Study of reading habits 1989 - Southeastern Skåne

This study is part of the collection Local study of reading habits

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Creator/Principal investigator(s)

Lennart Weibull - University of Gothenburg, Department of Journalism Media and Communication

Description

This survey forms part of the research program 'Dagspresskollegiet'. The target group of this survey was the inhabitants of five municipalities in Southeast Skåne: Sjöbo, Skurup, Simrishamn, Tomelilla and Ystad. Most of the questions are replications of questions asked in previous readership studies, i.e. questions concerning reading habits, subscriptions of papers, reading interests and background variables such as gender, age, education and party preference. There were also a number of questions not asked in previous surveys, such as the importance of having many pictures, illustrations, maps etc. in the daily paper. The respondent also had to compare the two local papers Ystad Allehanda and Skånska Dagbladet with regard to a number of qualities. A battery of questions dealt with the local paper Ystad Allehanda specifically. The respondents also had to indicate the importance of a number of ethical rules for the morning press and evening press respectively. Another question dealt with the respondents´ activities during the last twelve months.

Subject area

Media, Political behaviour and attitudes, Leisure, tourism and sport (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

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Responsible department/unit

University of Gothenburg, Department of Journalism Media and Communication

Creator/Principal investigator(s)

Lennart Weibull - University of Gothenburg, Department of Journalism Media and Communication

Identifiers

SND-ID: SND 0299

Description

This survey forms part of the research program 'Dagspresskollegiet'. The target group of this survey was the inhabitants of five municipalities in Southeast Skåne: Sjöbo, Skurup, Simrishamn, Tomelilla and Ystad. Most of the questions are replications of questions asked in previous readership studies, i.e. questions concerning reading habits, subscriptions of papers, reading interests and background variables such as gender, age, education and party preference. There were also a number of questions not asked in previous surveys, such as the importance of having many pictures, illustrations, maps etc. in the daily paper. The respondent also had to compare the two local papers Ystad Allehanda and Skånska Dagbladet with regard to a number of qualities. A battery of questions dealt with the local paper Ystad Allehanda specifically. The respondents also had to indicate the importance of a number of ethical rules for the morning press and evening press respectively. Another question dealt with the respondents´ activities during the last twelve months.

Language

Swedish

Time period(s) investigated

1989-01-26 — 1989-02-25

Unit of analysis

Population

Inhabitants of Sjöbo, Skurup, Simrishamn, Tomelilla and Ystad municipalities, aged 15-75 years.

Sampling procedure

Probability: Simple random

Subject area

Media, Political behaviour and attitudes, Leisure, tourism and sport (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Publications

Kratz, C. (1990) Tidningsläsning i Sydöstra Skåne : en presentation av en läsarundersökning. Report no. 3. Göteborg: Department of Journalism and Mass Communication.
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Version 1.0

Study of reading habits 1989 - Southeastern Skåne

Suggested citation

Lennart Weibull. University of Gothenburg, Department of Journalism Media and Communication (2010). <em>Study of reading habits 1989 - Southeastern Skåne</em>. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/002496">https://doi.org/10.5878/002496</a>

Creator/Principal investigator(s)

Lennart Weibull - University of Gothenburg, Department of Journalism Media and Communication

Data format / data structure

Numeric

Data collection

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1989-01-26 — 1989-02-25

Data collector: University of Gothenburg, Department of Journalism Media and Communication

Source of the data: Population group

Variables

419

Number of individuals/objects

1700

Published: 1993-01-01
Last updated: 2019-02-06