Study of reading habits 1989 - Jönköping

This study is part of the collection Local study of reading habits

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Creator/Principal investigator(s)

Lennart Weibull - University of Gothenburg, Department of Journalism Media and Communication

Description

This survey forms part of the research program ´Dagspresskollegiet´. The target group of this survey was the inhabitants of Jönköping. Most of the questions are replications of questions asked in previous readership studies, i.e. questions concerning reading habits, subscriptions of papers, reading interests, and background variables such as gender, age, education and party preference. The respondent also had to compare the two local papers Jönköpings Posten and Smålands Folkblad with regard to a number of qualities. A battery of questions dealt with the local paper Smålands Folkblad specifically.

Subject area

Media, Political behaviour and attitudes, Leisure, tourism and sport (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

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Responsible department/unit

University of Gothenburg, Department of Journalism Media and Communication

Creator/Principal investigator(s)

Lennart Weibull - University of Gothenburg, Department of Journalism Media and Communication

Identifiers

SND-ID: SND 0104

Description

This survey forms part of the research program ´Dagspresskollegiet´. The target group of this survey was the inhabitants of Jönköping. Most of the questions are replications of questions asked in previous readership studies, i.e. questions concerning reading habits, subscriptions of papers, reading interests, and background variables such as gender, age, education and party preference. The respondent also had to compare the two local papers Jönköpings Posten and Smålands Folkblad with regard to a number of qualities. A battery of questions dealt with the local paper Smålands Folkblad specifically.

Language

Swedish

Time period(s) investigated

1989-04-07 — 1989-05-07

Geographic spread

Geographic location: Jönköping Municipality

Unit of analysis

Population

Individuals aged 15-75 years and residing in Jönköping municipality

Sampling procedure

Probability: Simple random

Subject area

Media, Political behaviour and attitudes, Leisure, tourism and sport (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Publications

Kratz, C. (1990) Tidningsläsning i Jönköping. En presentation av en läsarundersökning. Arbetsrapport nr 5. Göteborg: Department of Journalism and Mass Communication.
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Version 1.0

Study of reading habits 1989 - Jönköping

Suggested citation

Lennart Weibull. University of Gothenburg, Department of Journalism Media and Communication (1998). <em>Study of reading habits 1989 - Jönköping</em>. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/002366">https://doi.org/10.5878/002366</a>

Creator/Principal investigator(s)

Lennart Weibull - University of Gothenburg, Department of Journalism Media and Communication

Data format / data structure

Numeric

Data collection

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1989-04-07 — 1989-05-07

Data collector: Långedrags Informationskonsult

Source of the data: Population group

Variables

411

Number of individuals/objects

634

Published: 1991-01-01
Last updated: 2019-02-06