Study of reading habits 1990 - Southern Halland

SND-ID: SND 0129

This study is part of the collection Local study of reading habits

Description Data and documentation

Creator/Principal investigator(s)

Lennart Weibull - University of Gothenburg, Department of Journalism Media and Communication

Description

This survey forms part of the research program ´Dagspresskollegiet´. The target group of this survey was the inhabitants of three municipalities in southern Halland: Halmstad, Hylte and Laholm. Most of the questions are replications of questions asked in previous readership studies, i.e. questions concerning reading habits, subscriptions of papers, reading interests and background variables such as gender, age, education and party preference. There were also questions not asked in previous surveys. In this survey the respondents were asked about their opinion on delivery of the paper, the paper´s complaint service, morning paper format preferred and attitude toward supplements. A battery of questions dealt with the local paper Hallands-Posten specifically.

Language

Swedish

Research principal, contributors, and funding
Protection and ethical review

Data contains personal data

No

Method

Unit of analysis

Population

Individuals aged 15-75 years and residing in Halmstad, Hylte and Laholm municipalities

Sampling procedure

Probability: Simple random

Time period(s) investigated

1990-03-01–1990-03-31

Geographic coverage

Geographic spread

Geographic location: Hylte Municipality, Halmstad Municipality, Laholm Municipality

Topic and keywords

Subject area

Media, Political behaviour and attitudes, Leisure, tourism and sport (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Publications

Kratz, C. (1991) Tidningsläsning i Södra Halland 1990, jämförelser med situationen 1984. Report no.13. Göteborg: Department of Journalism and Mass Communication.
Libris

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Dataset
Study of reading habits 1990 - Southern Halland

Version 1.0

Citation

Lennart Weibull. University of Gothenburg, Department of Journalism Media and Communication (2007). <em>Study of reading habits 1990 - Southern Halland</em>. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/002490">https://doi.org/10.5878/002490</a>

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Data format / data structure

Numeric

Creator/Principal investigator(s)

Lennart Weibull - University of Gothenburg, Department of Journalism Media and Communication

Data collection

  • Mode of collection: Self-administered questionnaire: paper
  • Time period(s) for data collection: 1990-03-01–1990-03-31
  • Data collector: Långedrags Informationskonsult
  • Source of the data: Population group

Variables

280

Number of individuals/objects

221

Published: 1992-01-01
Last updated: 2019-02-06