Media election survey 1979

This study is part of the collection Media Election Survey

Creator/Principal investigator(s):

Kent Asp - University of Gothenburg, Department of Journalism Media and Communication

Description:

This study of the political contents in press, radio and television was carried out within the research projects 'Mass media and the electorate' and 'Swedish election campaign' in connection with the 1979 general election. It is a detailed campaign study of news reporting in the press, radio and television during the last four weeks before election day. Analyses of the editorial material of the press are also included in the study. Media examined in the study have been chosen mainly with an effect-oriented principle of sampling, i.e. the chosen media are those that many voters expose themselves to. This principle has been supplemented with two group-representative principles, i.e. various types of media shall be represented, and all political parties should be represented by their main organ. The analysis of the contents in the media encompasses in principle all the national political material. The campaign study also includes measurements of local government and county council political material in the daily press, but this is not coded for content. Political news material is such material wh

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Principal organisation:

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Creator/Principal investigator(s):

Kent Asp - University of Gothenburg, Department of Journalism Media and Communication

Identifiers:

SND-ID: SND 0198

Purpose:

To describe, identify and analyse media's reporting of the election campaign 1979.

Description:

This study of the political contents in press, radio and television was carried out within the research projects 'Mass media and the electorate' and 'Swedish election campaign' in connection with the 1979 general election. It is a detailed campaign study of news reporting in the press, radio and television during the last four weeks before election day. Analyses of the editorial material of the press are also included in the study. Media examined in the study have been chosen mainly with an effect-oriented principle of sampling, i.e. the chosen media are those that many voters expose themselves to. This principle has been supplemented with two group-representative principles, i.e. various types of media shall be represented, and all political parties should be represented by their main organ. The analysis of the contents in the media encompasses in principle all the national political material. The campaign study also includes measurements of local government and county council political material in the daily press, but this is not coded for content. Political news material is such material wh

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Language:

Swedish

Time period(s) investigated:

1979

Geographic spread:

Geographic location: Sweden

Unit of analysis:

Sampling procedure:

Non-probability: Purposive

Funding:

Bank of Sweden Tercentenary Foundation

Publications

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Asp, K., Hedberg, P., & Esaiasson, P. (1985) Massmedieundersökning : valet 1979 : teknisk rapport. Göteborg: Department of Political Science. ISSN 0282-311X.

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Version 2.0:

2014-08-15 doi:10.5878/002155

Media election survey 1979 - News analysis

Citation:

Kent Asp. University of Gothenburg, Department of Political Science (2014). Media election survey 1979 - News analysis. Swedish National Data Service. Version 2.0. https://doi.org/10.5878/002155

Data format / data structure:

Numeric

Data collection:

Mode of collection: Content coding

Time period(s) for data collection: 1979-08-13 — 1979-09-16

Data collector: University of Gothenburg, Department of Political Science

Source of the data: Communications: Public

Time period(s) investigated:

1979-08-13 — 1979-09-16

Variables:

111

Number of individuals/objects:

14972