World picture of opinion leaders 1974

SND-ID: SND 0126

Creator/Principal investigator(s)

Lowe Hedman - Uppsala University, Department of Archaeology and Ancient History.


The research project 'Information strategies - analysis and evaluation of trials to spread information on developing countries through multimedia' was requested to evaluate an information campaign on developing countries generally, and Tanzania especially. The campaign was namned Karibu-project and data was gathered in several surveys. The aim of this survey was to illustrate some issues regarding the conception of 'world picture'. The survey includes information on the respondent´s interest in different subject fields in mass media, opinion on the future prospects for different groups in society, and threats against the future. Furthermore the respondent was asked about the reason of why some countries are poor, her/his attitude to different kinds of help to developing countries, and reason for being concerned with/not concerned with developing countries. Other questions dealt with the respondent´s knowledge about developing countries and judgement of the policy held by different political parties. Most of these questions can be found in Information about developing countries (SSD 0146), and

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Research principal, contributors, and funding

Research principal

Uppsala University

Responsible department/unit

Department of Archaeology and Ancient History.

Protection and ethical review

Data contains personal data


Method and time period

Unit of analysis


Opinion leaders within the State Church of Sweden, free churches, schools, trade and industry, political parties and the press.

Time Method

Sampling procedure

Firstly there was a selection of a number of important institutions and organizations within society, and afterwards a number of positions within these were chosen.

Time period(s) investigated

1974-11-01 – 1974-12-01

Geographic coverage

Geographic spread

Geographic location: Sweden

Topic and keywords

Research area

Media, Information society, International politics and organisations (CESSDA Topic Classification)
Social Sciences (The Swedish standard of fields of research 2011)


Hedman, L. (1978) Svenskarna och u-hjälpen. En studie av den svenska allmänheten, lokala opinionsbildare och journalister. Stockholm: Almqvist & Wiksell International. (Swedish public opinion on development aid. A study of the Swedish public, local opinion-makers and journalists; with a summary in English). ISBN: 91-554-0829-X.
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ISBN: 915540829X

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World picture of opinion leaders 1974

Associated documentation

Version 1.0


Lowe Hedman. Uppsala University (1995). World picture of opinion leaders 1974. Swedish National Data Service. Version 1.0.

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Data format / data structure


Creator/Principal investigator(s)

Lowe Hedman - Uppsala University, Department of Archaeology and Ancient History.

Data collection

  • Mode of collection: Self-administered questionnaire: paper
  • Time period(s) for data collection: 1974-11-01–1974-12-01
  • Source of the data: Population group



Number of individuals/objects


Published: 1984-01-01
Last updated: 2019-02-06