Study of reading habits 1989 - Jönköping

This study is part of the collection Local study of reading habits

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Overview Description Data

Creator/Principal investigator(s)

Lennart Weibull - University of Gothenburg, Department of Journalism Media and Communication

Description

This survey forms part of the research program ´Dagspresskollegiet´. The target group of this survey was the inhabitants of Jönköping. Most of the questions are replications of questions asked in previous readership studies, i.e. questions concerning reading habits, subscriptions of papers, reading interests, and background variables such as gender, age, education and party preference. The respondent also had to compare the two local papers Jönköpings Posten and Smålands Folkblad with regard to a number of qualities. A battery of questions dealt with the local paper Smålands Folkblad specifically.

Subject area

Media, Political behaviour and attitudes, Leisure, tourism and sport (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Keywords

internal politics

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Principal organisation

University of Gothenburg

Accessibility status

Access to data through SND
Access to data is restricted

Responsible department/unit

University of Gothenburg, Department of Journalism Media and Communication

Creator/Principal investigator(s)

Lennart Weibull - University of Gothenburg, Department of Journalism Media and Communication

Identifiers

SND-ID: SND 0104

Description

Language

Swedish

Time period(s) investigated

1989-04-07 — 1989-05-07

Geographic spread

Geographic location: Jönköping Municipality

Unit of analysis

Individual

Population

Individuals aged 15-75 years and residing in Jönköping municipality

Time Method

Longitudinal: Trend/Repeated cross-section

Sampling procedure

Probability: Simple random

Subject area

Media, Political behaviour and attitudes, Leisure, tourism and sport (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Keywords

internal politics

Is part of collection at SND

Local study of reading habits

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Associated documentation

0104q.pdf

0104.html

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Publications

Kratz, C. (1990) Tidningsläsning i Jönköping. En presentation av en läsarundersökning. Arbetsrapport nr 5. Göteborg: Department of Journalism and Mass Communication.
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Version 1.0

1998-12-09
https://doi.org/10.5878/002366