Study of reading habits 1984 - Alingsås

Lennart Weibull - University of Gothenburg, Department of Journalism Media and Communication

This survey forms part of the research program ´Dagspresskollegiet´. The target group of this survey was the inhabitants of Alingsås. Many of the questions are replications of questions asked in previous readership studies, i.e. questions concerning reading habits, subscriptions of papers, reading interests and background variables such as gender, age, education and party preference. There were also a number of questions not asked in previous surveys. These questions dealt with: the importance of getting news from different areas; opinions on Alingsås Tidning, Göteborgs-Posten and Alingsås Kuriren; and the importance of a number of political goals. The respondents also had to state if they agreed or disagreed with a number of statements on politicians and authorities.

Swedish