Study of reading habits 1988 - Kalmar and Öland

This study is part of the collection Local study of reading habits

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Creator/Principal investigator(s):

Lennart Weibull - University of Gothenburg, Department of Journalism Media and Communication

Description:

This survey forms part of the research program ´Dagspresskollegiet´. The target group of this survey was the inhabitants of Kalmar and Öland. Most of the questions are replications of questions asked in previous readership studies, i.e. questions concerning reading habits, subscriptions of papers, reading interests and background variables such as gender, age, education and party preference. In this survey the respondent had to give an estimation on the share of households reading the local morning papers Barometern and Östra Småland respectively. Furthermore the respondent had to compare the two local papers with regard to a number of qualities. A battery of questions dealt with the local paper Östra Småland specifically. The respondents also had to indicate a number of reason why they listen to local radio, watch Swedish television, read morning papers and watch cabel-television.

Subject area:

media, political behaviour and attitudes, leisure, tourism and sport (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Keywords:

Map:

Responsible department/unit:

University of Gothenburg, Department of Political Science

Creator/Principal investigator(s):

Lennart Weibull - University of Gothenburg, Department of Journalism Media and Communication

Identifiers:

SND-ID: SND 0298

Description:

This survey forms part of the research program ´Dagspresskollegiet´. The target group of this survey was the inhabitants of Kalmar and Öland. Most of the questions are replications of questions asked in previous readership studies, i.e. questions concerning reading habits, subscriptions of papers, reading interests and background variables such as gender, age, education and party preference. In this survey the respondent had to give an estimation on the share of households reading the local morning papers Barometern and Östra Småland respectively. Furthermore the respondent had to compare the two local papers with regard to a number of qualities. A battery of questions dealt with the local paper Östra Småland specifically. The respondents also had to indicate a number of reason why they listen to local radio, watch Swedish television, read morning papers and watch cabel-television.

Language:

Swedish

Time period(s) investigated:

1988-03-24 — 1989-01-26

Unit of analysis:

Population:

Inhabitants of Kalmar and Öland municipalities, aged 15-75 years.

Sampling procedure:

Probability: Simple random

Subject area:

media, political behaviour and attitudes, leisure, tourism and sport (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Keywords:

Publications

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Kratz, C. (1989) Tidningsläsning i Kalmar och på Öland. Work report no. 54. Göteborg: Department of Political Science.

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Version 1.0:

2010-02-16 doi:10.5878/002495

Study of reading habits 1988 - Kalmar and Öland

Suggested citation:

Lennart Weibull. University of Gothenburg, Department of Political Science (2010). Study of reading habits 1988 - Kalmar and Öland. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/002495

Creator/Principal investigator(s):

Lennart Weibull - University of Gothenburg, Department of Journalism Media and Communication

Data format / data structure:

Numeric

Data collection:

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1988-03-24 — 1988-06-25

Data collector: University of Gothenburg, Department of Political Science

Source of the data: Population group

Variables:

409

Number of individuals/objects:

1200

Published: 1993-01-01
Last updated: 2019-02-06