Principal investigator(s)
Testologen Ltd.
Description
In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, buying intentions - and data on reading habits were collected in the same survey. At SND there are now surveys available from the Sweden Now series covering a 20-year period, 1972-1991.
The 1972 survey contains a number of questions about reading-habits. The respondents had to indicate how often they read a number of papers within the daily (big city), weekly and monthly press. Other questions dealt with the household´s possession of a number of capital goods and pets. The respondents were asked about their interests in different activities and about their interest in receiving information about a number of subjects. There is information about the respondent´s gender, marital status, age, income, occupation, education and housing, and also about the household´s size, age structure, and total income of household.
Purpose:
Collect broad information about interests, purchasing hab
Language
Swedish
Research principal
Responsible department/unit
IMU-Testologen ABData contains personal data
No
Unit of analysis
Population
Individuals aged 15-67 years
Time Method
Sampling procedure
Time period(s) investigated
1972-02-23–1972-06-21
Geographic spread
Geographic location: Sweden
Lowest geographic unit
A-region
Highest geographic unit
Country
Subject area
Consumption and consumer behaviour, Media, Public relations
(CESSDA Topic Classification)
Social Sciences, Media Studies
(The Swedish standard of fields of research 2011)
Swedish Social Science Data Service (1984) ORVESTO 1972-1979 - en marknadssociologisk databank vid Svensk samhällsvetenskaplig datatjänst. SSD report, 1. Göteborg: Swedish Social Science Data Service.
Testologen Ltd. (1972) Orvesto 1972-II. Sollentuna: Testologen Ltd.
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Associated documentation
Version 1.0
https://doi.org/10.5878/002762
Citation
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Data format / data structure
Numeric
Creator/Principal investigator(s)
Testologen Ltd.
Variables
140
Number of individuals/objects
6067
Associated documentation
Description
Subset of Sweden Now 1972-II, covering the period 1972-02-23 to 1972-04-07.Version 1.0
https://doi.org/10.5878/002763
Citation
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Data format / data structure
Numeric
Creator/Principal investigator(s)
Testologen Ltd.
Variables
140
Number of individuals/objects
2008
Associated documentation
Description
Subset of Sweden Now 1972-II, covering the period 1972-03-23 to 1972-05-05.Version 1.0
https://doi.org/10.5878/002764
Citation
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Data format / data structure
Numeric
Creator/Principal investigator(s)
Testologen Ltd.
Variables
140
Number of individuals/objects
1959
Associated documentation
Description
Subset of Sweden Now 1972-II, covering the period 1972-05-10 to 1972-06-21.Version 1.0
https://doi.org/10.5878/002765
Citation
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Data format / data structure
Numeric
Creator/Principal investigator(s)
Testologen Ltd.
Variables
140
Number of individuals/objects
2100