World picture of opinion leaders 1974

SND-ID: SND 0126

Description Data and documentation

Creator/Principal investigator(s)

Lowe Hedman - Uppsala University, Department of Archaeology and Ancient History.

Description

The research project 'Information strategies - analysis and evaluation of trials to spread information on developing countries through multimedia' was requested to evaluate an information campaign on developing countries generally, and Tanzania especially. The campaign was namned Karibu-project and data was gathered in several surveys. The aim of this survey was to illustrate some issues regarding the conception of 'world picture'. The survey includes information on the respondent´s interest in different subject fields in mass media, opinion on the future prospects for different groups in society, and threats against the future. Furthermore the respondent was asked about the reason of why some countries are poor, her/his attitude to different kinds of help to developing countries, and reason for being concerned with/not concerned with developing countries. Other questions dealt with the respondent´s knowledge about developing countries and judgement of the policy held by different political parties. Most of these questions can be found in Information about developing countries (SSD 0146), and

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Language

Swedish

Research principal, contributors, and funding
Protection and ethical review

Data contains personal data

No

Method

Unit of analysis

Population

Opinion leaders within the State Church of Sweden, free churches, schools, trade and industry, political parties and the press.

Time Method

Sampling procedure

Firstly there was a selection of a number of important institutions and organizations within society, and afterwards a number of positions within these were chosen.

Time period(s) investigated

1974-11-01–1974-12-01

Geographic coverage

Geographic spread

Geographic location: Sweden

Topic and keywords

Subject area

Media, Information society, International politics and organisations (CESSDA Topic Classification)
Social Sciences (The Swedish standard of fields of research 2011)

Publications

Hedman, L. (1978) Svenskarna och u-hjälpen. En studie av den svenska allmänheten, lokala opinionsbildare och journalister. Stockholm: Almqvist & Wiksell International. (Swedish public opinion on development aid. A study of the Swedish public, local opinion-makers and journalists; with a summary in English). ISBN: 91-554-0829-X.
Libris Swepub Google Books Till lärosätets (uu) databas
ISBN: 915540829X

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Dataset
World picture of opinion leaders 1974

Associated documentation

Version 1.0

Citation

Lowe Hedman. Uppsala University, Department of Archaeology and Ancient History. (1995). <em>World picture of opinion leaders 1974</em>. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/002373">https://doi.org/10.5878/002373</a>

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Data format / data structure

Numeric

Creator/Principal investigator(s)

Lowe Hedman - Uppsala University, Department of Archaeology and Ancient History.

Data collection

  • Mode of collection: Self-administered questionnaire: paper
  • Time period(s) for data collection: 1974-11-01–1974-12-01
  • Source of the data: Population group

Variables

225

Number of individuals/objects

540

Published: 1984-01-01
Last updated: 2019-02-06