Media Barometer 1981

This study is part of the collection Media barometer

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Creator/Principal investigator(s)

Radio Sweden

Description

The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The purpose is to explore how the Swedish population is using different media during an average day. In 1981 the respondents were asked if they had been doing any of the following the day before: watching video, listening to record player or tape recorder. If so, they were asked for how long period. They were also asked if the had been reading any of the following the day before: morning paper, evening paper, weekly magazine or any other magazine, or book. If so, they were asked how many and for how long period. In 1981 the questions concerning radio listening habits also included questions on which newscasts the respondent listened to. Background variables includes information on age, gender, education, occupation, and household composition.

Purpose:

Describe the trends and changes in people's use of mass media.

Subject area

Media (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Keywords

newspaper readership, periodicals readership, listening to music, reading habits, book use, reading, household composition, listening to the radio, local broadcasting, radio news

Principal organisation

Radio Sweden

Accessibility status

Access to data through SND
Access to data is restricted

Responsible department/unit

Radio Sweden

Creator/Principal investigator(s)

Radio Sweden

Identifiers

SND-ID: SND 0120

Description

The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The purpose is to explore how the Swedish population is using different media during an average day. In 1981 the respondents were asked if they had been doing any of the following the day before: watching video, listening to record player or tape recorder. If so, they were asked for how long period. They were also asked if the had been reading any of the following the day before: morning paper, evening paper, weekly magazine or any other magazine, or book. If so, they were asked how many and for how long period. In 1981 the questions concerning radio listening habits also included questions on which newscasts the respondent listened to. Background variables includes information on age, gender, education, occupation, and household composition.

Purpose:

Describe the trends and changes in people's use of mass media.

Language

Swedish

Time period(s) investigated

1981

Geographic spread

Geographic location: Sweden

Highest geographic unit

Country

Unit of analysis

Population

Individuals aged 9-79 years

Time Method

Sampling procedure

Probability: Simple random

Subject area

Media (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Keywords

newspaper readership, periodicals readership, listening to music, reading habits, book use, reading, household composition, listening to the radio, local broadcasting, radio news

Is part of collection at SND

Media barometer

Associated documentation

0120.html

0120q.pdf

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Publications

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Weibull, Lennart (1984) Dagspress & etermedier i Sverige 1979-1983. Rapport nr 1. Göteborg: Avdelningen för masskommunikation.

Björkvist Hellingwerf, K. (1992) Mediebarometern 1979-1991. Report no. 18. Göteborg: Department of Journalism and Mass Communication.
Libris

Publik- och programforskning (PUB), Sveriges Radio (1981) PUB informerar December 1981. Mediebarometern 1981. Stockholm: Swedish Broadcasting Corporation.

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Version 1.0

2000-05-01
https://doi.org/10.5878/000961

Media barometer 1981

Suggested citation

Radio Sweden (2000). <em>Media barometer 1981</em>. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/000961">https://doi.org/10.5878/000961</a>

Creator/Principal investigator(s)

Radio Sweden

Data format / data structure

Numeric

Data collection

Mode of collection: Telephone interview

Time period(s) for data collection: 1981-10-11 — 1981-10-17

Data collector: Radio Sweden

Source of the data: Population group

Variables

37

Number of individuals/objects

1090

Published: 1984-01-01
Last updated: 2019-02-06