Study of reading habits 1986 - Essunga, Götene and Vara

This study is part of the collection Local study of reading habits

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Creator/Principal investigator(s)

Lennart Weibull - University of Gothenburg, Department of Journalism Media and Communication

Description

This survey forms part of the research program ´Dagspresskollegiet´. The target group of this survey was the inhabitants of three municipalities in Västergötland: Essunga, Götene and Vara. Most of the questions are replications of questions asked in previous readership studies, i.e. questions concerning reading habits, subscriptions of papers, reading interests and background variables such as gender, age, education and party preference. There were also a number of questions not asked in previous surveys. The respondents had to indicate the importance of a number of qualities for the choice of local morning paper, and also the importance of receiving news from certain geographical areas. Other questions dealt with how much of the stuff published about sport, economy, political news etc. the respondent was interested in to read. A comparison was done between the news report in local papers, evening papers, television, national radio and local radio.

Subject area

Media, Political behaviour and attitudes, Leisure, tourism and sport (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Map

Creator/Principal investigator(s)

Lennart Weibull - University of Gothenburg, Department of Journalism Media and Communication

Identifiers

SND-ID: SND 0303

Description

This survey forms part of the research program ´Dagspresskollegiet´. The target group of this survey was the inhabitants of three municipalities in Västergötland: Essunga, Götene and Vara. Most of the questions are replications of questions asked in previous readership studies, i.e. questions concerning reading habits, subscriptions of papers, reading interests and background variables such as gender, age, education and party preference. There were also a number of questions not asked in previous surveys. The respondents had to indicate the importance of a number of qualities for the choice of local morning paper, and also the importance of receiving news from certain geographical areas. Other questions dealt with how much of the stuff published about sport, economy, political news etc. the respondent was interested in to read. A comparison was done between the news report in local papers, evening papers, television, national radio and local radio.

Language

Swedish

Time period(s) investigated

1986-01-01 — 1986-01-31

Geographic spread

Unit of analysis

Population

Inhabitants of Essunga, Götene and Vara municipalities, aged 15-75 years.

Sampling procedure

Probability: Simple random

Data contains personal data

No

Subject area

Media, Political behaviour and attitudes, Leisure, tourism and sport (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Publications

Severinsson, R. (1987) Tidningsläsning i Essunga, Götene och Vara. Göteborg: Department of Political Science.
Libris

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Version 1.0

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Dataset 1

Study of reading habits 1986 - Essunga and Götene

Citation

Lennart Weibull. University of Gothenburg, Department of Political Science (1992). <em>Study of reading habits 1986 - Essunga and Götene</em>. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/002492">https://doi.org/10.5878/002492</a>

Creator/Principal investigator(s)

Lennart Weibull - University of Gothenburg, Department of Journalism Media and Communication

Data format / data structure

Numeric

Data collection

Mode of collection: Self-administered questionnaire

Time period(s) for data collection: 1986-01-01 — 1986-01-31

Source of the data: Population group

Variables

348

Number of individuals/objects

1101

Version 1.0

Download citation

Dataset 2

Study of reading habits 1986 - Essunga and Götene

Citation

Lennart Weibull. University of Gothenburg, Department of Political Science (1992). <em>Study of reading habits 1986 - Essunga and Götene</em>. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/002493">https://doi.org/10.5878/002493</a>

Creator/Principal investigator(s)

Lennart Weibull - University of Gothenburg, Department of Journalism Media and Communication

Data format / data structure

Numeric

Data collection

Mode of collection: Self-administered questionnaire

Time period(s) for data collection: 1986-01-01 — 1986-01-31

Source of the data: Population group

Variables

326

Number of individuals/objects

680

Published: 1993-01-01
Last updated: 2019-12-11