Alternative title
Ideologi och retorik i populärpressannonser 1950-1975
Creator/Principal investigator(s)
Gunnar Andrén - Stockholm University, Centrum för masskommunikationsforskning
Kjell Nowak - Stockholm University, Centrum för masskommunikationsforskning
Description
Language
Swedish
Research principal
Responsible department/unit
Centrum för masskommunikationsforskning
Data contains personal data
No
Unit of analysis
Population
Commercial advertisement covering at least 1/3 of a page in papers classified as popular for the years 1950-1975.
Time Method
Time period(s) investigated
1950-01-01 – 1975-12-31
Geographic spread
Geographic location: Sweden
Research area
Public relations, Gender and gender roles
(CESSDA Topic Classification)
Social Sciences
(The Swedish standard of fields of research 2011)
Nowak, K., & Andren, G. (1981) Reklam och samhällsförändring 1950-1975. Variation och konstans i svenska populärpressannonser 1950-1975. Kulturindikatorer Svensk symbolmiljö 1945-1975. Report no 3. Lund: Studentlitteratur. ISBN: 91-44-19551-6.
Libris
ISBN:
91-44-19551-6
If you have published anything based on these data, please notify us with a reference to your publication(s). If you are responsible for the catalogue entry, you can update the metadata/data description in DORIS.
Associated documentation
Version 1.0
https://doi.org/10.5878/002320
Citation
Download citation
Data format / data structure
Numeric
Creator/Principal investigator(s)
Gunnar Andrén - Stockholm University, Centrum för masskommunikationsforskning
Kjell Nowak - Stockholm University, Centrum för masskommunikationsforskning
Variables
152
Number of individuals/objects
2312