Study of reading habits 1989 - Åstorp, Bjuv and Helsingborg

This study is part of the collection Local study of reading habits

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Creator/Principal investigator(s)

Lennart Weibull - University of Gothenburg, Department of Journalism Media and Communication

Description

This survey forms part of the research program ´Dagspresskollegiet´. The target group of this survey was the inhabitants of three municipalities in Northwestern Skåne: Åstorp, Bjuv and Helsingborg. Most of the questions are replications of questions asked in previous readership studies, i.e. questions concerning reading habits, subscriptions of papers, reading interests and background variables such as gender, age, education and party preference. The respondent also had to compare the two local papers Helsingborgs Dagblad and Nordvästra Skånes Tidningar with regard to a number of qualities. A battery of questions dealt with the local paper Helsingborgs Dagblad specifically.

Subject area

Media, Political behaviour and attitudes, Leisure, tourism and sport (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

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Responsible department/unit

University of Gothenburg, Department of Journalism Media and Communication

Creator/Principal investigator(s)

Lennart Weibull - University of Gothenburg, Department of Journalism Media and Communication

Identifiers

SND-ID: SND 0153

Description

This survey forms part of the research program ´Dagspresskollegiet´. The target group of this survey was the inhabitants of three municipalities in Northwestern Skåne: Åstorp, Bjuv and Helsingborg. Most of the questions are replications of questions asked in previous readership studies, i.e. questions concerning reading habits, subscriptions of papers, reading interests and background variables such as gender, age, education and party preference. The respondent also had to compare the two local papers Helsingborgs Dagblad and Nordvästra Skånes Tidningar with regard to a number of qualities. A battery of questions dealt with the local paper Helsingborgs Dagblad specifically.

Language

Swedish

Time period(s) investigated

1989-01-01 — 1989-01-01

Unit of analysis

Population

Unavailable

Sampling procedure

Probability: Simple random

Subject area

Media, Political behaviour and attitudes, Leisure, tourism and sport (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Publications

Severinsson, R. (1990) Tidningsläsning i Nordvästra Skåne : en presentation av en läsarundersökning från våren 1989. Report no. 2. Göteborg: Department of Journalism and Mass Communication.

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Study of reading habits 1989 - Åstorp, Bjuv and Helsingborg

Creator/Principal investigator(s)

Lennart Weibull - University of Gothenburg, Department of Journalism Media and Communication

Data format / data structure

Numeric

Data collection

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1989-01-01 — 1989-01-01

Data collector: Långedrags Informationskonsult

Source of the data: Population group

Variables

384

Number of individuals/objects

1172

Published: 1992-01-01
Last updated: 2019-02-06