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Study of reading habits 1989 - Jönköping

SND-ID: SND 0104

This study is part of the collection Local study of reading habits

Creator/Principal investigator(s)

Lennart Weibull - University of Gothenburg, Department of Journalism Media and Communication

Description

This survey forms part of the research program ´Dagspresskollegiet´. The target group of this survey was the inhabitants of Jönköping. Most of the questions are replications of questions asked in previous readership studies, i.e. questions concerning reading habits, subscriptions of papers, reading interests, and background variables such as gender, age, education and party preference. The respondent also had to compare the two local papers Jönköpings Posten and Smålands Folkblad with regard to a number of qualities. A battery of questions dealt with the local paper Smålands Folkblad specifically.

Language

Swedish

Research principal, contributors, and funding

Research principal

University of Gothenburg

Responsible department/unit

Department of Journalism Media and Communication

Protection and ethical review

Data contains personal data

No

Method and time period

Unit of analysis

Population

Individuals aged 15-75 years and residing in Jönköping municipality

Time Method

Sampling procedure

Probability: Simple random

Time period(s) investigated

1989-04-07 – 1989-05-07

Geographic coverage

Geographic spread

Geographic location: Jönköping Municipality

Topic and keywords

Research area

Media, Political behaviour and attitudes, Leisure, tourism and sport (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Keywords

internal politics

Publications

Kratz, C. (1990) Tidningsläsning i Jönköping. En presentation av en läsarundersökning. Arbetsrapport nr 5. Göteborg: Department of Journalism and Mass Communication.
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Dataset
Study of reading habits 1989 - Jönköping

Associated documentation

Version 1.0

Citation

Lennart Weibull. University of Gothenburg (1998). Study of reading habits 1989 - Jönköping. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/002366

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Data format / data structure

Numeric

Creator/Principal investigator(s)

Lennart Weibull - University of Gothenburg, Department of Journalism Media and Communication

Data collection

  • Mode of collection: Self-administered questionnaire: paper
  • Time period(s) for data collection: 1989-04-07–1989-05-07
  • Data collector: Långedrags Informationskonsult
  • Source of the data: Population group

Variables

411

Number of individuals/objects

634

Is part of collection at SND

Local study of reading habits

Published: 1991-01-01
Last updated: 2019-02-06