Study of reading habits 1988 - Kalmar and Öland

This study is part of the collection Local study of reading habits

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Creator/Principal investigator(s)

Lennart Weibull - University of Gothenburg, Department of Journalism Media and Communication

Description

This survey forms part of the research program ´Dagspresskollegiet´. The target group of this survey was the inhabitants of Kalmar and Öland. Most of the questions are replications of questions asked in previous readership studies, i.e. questions concerning reading habits, subscriptions of papers, reading interests and background variables such as gender, age, education and party preference. In this survey the respondent had to give an estimation on the share of households reading the local morning papers Barometern and Östra Småland respectively. Furthermore the respondent had to compare the two local papers with regard to a number of qualities. A battery of questions dealt with the local paper Östra Småland specifically. The respondents also had to indicate a number of reason why they listen to local radio, watch Swedish television, read morning papers and watch cabel-television.

Subject area

Media, Political behaviour and attitudes, Leisure, tourism and sport (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

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Responsible department/unit

University of Gothenburg, Department of Political Science

Creator/Principal investigator(s)

Lennart Weibull - University of Gothenburg, Department of Journalism Media and Communication

Identifiers

SND-ID: SND 0298

Description

This survey forms part of the research program ´Dagspresskollegiet´. The target group of this survey was the inhabitants of Kalmar and Öland. Most of the questions are replications of questions asked in previous readership studies, i.e. questions concerning reading habits, subscriptions of papers, reading interests and background variables such as gender, age, education and party preference. In this survey the respondent had to give an estimation on the share of households reading the local morning papers Barometern and Östra Småland respectively. Furthermore the respondent had to compare the two local papers with regard to a number of qualities. A battery of questions dealt with the local paper Östra Småland specifically. The respondents also had to indicate a number of reason why they listen to local radio, watch Swedish television, read morning papers and watch cabel-television.

Language

Swedish

Time period(s) investigated

1988-03-24 — 1989-01-26

Unit of analysis

Population

Inhabitants of Kalmar and Öland municipalities, aged 15-75 years.

Sampling procedure

Probability: Simple random

Subject area

Media, Political behaviour and attitudes, Leisure, tourism and sport (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Publications

Kratz, C. (1989) Tidningsläsning i Kalmar och på Öland. Work report no. 54. Göteborg: Department of Political Science.

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Version 1.0

Study of reading habits 1988 - Kalmar and Öland

Suggested citation

Lennart Weibull. University of Gothenburg, Department of Political Science (2010). <em>Study of reading habits 1988 - Kalmar and Öland</em>. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/002495">https://doi.org/10.5878/002495</a>

Creator/Principal investigator(s)

Lennart Weibull - University of Gothenburg, Department of Journalism Media and Communication

Data format / data structure

Numeric

Data collection

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1988-03-24 — 1988-06-25

Data collector: University of Gothenburg, Department of Political Science

Source of the data: Population group

Variables

409

Number of individuals/objects

1200

Published: 1993-01-01
Last updated: 2019-02-06