Advertising and changes in society 1950-1975

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Creator/Principal investigator(s)

Gunnar Andrén - Stockholm University, Centrum för masskommunikationsforskning

Kjell Nowak - Stockholm University, Centrum för masskommunikationsforskning

Description

This study is part of a research program about cultural indicators in Sweden, 'Kulturindikatorer: Svensk symbolmiljö 1945-1975'. Primarily the study is about the imagination of advertisements, but the study also deals with the interplay between the content of the advertisement and other parts of the world of ideas in society, and between the content of advertisement and the material development. The content analyse is divided into three parts; the description of people in advertisements (sex, age, occupation, relations, etc.); environments occurring in the advertisements; statements about the product, and rhetoric used to influence buying the product.

Subject area

Public relations, Gender and gender roles (CESSDA Topic Classification)
Social Sciences (The Swedish standard of fields of research 2011)

Creator/Principal investigator(s)

Gunnar Andrén - Stockholm University, Centrum för masskommunikationsforskning

Kjell Nowak - Stockholm University, Centrum för masskommunikationsforskning

Identifiers

SND-ID: SND 0090

Alternative title

Ideologi och retorik i populärpressannonser 1950-1975

Description

This study is part of a research program about cultural indicators in Sweden, 'Kulturindikatorer: Svensk symbolmiljö 1945-1975'. Primarily the study is about the imagination of advertisements, but the study also deals with the interplay between the content of the advertisement and other parts of the world of ideas in society, and between the content of advertisement and the material development. The content analyse is divided into three parts; the description of people in advertisements (sex, age, occupation, relations, etc.); environments occurring in the advertisements; statements about the product, and rhetoric used to influence buying the product.

Language

Swedish

Time period(s) investigated

1950-01-01 — 1975-12-31

Geographic spread

Geographic location: Sweden

Unit of analysis

Population

Commercial advertisement covering at least 1/3 of a page in papers classified as popular for the years 1950-1975.

Time Method

Data contains personal data

No

Funding

Funding agency: Bank of Sweden Tercentenary Foundation

Subject area

Public relations, Gender and gender roles (CESSDA Topic Classification)
Social Sciences (The Swedish standard of fields of research 2011)

Associated documentation

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Publications

Nowak, K., & Andren, G. (1981) Reklam och samhällsförändring 1950-1975. Variation och konstans i svenska populärpressannonser 1950-1975. Kulturindikatorer Svensk symbolmiljö 1945-1975. Report no 3. Lund: Studentlitteratur. ISBN: 91-44-19551-6.
Libris
ISBN: 91-44-19551-6

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Version 1.0

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Advertising and changes in society 1950-1975

Citation

Gunnar Andrén, Kjell Nowak. Stockholm University, Centrum för masskommunikationsforskning (1996). <em>Advertising and changes in society 1950-1975</em>. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/002320">https://doi.org/10.5878/002320</a>

Creator/Principal investigator(s)

Gunnar Andrén - Stockholm University, Centrum för masskommunikationsforskning

Kjell Nowak - Stockholm University, Centrum för masskommunikationsforskning

Data format / data structure

Numeric

Data collection

Mode of collection: Compilation/Synthesis

Time period(s) for data collection: 1976-01-01 — 1976-01-01

Data collector: Stockholm University, Centrum för masskommunikationsforskning

Source of the data: Communications: Public

Variables

152

Number of individuals/objects

2312

Published: 1982-01-01
Last updated: 2019-02-06