Study of reading habits 1984 - Southern Halland

SND-ID: SND 0311

This study is part of the collection Local study of reading habits

Creator/Principal investigator(s)

Lennart Weibull - University of Gothenburg, Department of Journalism Media and Communication


This survey forms part of the research program ´Dagspresskollegiet´. The target group of this survey was the inhabitants of three municipalities in southern Halland: Halmstad, Hylte and Laholm. Most of the questions are replications of questions asked in previous readership studies, i.e. questions concerning reading habits, subscriptions of papers, reading interests and background variables such as gender, age, education and party preference. There were also questions not asked in previous surveys. In this survey the respondents were asked if they had enough knowledge in English to follow an English or American program without Swedish subtitles. Another question dealt with who had the greatest influence on the choice of morning paper. A battery of questions dealt with the local paper Hallands-Posten specifically.



Research principal, contributors, and funding

Research principal

University of Gothenburg

Responsible department/unit

Department of Political Science

Protection and ethical review

Data contains personal data


Method and time period

Unit of analysis


Individuals aged 15-75 years and residing in Halmstad, Hylte and Laholm municipalities

Sampling procedure

Probability: Simple random

Time period(s) investigated

1984-01-01 – 1984-01-01

Geographic coverage

Geographic spread

Geographic location: Hylte Municipality, Halmstad Municipality, Laholm Municipality

Topic and keywords

Research area

Media, Political behaviour and attitudes, Leisure, tourism and sport (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)


Reimer, B. (1984) Tidningsläsning i södra Halland. Göteborg: Department of Political Science.
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Study of reading habits 1984 - Southern Halland

Version 1.0


Lennart Weibull. University of Gothenburg (1993). Study of reading habits 1984 - Southern Halland. Swedish National Data Service. Version 1.0.

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Data format / data structure


Creator/Principal investigator(s)

Lennart Weibull - University of Gothenburg, Department of Journalism Media and Communication

Data collection

  • Mode of collection: Self-administered questionnaire: paper
  • Time period(s) for data collection: 1984-01-01–1984-01-01
  • Data collector: University of Gothenburg, Department of Political Science
  • Source of the data: Population group



Number of individuals/objects


Published: 1993-01-01
Last updated: 2019-02-06