Study of reading habits 1987 - Värmland

This study is part of the collection Local study of reading habits

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Creator/Principal investigator(s)

Lennart Weibull - University of Gothenburg, Department of Journalism Media and Communication

Description

This survey forms part of the research program ´Dagspresskollegiet´. The target group of this survey was the inhabitants of Värmland. Most of the questions are replications of questions asked in previous readership studies, i.e. questions concerning reading habits, subscriptions of papers, reading interests and background variables such as gender, age, education and party preference. There were also a number of questions not asked in previous surveys, such as the opinion on how the respondent´s local morning paper cover different sports, the opinion on the length of the news articles and the importance of colour pictures in the morning paper. Respondents had to indicate what kind of news they would read first, good ones or bad ones. The respondent also had to compare the two local papers Nya Wermlands-Tidningen and Värmlands Folkblad with regard to a number of qualities. Furthermore the respondents had to indicate on a scale how interested they were in a number of activities.

Subject area

Media, Political behaviour and attitudes, Leisure, tourism and sport (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

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Responsible department/unit

University of Gothenburg, Department of Political Science

Creator/Principal investigator(s)

Lennart Weibull - University of Gothenburg, Department of Journalism Media and Communication

Identifiers

SND-ID: SND 0300

Description

This survey forms part of the research program ´Dagspresskollegiet´. The target group of this survey was the inhabitants of Värmland. Most of the questions are replications of questions asked in previous readership studies, i.e. questions concerning reading habits, subscriptions of papers, reading interests and background variables such as gender, age, education and party preference. There were also a number of questions not asked in previous surveys, such as the opinion on how the respondent´s local morning paper cover different sports, the opinion on the length of the news articles and the importance of colour pictures in the morning paper. Respondents had to indicate what kind of news they would read first, good ones or bad ones. The respondent also had to compare the two local papers Nya Wermlands-Tidningen and Värmlands Folkblad with regard to a number of qualities. Furthermore the respondents had to indicate on a scale how interested they were in a number of activities.

Language

Swedish

Time period(s) investigated

1987-03-27 — 1995-09-17

Unit of analysis

Population

Inhabitants of Filipstad, Forshaga, Grums, Hagfors, Hammarö, Karlstad, Kil, Kristinehamn, Munkfors, Storfors, Sunne and Torsby municipalities, aged 15-75 years.

Sampling procedure

Probability: Simple random

Subject area

Media, Political behaviour and attitudes, Leisure, tourism and sport (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Publications

Björkqvist, K. (1988) Tidningsläsning i Värmland - en presentation av en läsarundersökning. Work report no. 42. Göteborg: Department of Political Science.

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Version 1.0

Study of reading habits 1987 - Värmland

Suggested citation

Lennart Weibull. University of Gothenburg, Department of Political Science (1999). <em>Study of reading habits 1987 - Värmland</em>. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/002494">https://doi.org/10.5878/002494</a>

Creator/Principal investigator(s)

Lennart Weibull - University of Gothenburg, Department of Journalism Media and Communication

Data format / data structure

Numeric

Data collection

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1987-03-27 — 1987-06-05

Data collector: University of Gothenburg, Department of Political Science

Source of the data: Population group

Variables

411

Number of individuals/objects

1600

Published: 1993-01-01
Last updated: 2019-02-06