Study of reading habits 1986 - Gästrikland

This study is part of the collection Local study of reading habits

Order collection
Order data

Creator/Principal investigator(s)

Lennart Weibull - University of Gothenburg, Department of Journalism Media and Communication

Description

This survey forms part of the research program ´Dagspresskollegiet´. The target group of this survey was the inhabitants of five municipalities in Gästrikland: Gävle, Sandviken, Hofors, Ockelbo and Älvkarleby. Most of the questions are replications of questions asked in previous readership studies, i.e. questions concerning reading habits, subscriptions of papers, reading interests and background variables such as gender, age, education and party preference. There were also a number of questions not asked in previous surveys, such as the opinion on how much it is reasonable to pay annually for a local morning paper subscription and the attitude to paying the subscription fee through automatic deduction from a bank account. The respondent also had to compare the two local papers Arbetarbladet and Gefle Dagblad with regard to a number of qualities. Furthermore the respondents had to indicate if their local morning paper ought to increase or decrease their efforts in a number of fields. Another question dealt with the importance of a number of values in life, such as having a pleasant life, freed

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Subject area

Media, Political behaviour and attitudes, Leisure, tourism and sport (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Map

Creator/Principal investigator(s)

Lennart Weibull - University of Gothenburg, Department of Journalism Media and Communication

Identifiers

SND-ID: SND 0301

Description

This survey forms part of the research program ´Dagspresskollegiet´. The target group of this survey was the inhabitants of five municipalities in Gästrikland: Gävle, Sandviken, Hofors, Ockelbo and Älvkarleby. Most of the questions are replications of questions asked in previous readership studies, i.e. questions concerning reading habits, subscriptions of papers, reading interests and background variables such as gender, age, education and party preference. There were also a number of questions not asked in previous surveys, such as the opinion on how much it is reasonable to pay annually for a local morning paper subscription and the attitude to paying the subscription fee through automatic deduction from a bank account. The respondent also had to compare the two local papers Arbetarbladet and Gefle Dagblad with regard to a number of qualities. Furthermore the respondents had to indicate if their local morning paper ought to increase or decrease their efforts in a number of fields. Another question dealt with the importance of a number of values in life, such as having a pleasant life, freed

... Show more..

Language

Swedish

Time period(s) investigated

1986-08-28 — 1986-10-07

Unit of analysis

Population

Inhabitants of Gävle, Hofors, Ockelbo, Sandviken and Älvkarleby municipalities, aged 15-75 years

Sampling procedure

Probability: Simple random

Data contains personal data

No

Subject area

Media, Political behaviour and attitudes, Leisure, tourism and sport (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Publications

Björkqvist, K. (1988) Tidningsläsning i Gästrikland. Presentation av en läsarundersökning. Work report no. 28. Göteborg: Department of Political Science.
Libris Google Books

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Study of reading habits 1986 - Gästrikland

Creator/Principal investigator(s)

Lennart Weibull - University of Gothenburg, Department of Journalism Media and Communication

Data format / data structure

Numeric

Data collection

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1986-08-28 — 1986-10-07

Data collector: University of Gothenburg, Department of Political Science

Source of the data: Population group

Variables

378

Number of individuals/objects

1001

Published: 1993-01-01
Last updated: 2019-02-06