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Advertising and changes in society 1950-1975

SND-ID: SND 0090

Alternative title

Ideologi och retorik i populärpressannonser 1950-1975

Creator/Principal investigator(s)

Gunnar Andrén - Stockholm University, Centrum för masskommunikationsforskning

Kjell Nowak - Stockholm University, Centrum för masskommunikationsforskning

Description

This study is part of a research program about cultural indicators in Sweden, 'Kulturindikatorer: Svensk symbolmiljö 1945-1975'. Primarily the study is about the imagination of advertisements, but the study also deals with the interplay between the content of the advertisement and other parts of the world of ideas in society, and between the content of advertisement and the material development. The content analyse is divided into three parts; the description of people in advertisements (sex, age, occupation, relations, etc.); environments occurring in the advertisements; statements about the product, and rhetoric used to influence buying the product.

Language

Swedish

Research principal, contributors, and funding

Research principal

Stockholm University

Responsible department/unit

Centrum för masskommunikationsforskning

Funding

  • Funding agency: Bank of Sweden Tercentenary Foundation
Protection and ethical review

Data contains personal data

No

Method and time period

Unit of analysis

Population

Commercial advertisement covering at least 1/3 of a page in papers classified as popular for the years 1950-1975.

Time Method

Time period(s) investigated

1950-01-01 – 1975-12-31

Geographic coverage

Geographic spread

Geographic location: Sweden

Topic and keywords

Research area

Public relations, Gender and gender roles (CESSDA Topic Classification)
Social Sciences (The Swedish standard of fields of research 2011)

Keywords

culture, women's role, mass media exposure, consumption, press advertising, gender role

Publications

Nowak, K., & Andren, G. (1981) Reklam och samhällsförändring 1950-1975. Variation och konstans i svenska populärpressannonser 1950-1975. Kulturindikatorer Svensk symbolmiljö 1945-1975. Report no 3. Lund: Studentlitteratur. ISBN: 91-44-19551-6.
Libris
ISBN: 91-44-19551-6

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Dataset
Advertising and changes in society 1950-1975

Associated documentation

Version 1.0

Citation

Gunnar Andrén, Kjell Nowak. Stockholm University (1996). Advertising and changes in society 1950-1975. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/002320

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Data format / data structure

Numeric

Creator/Principal investigator(s)

Gunnar Andrén - Stockholm University, Centrum för masskommunikationsforskning

Kjell Nowak - Stockholm University, Centrum för masskommunikationsforskning

Data collection

  • Mode of collection: Compilation/Synthesis
  • Time period(s) for data collection: 1976-01-01–1976-01-01
  • Data collector: Stockholm University, Centrum för masskommunikationsforskning
  • Source of the data: Communications: Public

Variables

152

Number of individuals/objects

2312

Published: 1982-01-01
Last updated: 2019-02-06