Study of reading habits 1989 - Åstorp, Bjuv and Helsingborg

SND-ID: SND 0153

This study is part of the collection Local study of reading habits

Description Data and documentation

Creator/Principal investigator(s)

Lennart Weibull - University of Gothenburg, Department of Journalism Media and Communication

Description

This survey forms part of the research program ´Dagspresskollegiet´. The target group of this survey was the inhabitants of three municipalities in Northwestern Skåne: Åstorp, Bjuv and Helsingborg. Most of the questions are replications of questions asked in previous readership studies, i.e. questions concerning reading habits, subscriptions of papers, reading interests and background variables such as gender, age, education and party preference. The respondent also had to compare the two local papers Helsingborgs Dagblad and Nordvästra Skånes Tidningar with regard to a number of qualities. A battery of questions dealt with the local paper Helsingborgs Dagblad specifically.

Language

Swedish

Research principal, contributors, and funding
Protection and ethical review

Data contains personal data

No

Method and time period

Unit of analysis

Population

Unavailable

Sampling procedure

Probability: Simple random

Time period(s) investigated

1989-01-01–1989-01-01

Geographic coverage
Topic and keywords

Research area

Media, Political behaviour and attitudes, Leisure, tourism and sport (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Publications

Severinsson, R. (1990) Tidningsläsning i Nordvästra Skåne : en presentation av en läsarundersökning från våren 1989. Report no. 2. Göteborg: Department of Journalism and Mass Communication.

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Dataset
Study of reading habits 1989 - Åstorp, Bjuv and Helsingborg

Associated documentation

Data format / data structure

Numeric

Creator/Principal investigator(s)

Lennart Weibull - University of Gothenburg, Department of Journalism Media and Communication

Data collection

  • Mode of collection: Self-administered questionnaire: paper
  • Time period(s) for data collection: 1989-01-01–1989-01-01
  • Data collector: Långedrags Informationskonsult
  • Source of the data: Population group

Variables

384

Number of individuals/objects

1172

Published: 1992-01-01
Last updated: 2019-02-06