Sweden now 1981-II

This study is part of the collection Sweden now

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Creator/Principal investigator(s)

Testologen Ltd.

Description

In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, buying intentions - and data on reading habits were collected in the same survey. At SND there are now surveys available from the Sweden Now series covering a 20-year period, 1972-1991.
A major part of this survey is a replication of earlier surveys. Questions about life style and decisional power at work are back again after being removed the year before. New questions deals with how much of the content the respondent reads in different papers.

Purpose:

Collect broad information about interests, purchasing habits and media choices

Subject area

Consumption and consumer behaviour, Media, Public relations (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Responsible department/unit

Creator/Principal investigator(s)

Testologen Ltd.

Identifiers

SND-ID: SND 0172

Alternative title

Sverige nu 1981-II

Description

In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, buying intentions - and data on reading habits were collected in the same survey. At SND there are now surveys available from the Sweden Now series covering a 20-year period, 1972-1991.
A major part of this survey is a replication of earlier surveys. Questions about life style and decisional power at work are back again after being removed the year before. New questions deals with how much of the content the respondent reads in different papers.

Purpose:

Collect broad information about interests, purchasing habits and media choices

Language

Swedish

Time period(s) investigated

1981-01-25 — 1981-06-29

Geographic spread

Geographic location: Sweden

Lowest geographic unit

A-region

Highest geographic unit

Country

Unit of analysis

Population

Individuals aged 15-70 years

Sampling procedure

Probability: Simple random

Data contains personal data

No

Subject area

Consumption and consumer behaviour, Media, Public relations (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

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Publications

Testologen AB (1981) Orvesto 1981-II : Hela riket. Sollentuna: Testologen Ltd.

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Version 1.0

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Dataset 1

Sweden now 1981-II

Citation

Testologen Ltd.. IMU-Testologen AB (1986). <em>Sweden now 1981-II</em>. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/002809">https://doi.org/10.5878/002809</a>

Creator/Principal investigator(s)

Testologen Ltd.

Data format / data structure

Numeric

Data collection

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1981-01-25 — 1981-06-29

Data collector: Testologen Ltd.

Source of the data: Population group

Time period(s) investigated

1981-01-25 — 1981-06-29

Variables

446

Number of individuals/objects

7222

Version 1.0

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Dataset 2

Sweden now 1981 P-0008

Citation

Testologen Ltd.. IMU-Testologen AB (1986). <em>Sweden now 1981 P-0008</em>. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/002804">https://doi.org/10.5878/002804</a>

Creator/Principal investigator(s)

Testologen Ltd.

Data format / data structure

Numeric

Data collection

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1981-01-25 — 1981-04-03

Data collector: Testologen Ltd.

Source of the data: Population group

Time period(s) investigated

1981-01-25 — 1981-04-03

Variables

446

Number of individuals/objects

1787

Version 1.0

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Dataset 3

Sweden now 1981 P-1001

Citation

Testologen Ltd.. IMU-Testologen AB (1986). <em>Sweden now 1981 P-1001</em>. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/002805">https://doi.org/10.5878/002805</a>

Creator/Principal investigator(s)

Testologen Ltd.

Data format / data structure

Numeric

Data collection

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1981-03-09 — 1981-05-11

Data collector: Testologen Ltd.

Source of the data: Population group

Time period(s) investigated

1981-03-09 — 1981-05-11

Variables

446

Number of individuals/objects

1884

Version 1.0

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Dataset 4

Sweden now 1981 P-1002

Citation

Testologen Ltd.. IMU-Testologen AB (1986). <em>Sweden now 1981 P-1002</em>. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/002806">https://doi.org/10.5878/002806</a>

Creator/Principal investigator(s)

Testologen Ltd.

Data format / data structure

Numeric

Data collection

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1981-04-21 — 1981-06-09

Data collector: Testologen Ltd.

Source of the data: Population group

Time period(s) investigated

1981-04-21 — 1981-06-09

Variables

446

Number of individuals/objects

1805

Version 1.0

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Dataset 5

Sweden Now 1981 P-1003

Citation

Testologen Ltd.. IMU-Testologen AB (1986). <em>Sweden Now 1981 P-1003</em>. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/002807">https://doi.org/10.5878/002807</a>

Creator/Principal investigator(s)

Testologen Ltd.

Data format / data structure

Numeric

Data collection

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1981-05-04 — 1981-06-29

Data collector: Testologen Ltd.

Source of the data: Population group

Time period(s) investigated

1981-05-04 — 1981-06-29

Variables

446

Number of individuals/objects

1746

Published: 1985-01-01
Last updated: 2020-02-13