Sweden now 1980-I

SND-ID: SND 0186

This study is part of the collection Sweden now

Description Data and documentation

Alternative title

Sverige nu 1980-I

Creator/Principal investigator(s)

Testologen Ltd.

Description

A major part of this survey is a replication of earlier surveys. Questions about life style and decisional power at work are back again after being removed the year before. New questions deals with how much of the content the respondent reads in different papers.

Purpose:

Collect broad information about interests, purchasing habits and media choices

Language

Swedish

Research principal, contributors, and funding

Research principal

IMU-Testologen AB

Responsible department/unit

IMU-Testologen AB
Protection and ethical review

Data contains personal data

No

Method

Unit of analysis

Population

Individuals aged 15-70 years

Time Method

Sampling procedure

Probability: Simple random

Time period(s) investigated

1979-10-03–1980-02-04

Geographic coverage

Geographic spread

Geographic location: Sweden

Lowest geographic unit

A-region

Highest geographic unit

Country

Topic and keywords

Subject area

Consumption and consumer behaviour, Media, Public relations (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Keywords

newspaper readership, periodicals readership, domestic appliances, consumer goods, interest (cognitive processes), frequency

Publications

Testologen AB (1980) Orvesto 1980-I : Hela riket. Sollentuna: Testologen AB.

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Information about using data
Dataset 1
Sweden now 1980-I

Version 1.0

Citation

Testologen Ltd.. IMU-Testologen AB (1986). <em>Sweden now 1980-I</em>. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/002793">https://doi.org/10.5878/002793</a>

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Data format / data structure

Numeric

Creator/Principal investigator(s)

Testologen Ltd.

Time period(s) investigated

1979-10-03–1980-02-04

Data collection 1

  • Mode of collection: Self-administered questionnaire: paper
  • Time period(s) for data collection: 1979-10-03–1979-11-22
  • Data collector: Testologen Ltd.
  • Number of responses: 1838
  • Source of the data: Population group

Data collection 2

  • Mode of collection: Self-administered questionnaire: paper
  • Time period(s) for data collection: 1979-11-14–1980-01-23
  • Data collector: Testologen Ltd.
  • Number of responses: 1845
  • Source of the data: Population group

Data collection 3

  • Mode of collection: Self-administered questionnaire: paper
  • Time period(s) for data collection: 1979-12-12–1980-02-04
  • Data collector: Testologen Ltd.
  • Number of responses: 1937
  • Source of the data: Population group

Variables

325

Number of individuals/objects

1937

Dataset 2
Sweden now 1980 P-9005

Version 1.0

Citation

Testologen Ltd.. IMU-Testologen AB (1986). <em>Sweden now 1980 P-9005</em>. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/002797">https://doi.org/10.5878/002797</a>

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Data format / data structure

Numeric

Creator/Principal investigator(s)

Testologen Ltd.

Time period(s) investigated

1979-10-03–1979-11-22

Data collection

  • Mode of collection: Self-administered questionnaire: paper
  • Time period(s) for data collection: 1979-10-03–1979-11-22
  • Data collector: Testologen Ltd.
  • Number of responses: 1838
  • Source of the data: Population group

Variables

325

Number of individuals/objects

1838

Dataset 3
Sweden now 1980 P-9006

Version 1.0

Citation

Testologen Ltd.. IMU-Testologen AB (1986). <em>Sweden now 1980 P-9006</em>. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/002798">https://doi.org/10.5878/002798</a>

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Data format / data structure

Numeric

Creator/Principal investigator(s)

Testologen Ltd.

Time period(s) investigated

1979-11-14–1980-01-30

Data collection

  • Mode of collection: Self-administered questionnaire: paper
  • Time period(s) for data collection: 1979-11-14–1980-01-23
  • Data collector: Testologen Ltd.
  • Number of responses: 1845
  • Source of the data: Population group

Variables

325

Number of individuals/objects

1845

Dataset 4
Sweden now 1980 P-9007

Version 1.0

Citation

Testologen Ltd.. IMU-Testologen AB (1986). <em>Sweden now 1980 P-9007</em>. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/002799">https://doi.org/10.5878/002799</a>

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Data format / data structure

Numeric

Creator/Principal investigator(s)

Testologen Ltd.

Time period(s) investigated

1979-12-12–1980-02-04

Data collection

  • Mode of collection: Self-administered questionnaire: paper
  • Time period(s) for data collection: 1979-12-12–1980-02-04
  • Data collector: Testologen Ltd.
  • Number of responses: 1937
  • Source of the data: Population group

Variables

325

Number of individuals/objects

1937

Is part of collection at SND

Sweden now

Published: 1985-01-01
Last updated: 2019-02-06