Creator/Principal investigator(s)
Gunnar Andrén - Stockholm University, Centrum för masskommunikationsforskning
Kjell Nowak - Stockholm University, Centrum för masskommunikationsforskning
Description
Subject area
Public relations, Gender and gender roles
(CESSDA Topic Classification)
Social Sciences
(The Swedish standard of fields of research 2011)
Principal organisation
Accessibility status
Responsible department/unit
Stockholm University, Centrum för masskommunikationsforskning
Creator/Principal investigator(s)
Gunnar Andrén - Stockholm University, Centrum för masskommunikationsforskning
Kjell Nowak - Stockholm University, Centrum för masskommunikationsforskning
Identifiers
SND-ID: SND 0090
Alternative title
Ideologi och retorik i populärpressannonser 1950-1975
Description
Language
Swedish
Time period(s) investigated
1950-01-01 — 1975-12-31
Geographic spread
Geographic location: Sweden
Unit of analysis
Population
Commercial advertisement covering at least 1/3 of a page in papers classified as popular for the years 1950-1975.
Time Method
Funding
Bank of Sweden Tercentenary Foundation
Subject area
Public relations, Gender and gender roles
(CESSDA Topic Classification)
Social Sciences
(The Swedish standard of fields of research 2011)
Nowak, K., & Andren, G. (1981) Reklam och samhällsförändring 1950-1975. Variation och konstans i svenska populärpressannonser 1950-1975. Kulturindikatorer Svensk symbolmiljö 1945-1975. Report no 3. Lund: Studentlitteratur. ISBN: 91-44-19551-6.
Libris
ISBN:
91-44-19551-6
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Version 1.0
1996-11-22
https://doi.org/10.5878/002320
Suggested citation
Creator/Principal investigator(s)
Gunnar Andrén - Stockholm University, Centrum för masskommunikationsforskning
Kjell Nowak - Stockholm University, Centrum för masskommunikationsforskning
Data format / data structure
Numeric
Data collection
Mode of collection: Compilation/Synthesis
Time period(s) for data collection: 1976-01-01 — 1976-01-01
Data collector: Stockholm University, Centrum för masskommunikationsforskning
Source of the data: Communications: Public
Variables
152
Number of individuals/objects
2312