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Sweden now 1981-I

SND-ID: SND 0177

This study is part of the collection Sweden now

Alternative title

Sverige nu 1981-!

Creator/Principal investigator(s)

Testologen Ltd.

Description

A major part of this survey is a replication of earlier surveys. Questions about life style and decisional power at work are back again after being removed the year before. New questions deals with how much of the content the respondent reads in different papers.

Purpose:

Collect broad information about interests, purchasing habits and media choices

Language

Swedish

Research principal, contributors, and funding

Research principal

IMU-Testologen AB

Protection and ethical review

Data contains personal data

No

Method and time period

Unit of analysis

Population

Individuals aged 15-70 years

Time Method

Sampling procedure

Probability: Simple random

Time period(s) investigated

1980-10-22 – 1981-02-24

Geographic coverage

Geographic spread

Geographic location: Sweden

Lowest geographic unit

A-region

Highest geographic unit

Country

Topic and keywords

Research area

Consumption and consumer behaviour, Media, Public relations (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Keywords

newspaper readership, periodicals readership, domestic appliances, consumer goods, interest (cognitive processes), frequency

Publications

Testologen AB (1981) Orvesto 1981-I : Hela riket. Sollentuna: Testologen Ltd.

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Dataset 1
Sweden now 1981-I

Version 1.0

Citation

Testologen Ltd.. IMU-Testologen AB (1986). Sweden now 1981-I. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/002808

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Data format / data structure

Numeric

Creator/Principal investigator(s)

Testologen Ltd.

Time period(s) investigated

1980-10-22 – 1981-02-24

Data collection 1

  • Mode of collection: Self-administered questionnaire: paper
  • Time period(s) for data collection: 1980-10-22–1980-12-10
  • Data collector: Testologen Ltd.
  • Number of responses: 1897
  • Source of the data: Population group

Data collection 2

  • Mode of collection: Self-administered questionnaire: paper
  • Time period(s) for data collection: 1980-11-17–1981-01-29
  • Data collector: Testologen Ltd.
  • Number of responses: 1784
  • Source of the data: Population group

Data collection 3

  • Mode of collection: Self-administered questionnaire: paper
  • Time period(s) for data collection: 1980-12-10–1981-02-24
  • Data collector: Testologen Ltd.
  • Number of responses: 1868
  • Source of the data: Population group

Variables

446

Number of individuals/objects

5549

Dataset 2
Sweden now 1981 P-0005

Version 1.0

Citation

Testologen Ltd.. IMU-Testologen AB (1986). Sweden now 1981 P-0005. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/002801

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Data format / data structure

Numeric

Creator/Principal investigator(s)

Testologen Ltd.

Time period(s) investigated

1980-10-22 – 1980-12-10

Data collection

  • Mode of collection: Self-administered questionnaire: paper
  • Time period(s) for data collection: 1980-10-22–1980-12-10
  • Data collector: Testologen Ltd.
  • Number of responses: 1897
  • Source of the data: Population group

Variables

446

Number of individuals/objects

1897

Dataset 3
Sweden now 1981 P-0006

Version 1.0

Citation

Testologen Ltd.. IMU-Testologen AB (1986). Sweden now 1981 P-0006. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/002802

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Data format / data structure

Numeric

Creator/Principal investigator(s)

Testologen Ltd.

Time period(s) investigated

1980-11-17 – 1981-01-29

Data collection

  • Mode of collection: Self-administered questionnaire: paper
  • Time period(s) for data collection: 1980-11-17–1981-01-29
  • Data collector: Testologen Ltd.
  • Number of responses: 1784
  • Source of the data: Population group

Variables

446

Number of individuals/objects

1784

Dataset 4
Sweden now 1981 P-0007

Version 1.0

Citation

Testologen Ltd.. IMU-Testologen AB (1986). Sweden now 1981 P-0007. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/002803

Download citation

Data format / data structure

Numeric

Creator/Principal investigator(s)

Testologen Ltd.

Time period(s) investigated

1980-12-10 – 1981-02-24

Data collection

  • Mode of collection: Self-administered questionnaire: paper
  • Time period(s) for data collection: 1980-12-10–1981-02-24
  • Data collector: Testologen Ltd.
  • Number of responses: 1868
  • Source of the data: Population group

Variables

446

Number of individuals/objects

1868

Is part of collection at SND

Sweden now

Published: 1985-01-01
Last updated: 2019-02-06