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Sweden now 1981-II

SND-ID: SND 0172

This study is part of the collection Sweden now

Alternative title

Sverige nu 1981-II

Creator/Principal investigator(s)

Testologen Ltd.

Description

In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, buying intentions - and data on reading habits were collected in the same survey. At SND there are now surveys available from the Sweden Now series covering a 20-year period, 1972-1991.
A major part of this survey is a replication of earlier surveys. Questions about life style and decisional power at work are back again after being removed the year before. New questions deals with how much of the content the respondent reads in different papers.

Purpose:

Collect broad information about interests, purchasing habits and media choices

Language

Swedish

Research principal, contributors, and funding

Research principal

IMU-Testologen AB

Protection and ethical review

Data contains personal data

No

Method and time period

Unit of analysis

Population

Individuals aged 15-70 years

Time Method

Sampling procedure

Probability: Simple random

Time period(s) investigated

1981-01-25 – 1981-06-29

Geographic coverage

Geographic spread

Geographic location: Sweden

Lowest geographic unit

A-region

Highest geographic unit

Country

Topic and keywords

Research area

Consumption and consumer behaviour, Media, Public relations (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Keywords

newspaper readership, periodicals readership, domestic appliances, consumer goods, interest (cognitive processes), frequency

Publications

Testologen AB (1981) Orvesto 1981-II : Hela riket. Sollentuna: Testologen Ltd.

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Dataset 1
Sweden now 1981-II

Version 1.0

Citation

Testologen Ltd.. IMU-Testologen AB (1986). Sweden now 1981-II. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/002809

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Data format / data structure

Numeric

Creator/Principal investigator(s)

Testologen Ltd.

Time period(s) investigated

1981-01-25 – 1981-06-29

Data collection

  • Mode of collection: Self-administered questionnaire: paper
  • Time period(s) for data collection: 1981-01-25–1981-06-29
  • Data collector: Testologen Ltd.
  • Source of the data: Population group

Variables

446

Number of individuals/objects

7222

Dataset 2
Sweden now 1981 P-0008

Version 1.0

Citation

Testologen Ltd.. IMU-Testologen AB (1986). Sweden now 1981 P-0008. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/002804

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Data format / data structure

Numeric

Creator/Principal investigator(s)

Testologen Ltd.

Time period(s) investigated

1981-01-25 – 1981-04-03

Data collection

  • Mode of collection: Self-administered questionnaire: paper
  • Time period(s) for data collection: 1981-01-25–1981-04-03
  • Data collector: Testologen Ltd.
  • Source of the data: Population group

Variables

446

Number of individuals/objects

1787

Dataset 3
Sweden now 1981 P-1001

Version 1.0

Citation

Testologen Ltd.. IMU-Testologen AB (1986). Sweden now 1981 P-1001. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/002805

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Data format / data structure

Numeric

Creator/Principal investigator(s)

Testologen Ltd.

Time period(s) investigated

1981-03-09 – 1981-05-11

Data collection

  • Mode of collection: Self-administered questionnaire: paper
  • Time period(s) for data collection: 1981-03-09–1981-05-11
  • Data collector: Testologen Ltd.
  • Source of the data: Population group

Variables

446

Number of individuals/objects

1884

Dataset 4
Sweden now 1981 P-1002

Version 1.0

Citation

Testologen Ltd.. IMU-Testologen AB (1986). Sweden now 1981 P-1002. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/002806

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Data format / data structure

Numeric

Creator/Principal investigator(s)

Testologen Ltd.

Time period(s) investigated

1981-04-21 – 1981-06-09

Data collection

  • Mode of collection: Self-administered questionnaire: paper
  • Time period(s) for data collection: 1981-04-21–1981-06-09
  • Data collector: Testologen Ltd.
  • Source of the data: Population group

Variables

446

Number of individuals/objects

1805

Dataset 5
Sweden Now 1981 P-1003

Version 1.0

Citation

Testologen Ltd.. IMU-Testologen AB (1986). Sweden Now 1981 P-1003. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/002807

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Data format / data structure

Numeric

Creator/Principal investigator(s)

Testologen Ltd.

Time period(s) investigated

1981-05-04 – 1981-06-29

Data collection

  • Mode of collection: Self-administered questionnaire: paper
  • Time period(s) for data collection: 1981-05-04–1981-06-29
  • Data collector: Testologen Ltd.
  • Source of the data: Population group

Variables

446

Number of individuals/objects

1746

Is part of collection at SND

Sweden now

Published: 1985-01-01
Last updated: 2020-02-13