Media Barometer 1981

This study is part of the collection Media barometer

Creator/Principal investigator(s):

Description:

The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The purpose is to explore how the Swedish population is using different media during an average day. In 1981 the respondents were asked if they had been doing any of the following the day before: watching video, listening to record player or tape recorder. If so, they were asked for how long period. They were also asked if the had been reading any of the following the day before: morning paper, evening paper, weekly magazine or any other magazine, or book. If so, they were asked how many and for how long period. In 1981 the questions concerning radio listening habits also included questions on which newscasts the respondent listened to. Background variables includes information on age, gender, education, occupation, and household composition.

Subject area:

media (CESSDA Topic Classification)
Media Studies, Social Sciences (The Swedish standard of fields of research 2011)

Keywords:

newspaper readership, periodicals readership, listening to music, reading habits, book use, reading, household composition, listening to the radio, local broadcasting, radio news

Principal organisation:

Radio Sweden

Accessibility status:

Access to data through SND
Access to data is restricted

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Responsible department/unit:

Creator/Principal investigator(s):

Identifiers:

SND-ID: SND 0120

Purpose:

Describe the trends and changes in people's use of mass media.

Description:

The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The purpose is to explore how the Swedish population is using different media during an average day. In 1981 the respondents were asked if they had been doing any of the following the day before: watching video, listening to record player or tape recorder. If so, they were asked for how long period. They were also asked if the had been reading any of the following the day before: morning paper, evening paper, weekly magazine or any other magazine, or book. If so, they were asked how many and for how long period. In 1981 the questions concerning radio listening habits also included questions on which newscasts the respondent listened to. Background variables includes information on age, gender, education, occupation, and household composition.

Language:

Swedish

Time period(s) investigated:

1981

Geographic spread:

Geographic location: Sweden

Highest geographic unit:

Country

Unit of analysis:

Population:

Individuals aged 9-79 years

Time Method:

Sampling procedure:

Probability: Simple random

Subject area:

media (CESSDA Topic Classification)
Media Studies, Social Sciences (The Swedish standard of fields of research 2011)

Keywords:

newspaper readership, periodicals readership, listening to music, reading habits, book use, reading, household composition, listening to the radio, local broadcasting, radio news

Is part of collection at SND:

Media barometer

Available documentation:

Questionnaire (Swedish)

Download metadata:

Publications

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Björkvist Hellingwerf, K. (1992) Mediebarometern 1979-1991. Report no. 18. Göteborg: Department of Journalism and Mass Communication.
Libris

Publik- och programforskning (PUB), Sveriges Radio (1981) PUB informerar December 1981. Mediebarometern 1981. Stockholm: Swedish Broadcasting Corporation.

Weibull, Lennart (1984) Dagspress & etermedier i Sverige 1979-1983. Rapport nr 1. Göteborg: Avdelningen för masskommunikation.

If you have published anything based on these data, please notify us with a reference to your publication(s).

Version 1.0:

2000-05-01 doi:10.5878/000961

Available documentation:

Codebook (Swedish)

Media barometer 1981

Citation:

Radio Sweden (2000). Media barometer 1981. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/000961

Data format / data structure:

Numeric

Data collection:

Mode of collection: Telephone interview

Time period(s) for data collection: 1981-10-11 — 1981-10-17

Data collector: Radio Sweden

Source of the data: Population group

Variables:

37

Number of individuals/objects:

1090