Media election survey 1979

SND-ID: SND 0198

This study is part of the collection Media Election Survey

Creator/Principal investigator(s)

Kent Asp - University of Gothenburg, Department of Journalism Media and Communication


This study of the political contents in press, radio and television was carried out within the research projects 'Mass media and the electorate' and 'Swedish election campaign' in connection with the 1979 general election. It is a detailed campaign study of news reporting in the press, radio and television during the last four weeks before election day. Analyses of the editorial material of the press are also included in the study. Media examined in the study have been chosen mainly with an effect-oriented principle of sampling, i.e. the chosen media are those that many voters expose themselves to. This principle has been supplemented with two group-representative principles, i.e. various types of media shall be represented, and all political parties should be represented by their main organ. The analysis of the contents in the media encompasses in principle all the national political material. The campaign study also includes measurements of local government and county council political material in the daily press, but this is not coded for content. Political news material is such material wh

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Research principal, contributors, and funding

Research principal

University of Gothenburg

Responsible department/unit

Department of Political Science


  • Funding agency: Bank of Sweden Tercentenary Foundation
Protection and ethical review

Data contains personal data


Method and time period

Unit of analysis

Sampling procedure

Non-probability: Purposive

Time period(s) investigated


Geographic coverage

Geographic spread

Geographic location: Sweden


Asp, K., Hedberg, P., & Esaiasson, P. (1985) Massmedieundersökning : valet 1979 : teknisk rapport. Göteborg: Department of Political Science. ISSN 0282-311X.
ISSN: 0282-311X

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Media election survey 1979 - News analysis

Associated documentation

Version 2.0

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Kent Asp. University of Gothenburg (2014). Media election survey 1979 - News analysis. Swedish National Data Service. Version 2.0.

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Data format / data structure


Creator/Principal investigator(s)

Kent Asp - University of Gothenburg, Department of Journalism Media and Communication

Time period(s) investigated

1979-08-13 – 1979-09-16

Data collection

  • Mode of collection: Content coding
  • Time period(s) for data collection: 1979-08-13–1979-09-16
  • Data collector: University of Gothenburg, Department of Political Science
  • Source of the data: Communications: Public



Number of individuals/objects


Published: 1986-01-01
Last updated: 2020-05-14