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Media Barometer 1981

SND-ID: SND 0120

This study is part of the collection Media barometer

Creator/Principal investigator(s)

Radio Sweden

Description

The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The purpose is to explore how the Swedish population is using different media during an average day. In 1981 the respondents were asked if they had been doing any of the following the day before: watching video, listening to record player or tape recorder. If so, they were asked for how long period. They were also asked if the had been reading any of the following the day before: morning paper, evening paper, weekly magazine or any other magazine, or book. If so, they were asked how many and for how long period. In 1981 the questions concerning radio listening habits also included questions on which newscasts the respondent listened to. Background variables includes information on age, gender, education, occupation, and household composition.

Purpose:

Describe the trends and changes in people's use of mass media.

Language

Swedish

Research principal, contributors, and funding

Research principal

Radio Sweden

Protection and ethical review

Data contains personal data

No

Method and time period

Unit of analysis

Population

Individuals aged 9-79 years

Time Method

Sampling procedure

Probability: Simple random

Time period(s) investigated

1981

Geographic coverage

Geographic spread

Geographic location: Sweden

Highest geographic unit

Country

Topic and keywords

Research area

Media (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Keywords

newspaper readership, periodicals readership, listening to music, book use, local broadcasting, radio news, households, radio listening, reading (activity)

Publications

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Weibull, Lennart (1984) Dagspress & etermedier i Sverige 1979-1983. Rapport nr 1. Göteborg: Avdelningen för masskommunikation.

Björkvist Hellingwerf, K. (1992) Mediebarometern 1979-1991. Report no. 18. Göteborg: Department of Journalism and Mass Communication.
Libris

Publik- och programforskning (PUB), Sveriges Radio (1981) PUB informerar December 1981. Mediebarometern 1981. Stockholm: Swedish Broadcasting Corporation.

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Dataset
Media barometer 1981

Associated documentation

Version 1.0

Citation

Radio Sweden (2000). Media barometer 1981. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/000961

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Data format / data structure

Numeric

Creator/Principal investigator(s)

Radio Sweden

Data collection

  • Mode of collection: Telephone interview
  • Time period(s) for data collection: 1981-10-11–1981-10-17
  • Data collector: Radio Sweden
  • Source of the data: Population group

Variables

37

Number of individuals/objects

1090

Related research data in SND's catalogue

Is part of collection at SND

Media barometer

Published: 1984-01-01
Last updated: 2019-02-06