Advertising and changes in society 1950-1975

Creator/Principal investigator(s):

Gunnar Andrén - Stockholm University, Centrum för masskommunikationsforskning

Kjell Nowak - Stockholm University, Centrum för masskommunikationsforskning

Description:

This study is part of a research program about cultural indicators in Sweden, 'Kulturindikatorer: Svensk symbolmiljö 1945-1975'. Primarily the study is about the imagination of advertisements, but the study also deals with the interplay between the content of the advertisement and other parts of the world of ideas in society, and between the content of advertisement and the material development. The content analyse is divided into three parts; the description of people in advertisements (sex, age, occupation, relations, etc.); environments occurring in the advertisements; statements about the product, and rhetoric used to influence buying the product.

Subject area:

gender and gender roles, public relations (CESSDA Topic Classification)
Social Sciences (The Swedish standard of fields of research 2011)

Keywords:

gender roles, culture, women's role, mass media exposure, consumption, press advertising

Principal organisation:

Stockholm University

Accessibility status:

Access to data through SND
Access to data is restricted

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Responsible department/unit:

Creator/Principal investigator(s):

Gunnar Andrén - Stockholm University, Centrum för masskommunikationsforskning

Kjell Nowak - Stockholm University, Centrum för masskommunikationsforskning

Identifiers:

SND-ID: SND 0090

Alternative title:

Ideologi och retorik i populärpressannonser 1950-1975

Description:

This study is part of a research program about cultural indicators in Sweden, 'Kulturindikatorer: Svensk symbolmiljö 1945-1975'. Primarily the study is about the imagination of advertisements, but the study also deals with the interplay between the content of the advertisement and other parts of the world of ideas in society, and between the content of advertisement and the material development. The content analyse is divided into three parts; the description of people in advertisements (sex, age, occupation, relations, etc.); environments occurring in the advertisements; statements about the product, and rhetoric used to influence buying the product.

Language:

Swedish

Time period(s) investigated:

1950-01-01 — 1975-12-31

Geographic spread:

Geographic location: Sweden

Unit of analysis:

Population:

Commercial advertisement covering at least 1/3 of a page in papers classified as popular for the years 1950-1975.

Time Method:

Funding:

Bank of Sweden Tercentenary Foundation

Subject area:

gender and gender roles, public relations (CESSDA Topic Classification)
Social Sciences (The Swedish standard of fields of research 2011)

Keywords:

gender roles, culture, women's role, mass media exposure, consumption, press advertising

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Publications

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Nowak, K., & Andren, G. (1981) Reklam och samhällsförändring 1950-1975. Variation och konstans i svenska populärpressannonser 1950-1975. Kulturindikatorer Svensk symbolmiljö 1945-1975. Report no 3. Lund: Studentlitteratur. ISBN: 91-44-19551-6.
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Version 1.0:

1996-11-22 doi:10.5878/002320

Available documentation:

Codebook (Swedish)

Advertising and changes in society 1950-1975

Citation:

Gunnar Andrén, Kjell Nowak. Stockholm University, Centrum för masskommunikationsforskning (1996). Advertising and changes in society 1950-1975. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/002320

Data format / data structure:

Numeric

Data collection:

Mode of collection: Compilation/Synthesis

Time period(s) for data collection: 1976-01-01 — 1976-01-01

Data collector: Stockholm University, Centrum för masskommunikationsforskning

Source of the data: Communications: Public

Variables:

152

Number of individuals/objects:

2312