Advertising and changes in society 1950-1975

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Creator/Principal investigator(s):

Gunnar Andrén - Stockholm University, Centrum för masskommunikationsforskning

Kjell Nowak - Stockholm University, Centrum för masskommunikationsforskning

Description:

This study is part of a research program about cultural indicators in Sweden, 'Kulturindikatorer: Svensk symbolmiljö 1945-1975'. Primarily the study is about the imagination of advertisements, but the study also deals with the interplay between the content of the advertisement and other parts of the world of ideas in society, and between the content of advertisement and the material development. The content analyse is divided into three parts; the description of people in advertisements (sex, age, occupation, relations, etc.); environments occurring in the advertisements; statements about the product, and rhetoric used to influence buying the product.

Subject area:

public relations, gender and gender roles (CESSDA Topic Classification)
Social Sciences (The Swedish standard of fields of research 2011)

Keywords:

gender roles, culture, women's role, mass media exposure, consumption, press advertising

Principal organisation:

Stockholm University

Accessibility status:

Access to data through SND
Access to data is restricted

Responsible department/unit:

Stockholm University, Centrum för masskommunikationsforskning

Creator/Principal investigator(s):

Gunnar Andrén - Stockholm University, Centrum för masskommunikationsforskning

Kjell Nowak - Stockholm University, Centrum för masskommunikationsforskning

Identifiers:

SND-ID: SND 0090

Alternative title:

Ideologi och retorik i populärpressannonser 1950-1975

Description:

Language:

Swedish

Time period(s) investigated:

1950-01-01 — 1975-12-31

Geographic spread:

Geographic location: Sweden

Unit of analysis:

Media unit: Text

Population:

Commercial advertisement covering at least 1/3 of a page in papers classified as popular for the years 1950-1975.

Time Method:

Cross-section

Funding:

Bank of Sweden Tercentenary Foundation

Subject area:

public relations, gender and gender roles (CESSDA Topic Classification)
Social Sciences (The Swedish standard of fields of research 2011)

Keywords:

gender roles, culture, women's role, mass media exposure, consumption, press advertising

Available documentation:

0090.html

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Publications

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Nowak, K., & Andren, G. (1981) Reklam och samhällsförändring 1950-1975. Variation och konstans i svenska populärpressannonser 1950-1975. Kulturindikatorer Svensk symbolmiljö 1945-1975. Report no 3. Lund: Studentlitteratur. ISBN: 91-44-19551-6.
Libris
ISBN: 91-44-19551-6

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Version 1.0:

1996-11-22 doi:10.5878/002320