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Study of reading habits 1988 - Kalmar and Öland

SND-ID: SND 0298

This study is part of the collection Local study of reading habits

Creator/Principal investigator(s)

Lennart Weibull - University of Gothenburg, Department of Journalism Media and Communication

Description

This survey forms part of the research program ´Dagspresskollegiet´. The target group of this survey was the inhabitants of Kalmar and Öland. Most of the questions are replications of questions asked in previous readership studies, i.e. questions concerning reading habits, subscriptions of papers, reading interests and background variables such as gender, age, education and party preference. In this survey the respondent had to give an estimation on the share of households reading the local morning papers Barometern and Östra Småland respectively. Furthermore the respondent had to compare the two local papers with regard to a number of qualities. A battery of questions dealt with the local paper Östra Småland specifically. The respondents also had to indicate a number of reason why they listen to local radio, watch Swedish television, read morning papers and watch cabel-television.

Language

Swedish

Research principal, contributors, and funding

Research principal

University of Gothenburg

Responsible department/unit

Department of Political Science

Protection and ethical review

Data contains personal data

No

Method and time period

Unit of analysis

Population

Inhabitants of Kalmar and Öland municipalities, aged 15-75 years.

Time Method

Sampling procedure

Probability: Simple random

Time period(s) investigated

1988-03-24 – 1989-01-26

Geographic coverage

Geographic spread

Geographic location: Mörbylånga Municipality, Kalmar Municipality, Borgholm Municipality

Topic and keywords

Research area

Media, Political behaviour and attitudes, Leisure, tourism and sport (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Keywords

internal politics

Publications

Kratz, C. (1989) Tidningsläsning i Kalmar och på Öland. Work report no. 54. Göteborg: Department of Political Science.

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Dataset
Study of reading habits 1988 - Kalmar and Öland

Version 1.0

Citation

Lennart Weibull. University of Gothenburg (2010). Study of reading habits 1988 - Kalmar and Öland. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/002495

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Data format / data structure

Numeric

Creator/Principal investigator(s)

Lennart Weibull - University of Gothenburg, Department of Journalism Media and Communication

Data collection

  • Mode of collection: Self-administered questionnaire: paper
  • Time period(s) for data collection: 1988-03-24–1988-06-25
  • Data collector: University of Gothenburg, Department of Political Science
  • Source of the data: Population group

Variables

409

Number of individuals/objects

1200

Is part of collection at SND

Local study of reading habits

Published: 1993-01-01
Last updated: 2019-02-06