Study of reading habits 1987 - Värmland

SND-ID: SND 0300

This study is part of the collection Local study of reading habits

Creator/Principal investigator(s)

Lennart Weibull - University of Gothenburg, Department of Journalism Media and Communication


This survey forms part of the research program ´Dagspresskollegiet´. The target group of this survey was the inhabitants of Värmland. Most of the questions are replications of questions asked in previous readership studies, i.e. questions concerning reading habits, subscriptions of papers, reading interests and background variables such as gender, age, education and party preference. There were also a number of questions not asked in previous surveys, such as the opinion on how the respondent´s local morning paper cover different sports, the opinion on the length of the news articles and the importance of colour pictures in the morning paper. Respondents had to indicate what kind of news they would read first, good ones or bad ones. The respondent also had to compare the two local papers Nya Wermlands-Tidningen and Värmlands Folkblad with regard to a number of qualities. Furthermore the respondents had to indicate on a scale how interested they were in a number of activities.



Research principal, contributors, and funding

Research principal

University of Gothenburg

Responsible department/unit

Department of Political Science

Protection and ethical review

Data contains personal data


Method and time period

Unit of analysis


Inhabitants of Filipstad, Forshaga, Grums, Hagfors, Hammarö, Karlstad, Kil, Kristinehamn, Munkfors, Storfors, Sunne and Torsby municipalities, aged 15-75 years.

Sampling procedure

Probability: Simple random

Time period(s) investigated

1987-03-27 – 1995-09-17

Topic and keywords

Research area

Media, Political behaviour and attitudes, Leisure, tourism and sport (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)


Björkqvist, K. (1988) Tidningsläsning i Värmland - en presentation av en läsarundersökning. Work report no. 42. Göteborg: Department of Political Science.

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Study of reading habits 1987 - Värmland

Associated documentation

Version 1.0


Lennart Weibull. University of Gothenburg (1999). Study of reading habits 1987 - Värmland. Swedish National Data Service. Version 1.0.

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Data format / data structure


Creator/Principal investigator(s)

Lennart Weibull - University of Gothenburg, Department of Journalism Media and Communication

Data collection

  • Mode of collection: Self-administered questionnaire: paper
  • Time period(s) for data collection: 1987-03-27–1987-06-05
  • Data collector: University of Gothenburg, Department of Political Science
  • Source of the data: Population group



Number of individuals/objects


Published: 1993-01-01
Last updated: 2019-02-06