Study of reading habits 1990 - Southern Halland

This study is part of the collection Local study of reading habits

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Creator/Principal investigator(s):

Lennart Weibull - University of Gothenburg, Department of Journalism Media and Communication

Description:

This survey forms part of the research program ´Dagspresskollegiet´. The target group of this survey was the inhabitants of three municipalities in southern Halland: Halmstad, Hylte and Laholm. Most of the questions are replications of questions asked in previous readership studies, i.e. questions concerning reading habits, subscriptions of papers, reading interests and background variables such as gender, age, education and party preference. There were also questions not asked in previous surveys. In this survey the respondents were asked about their opinion on delivery of the paper, the paper´s complaint service, morning paper format preferred and attitude toward supplements. A battery of questions dealt with the local paper Hallands-Posten specifically.

Subject area:

media, political behaviour and attitudes, leisure, tourism and sport (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Keywords:

Map:

Responsible department/unit:

University of Gothenburg, Department of Journalism Media and Communication

Creator/Principal investigator(s):

Lennart Weibull - University of Gothenburg, Department of Journalism Media and Communication

Identifiers:

SND-ID: SND 0129

Description:

This survey forms part of the research program ´Dagspresskollegiet´. The target group of this survey was the inhabitants of three municipalities in southern Halland: Halmstad, Hylte and Laholm. Most of the questions are replications of questions asked in previous readership studies, i.e. questions concerning reading habits, subscriptions of papers, reading interests and background variables such as gender, age, education and party preference. There were also questions not asked in previous surveys. In this survey the respondents were asked about their opinion on delivery of the paper, the paper´s complaint service, morning paper format preferred and attitude toward supplements. A battery of questions dealt with the local paper Hallands-Posten specifically.

Language:

Swedish

Time period(s) investigated:

1990-03-01 — 1990-03-31

Geographic spread:

Unit of analysis:

Population:

Individuals aged 15-75 years and residing in Halmstad, Hylte and Laholm municipalities

Sampling procedure:

Probability: Simple random

Subject area:

media, political behaviour and attitudes, leisure, tourism and sport (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Keywords:

Publications

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Kratz, C. (1991) Tidningsläsning i Södra Halland 1990, jämförelser med situationen 1984. Report no.13. Göteborg: Department of Journalism and Mass Communication.
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Version 1.0:

2007-10-11 doi:10.5878/002490

Study of reading habits 1990 - Southern Halland

Suggested citation:

Lennart Weibull. University of Gothenburg, Department of Journalism Media and Communication (2007). Study of reading habits 1990 - Southern Halland. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/002490

Creator/Principal investigator(s):

Lennart Weibull - University of Gothenburg, Department of Journalism Media and Communication

Data format / data structure:

Numeric

Data collection:

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1990-03-01 — 1990-03-31

Data collector: Långedrags Informationskonsult

Source of the data: Population group

Variables:

280

Number of individuals/objects:

221

Published: 1992-01-01
Last updated: 2019-02-06