Media Barometer 1981

SND-ID: SND 0120

This study is part of the collection Media barometer

Description Data and documentation

Creator/Principal investigator(s)

Radio Sweden


The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The purpose is to explore how the Swedish population is using different media during an average day. In 1981 the respondents were asked if they had been doing any of the following the day before: watching video, listening to record player or tape recorder. If so, they were asked for how long period. They were also asked if the had been reading any of the following the day before: morning paper, evening paper, weekly magazine or any other magazine, or book. If so, they were asked how many and for how long period. In 1981 the questions concerning radio listening habits also included questions on which newscasts the respondent listened to. Background variables includes information on age, gender, education, occupation, and household composition.


Describe the trends and changes in people's use of mass media.



Research principal, contributors, and funding

Research principal

Radio Sweden

Responsible department/unit

Radio Sweden
Protection and ethical review

Data contains personal data



Unit of analysis


Individuals aged 9-79 years

Sampling procedure

Probability: Simple random

Time period(s) investigated


Geographic coverage

Geographic spread

Geographic location: Sweden

Highest geographic unit



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Weibull, Lennart (1984) Dagspress & etermedier i Sverige 1979-1983. Rapport nr 1. Göteborg: Avdelningen för masskommunikation.

Björkvist Hellingwerf, K. (1992) Mediebarometern 1979-1991. Report no. 18. Göteborg: Department of Journalism and Mass Communication.

Publik- och programforskning (PUB), Sveriges Radio (1981) PUB informerar December 1981. Mediebarometern 1981. Stockholm: Swedish Broadcasting Corporation.

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Media barometer 1981

Associated documentation

Version 1.0


Radio Sweden (2000). <em>Media barometer 1981</em>. Swedish National Data Service. Version 1.0. <a href=""></a>

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Data format / data structure


Creator/Principal investigator(s)

Radio Sweden

Data collection

  • Mode of collection: Telephone interview
  • Time period(s) for data collection: 1981-10-11–1981-10-17
  • Data collector: Radio Sweden
  • Source of the data: Population group



Number of individuals/objects


Published: 1984-01-01
Last updated: 2019-02-06