Study of reading habits 1986 - Gästrikland

SND-ID: SND 0301

This study is part of the collection Local study of reading habits

Creator/Principal investigator(s)

Lennart Weibull - University of Gothenburg, Department of Journalism Media and Communication


This survey forms part of the research program ´Dagspresskollegiet´. The target group of this survey was the inhabitants of five municipalities in Gästrikland: Gävle, Sandviken, Hofors, Ockelbo and Älvkarleby. Most of the questions are replications of questions asked in previous readership studies, i.e. questions concerning reading habits, subscriptions of papers, reading interests and background variables such as gender, age, education and party preference. There were also a number of questions not asked in previous surveys, such as the opinion on how much it is reasonable to pay annually for a local morning paper subscription and the attitude to paying the subscription fee through automatic deduction from a bank account. The respondent also had to compare the two local papers Arbetarbladet and Gefle Dagblad with regard to a number of qualities. Furthermore the respondents had to indicate if their local morning paper ought to increase or decrease their efforts in a number of fields. Another question dealt with the importance of a number of values in life, such as having a pleasant life, freed

... Show more..



Research principal, contributors, and funding

Research principal

University of Gothenburg

Responsible department/unit

Department of Political Science

Protection and ethical review

Data contains personal data


Method and time period

Unit of analysis


Inhabitants of Gävle, Hofors, Ockelbo, Sandviken and Älvkarleby municipalities, aged 15-75 years

Sampling procedure

Probability: Simple random

Time period(s) investigated

1986-08-28 – 1986-10-07

Topic and keywords

Research area

Media, Political behaviour and attitudes, Leisure, tourism and sport (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)


Björkqvist, K. (1988) Tidningsläsning i Gästrikland. Presentation av en läsarundersökning. Work report no. 28. Göteborg: Department of Political Science.
Libris | Google Books

If you have published anything based on these data, please notify us with a reference to your publication(s). If you are responsible for the catalogue entry, you can update the metadata/data description in DORIS.

Study of reading habits 1986 - Gästrikland

Version 1.0


Lennart Weibull. University of Gothenburg (1993). Study of reading habits 1986 - Gästrikland. Swedish National Data Service. Version 1.0.

Download citation

Data format / data structure


Creator/Principal investigator(s)

Lennart Weibull - University of Gothenburg, Department of Journalism Media and Communication

Data collection

  • Mode of collection: Self-administered questionnaire: paper
  • Time period(s) for data collection: 1986-08-28–1986-10-07
  • Data collector: University of Gothenburg, Department of Political Science
  • Source of the data: Population group



Number of individuals/objects


Published: 1993-01-01
Last updated: 2019-02-06