Advertising and changes in society 1950-1975

Order data

Overview Description Data

Creator/Principal investigator(s)

Gunnar Andrén - Stockholm University, Centrum för masskommunikationsforskning

Kjell Nowak - Stockholm University, Centrum för masskommunikationsforskning

Description

This study is part of a research program about cultural indicators in Sweden, 'Kulturindikatorer: Svensk symbolmiljö 1945-1975'. Primarily the study is about the imagination of advertisements, but the study also deals with the interplay between the content of the advertisement and other parts of the world of ideas in society, and between the content of advertisement and the material development. The content analyse is divided into three parts; the description of people in advertisements (sex, age, occupation, relations, etc.); environments occurring in the advertisements; statements about the product, and rhetoric used to influence buying the product.

Subject area

Public relations, Gender and gender roles (CESSDA Topic Classification)
Social Sciences (The Swedish standard of fields of research 2011)

Keywords

gender roles, culture, women's role, mass media exposure, consumption, press advertising

Principal organisation

Stockholm University

Accessibility status

Access to data through SND
Access to data is restricted

Responsible department/unit

Stockholm University, Centrum för masskommunikationsforskning

Creator/Principal investigator(s)

Gunnar Andrén - Stockholm University, Centrum för masskommunikationsforskning

Kjell Nowak - Stockholm University, Centrum för masskommunikationsforskning

Identifiers

SND-ID: SND 0090

Alternative title

Ideologi och retorik i populärpressannonser 1950-1975

Description

Language

Swedish

Time period(s) investigated

1950-01-01 — 1975-12-31

Geographic spread

Geographic location: Sweden

Unit of analysis

Media unit: Text

Population

Commercial advertisement covering at least 1/3 of a page in papers classified as popular for the years 1950-1975.

Time Method

Cross-section

Funding

Bank of Sweden Tercentenary Foundation

Subject area

Public relations, Gender and gender roles (CESSDA Topic Classification)
Social Sciences (The Swedish standard of fields of research 2011)

Keywords

gender roles, culture, women's role, mass media exposure, consumption, press advertising

Associated documentation

0090.html

Download metadata

Publications

Nowak, K., & Andren, G. (1981) Reklam och samhällsförändring 1950-1975. Variation och konstans i svenska populärpressannonser 1950-1975. Kulturindikatorer Svensk symbolmiljö 1945-1975. Report no 3. Lund: Studentlitteratur. ISBN: 91-44-19551-6.
Libris
ISBN: 91-44-19551-6

If you have published anything based on these data, please notify us with a reference to your publication(s).

If you are responsible for the catalogue entry, you can update the metadata/data description in DORIS.

Version 1.0

1996-11-22
https://doi.org/10.5878/002320