Media Barometer 1979

This study is part of the collection Media barometer

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Creator/Principal investigator(s):

Radio Sweden

Description:

The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The purpose is to explore how the Swedish population is using different media during an average day. In 1979 the respondents were asked if they had been doing any of the following the day before: watching video, listening to record player or tape recorder. If so, they were asked for how long period. They were also asked if the had been reading any of the following the day before: morning paper, evening paper, weekly magazine or any other magazine, or book. If so, they were asked how many and for how long period. Background variables includes information on age, gender, education, occupation, and household composition.

Purpose:

Describe the trends and changes in people's use of mass media.

Subject area:

media (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Keywords:

newspaper readership, periodicals readership, listening to music, reading habits, book use, reading, household composition

Principal organisation:

Radio Sweden

Accessibility status:

Access to data through SND
Access to data is restricted

Responsible department/unit:

Radio Sweden

Creator/Principal investigator(s):

Radio Sweden

Identifiers:

SND-ID: SND 0118

Description:

The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The purpose is to explore how the Swedish population is using different media during an average day. In 1979 the respondents were asked if they had been doing any of the following the day before: watching video, listening to record player or tape recorder. If so, they were asked for how long period. They were also asked if the had been reading any of the following the day before: morning paper, evening paper, weekly magazine or any other magazine, or book. If so, they were asked how many and for how long period. Background variables includes information on age, gender, education, occupation, and household composition.

Purpose:

Describe the trends and changes in people's use of mass media.

Language:

Swedish

Time period(s) investigated:

1980

Geographic spread:

Geographic location: Sweden

Highest geographic unit:

Country

Unit of analysis:

Population:

Individuals aged 9-79 years

Time Method:

Sampling procedure:

Probability: Simple random

Subject area:

media (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Keywords:

newspaper readership, periodicals readership, listening to music, reading habits, book use, reading, household composition

Is part of collection at SND:

Media barometer

Available documentation:

0118.html

0118q.pdf

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Publications

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Publik- och programforskning (PUB), Sveriges Radio (1979) PUB informerar December 1979. Några fakta om användning av massmedier. Stockholm: Swedish Broadcasting Corporation.

Björkvist Hellingwerf, K. (1992) Mediebarometern 1979-1991. Report no. 18. Göteborg: Department of Journalism and Mass Communication.
Libris

Weibull, Lennart (1984) Dagspress & etermedier i Sverige 1979-1983. Rapport nr 1. Göteborg: Avdelningen för masskommunikation.

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Version 1.0:

2000-05-01 doi:10.5878/000959

Media barometer 1979

Suggested citation:

Radio Sweden. Radio Sweden (2000). Media barometer 1979. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/000959

Creator/Principal investigator(s):

Radio Sweden

Data format / data structure:

Numeric

Data collection:

Mode of collection: Telephone interview

Time period(s) for data collection: 1979-10-01 — 1979-10-01

Data collector: Radio Sweden

Source of the data: Population group

Variables:

30

Number of individuals/objects:

1086

Published: 1984-01-01
Last updated: 2019-02-06