Sweden now 1981-II

This study is part of the collection Sweden now

order data remove data Order collection
order data remove data Order data

Creator/Principal investigator(s):

Testologen Ltd.

Description:

In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, buying intentions - and data on reading habits were collected in the same survey. At SND there are now surveys available from the Sweden Now series covering a 20-year period, 1972-1991.
A major part of this survey is a replication of earlier surveys. Questions about life style and decisional power at work are back again after being removed the year before. New questions deals with how much of the content the respondent reads in different papers.

Purpose:

Collect broad information about interests, purchasing habits and media choices

Subject area:

consumption and consumer behaviour, media, public relations (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Responsible department/unit:

IMU-Testologen AB

Creator/Principal investigator(s):

Testologen Ltd.

Identifiers:

SND-ID: SND 0172

Alternative title:

Sverige nu 1981-II

Description:

In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, buying intentions - and data on reading habits were collected in the same survey. At SND there are now surveys available from the Sweden Now series covering a 20-year period, 1972-1991.
A major part of this survey is a replication of earlier surveys. Questions about life style and decisional power at work are back again after being removed the year before. New questions deals with how much of the content the respondent reads in different papers.

Purpose:

Collect broad information about interests, purchasing habits and media choices

Language:

Swedish

Time period(s) investigated:

1981-01-25 — 1981-06-29

Geographic spread:

Geographic location: Sweden

Lowest geographic unit:

A-region

Highest geographic unit:

Country

Unit of analysis:

Population:

Individuals aged 15-70 years

Sampling procedure:

Probability: Simple random

Subject area:

consumption and consumer behaviour, media, public relations (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Publications

Sort by name | Sort by year

Testologen AB (1981) Orvesto 1981-II : Hela riket. Sollentuna: Testologen Ltd.

If you have published anything based on these data, please notify us with a reference to your publication(s).


If you are responsible for the catalogue entry, you can update the metadata/data description in DORIS.

Version 1.0:

1986-10-31 doi:10.5878/002809

Dataset 1

Sweden now 1981-II

Suggested citation:

Testologen Ltd.. IMU-Testologen AB (1986). Sweden now 1981-II. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/002809

Creator/Principal investigator(s):

Testologen Ltd.

Data format / data structure:

Numeric

Data collection:

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1981-01-25 — 1981-06-29

Data collector: Testologen Ltd.

Source of the data: Population group

Time period(s) investigated:

1981-01-25 — 1981-06-29

Variables:

446

Number of individuals/objects:

7222

Version 1.0:

1986-10-31 doi:10.5878/002804

Dataset 2

Sweden now 1981 P-0008

Suggested citation:

Testologen Ltd.. IMU-Testologen AB (1986). Sweden now 1981 P-0008. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/002804

Creator/Principal investigator(s):

Testologen Ltd.

Data format / data structure:

Numeric

Data collection:

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1981-01-25 — 1981-04-03

Data collector: Testologen Ltd.

Source of the data: Population group

Time period(s) investigated:

1981-01-25 — 1981-04-03

Variables:

446

Number of individuals/objects:

1787

Version 1.0:

1986-10-31 doi:10.5878/002805

Dataset 3

Sweden now 1981 P-1001

Suggested citation:

Testologen Ltd.. IMU-Testologen AB (1986). Sweden now 1981 P-1001. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/002805

Creator/Principal investigator(s):

Testologen Ltd.

Data format / data structure:

Numeric

Data collection:

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1981-03-09 — 1981-05-11

Data collector: Testologen Ltd.

Source of the data: Population group

Time period(s) investigated:

1981-03-09 — 1981-05-11

Variables:

446

Number of individuals/objects:

1884

Version 1.0:

1986-10-31 doi:10.5878/002806

Dataset 4

Sweden now 1981 P-1002

Suggested citation:

Testologen Ltd.. IMU-Testologen AB (1986). Sweden now 1981 P-1002. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/002806

Creator/Principal investigator(s):

Testologen Ltd.

Data format / data structure:

Numeric

Data collection:

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1981-04-21 — 1981-06-09

Data collector: Testologen Ltd.

Source of the data: Population group

Time period(s) investigated:

1981-04-21 — 1981-06-09

Variables:

446

Number of individuals/objects:

1805

Version 1.0:

1986-10-31 doi:10.5878/002807

Dataset 5

Sweden Now 1981 P-1003

Suggested citation:

Testologen Ltd.. IMU-Testologen AB (1986). Sweden Now 1981 P-1003. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/002807

Creator/Principal investigator(s):

Testologen Ltd.

Data format / data structure:

Numeric

Data collection:

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1981-05-04 — 1981-06-29

Data collector: Testologen Ltd.

Source of the data: Population group

Time period(s) investigated:

1981-05-04 — 1981-06-29

Variables:

446

Number of individuals/objects:

1746

Published: 1985-01-01
Last updated: 2020-02-13