Study of reading habits 1986 - Essunga, Götene and Vara

This study is part of the collection Local study of reading habits

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Creator/Principal investigator(s):

Lennart Weibull - University of Gothenburg, Department of Journalism Media and Communication

Description:

This survey forms part of the research program ´Dagspresskollegiet´. The target group of this survey was the inhabitants of three municipalities in Västergötland: Essunga, Götene and Vara. Most of the questions are replications of questions asked in previous readership studies, i.e. questions concerning reading habits, subscriptions of papers, reading interests and background variables such as gender, age, education and party preference. There were also a number of questions not asked in previous surveys. The respondents had to indicate the importance of a number of qualities for the choice of local morning paper, and also the importance of receiving news from certain geographical areas. Other questions dealt with how much of the stuff published about sport, economy, political news etc. the respondent was interested in to read. A comparison was done between the news report in local papers, evening papers, television, national radio and local radio.

Subject area:

media, political behaviour and attitudes, leisure, tourism and sport (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Keywords:

Map:

Responsible department/unit:

University of Gothenburg, Department of Political Science

Creator/Principal investigator(s):

Lennart Weibull - University of Gothenburg, Department of Journalism Media and Communication

Identifiers:

SND-ID: SND 0303

Description:

This survey forms part of the research program ´Dagspresskollegiet´. The target group of this survey was the inhabitants of three municipalities in Västergötland: Essunga, Götene and Vara. Most of the questions are replications of questions asked in previous readership studies, i.e. questions concerning reading habits, subscriptions of papers, reading interests and background variables such as gender, age, education and party preference. There were also a number of questions not asked in previous surveys. The respondents had to indicate the importance of a number of qualities for the choice of local morning paper, and also the importance of receiving news from certain geographical areas. Other questions dealt with how much of the stuff published about sport, economy, political news etc. the respondent was interested in to read. A comparison was done between the news report in local papers, evening papers, television, national radio and local radio.

Language:

Swedish

Time period(s) investigated:

1986-01-01 — 1986-01-31

Geographic spread:

Unit of analysis:

Population:

Inhabitants of Essunga, Götene and Vara municipalities, aged 15-75 years.

Sampling procedure:

Probability: Simple random

Subject area:

media, political behaviour and attitudes, leisure, tourism and sport (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Keywords:

Publications

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Severinsson, R. (1987) Tidningsläsning i Essunga, Götene och Vara. Göteborg: Department of Political Science.
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Version 1.0:

1992-09-01 doi:10.5878/002492

Dataset 1

Study of reading habits 1986 - Essunga and Götene

Suggested citation:

Lennart Weibull. University of Gothenburg, Department of Political Science (1992). Study of reading habits 1986 - Essunga and Götene. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/002492

Creator/Principal investigator(s):

Lennart Weibull - University of Gothenburg, Department of Journalism Media and Communication

Data format / data structure:

Numeric

Data collection:

Mode of collection: Self-administered questionnaire

Time period(s) for data collection: 1986-01-01 — 1986-01-31

Source of the data: Population group

Variables:

348

Number of individuals/objects:

1101

Version 1.0:

1992-09-01 doi:10.5878/002493

Dataset 2

Study of reading habits 1986 - Essunga and Götene

Suggested citation:

Lennart Weibull. University of Gothenburg, Department of Political Science (1992). Study of reading habits 1986 - Essunga and Götene. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/002493

Creator/Principal investigator(s):

Lennart Weibull - University of Gothenburg, Department of Journalism Media and Communication

Data format / data structure:

Numeric

Data collection:

Mode of collection: Self-administered questionnaire

Time period(s) for data collection: 1986-01-01 — 1986-01-31

Source of the data: Population group

Variables:

326

Number of individuals/objects:

680

Published: 1993-01-01
Last updated: 2019-12-11