Study of reading habits 1984 - Southern Halland

This study is part of the collection Local study of reading habits

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Creator/Principal investigator(s)

Lennart Weibull - University of Gothenburg, Department of Journalism Media and Communication

Description

This survey forms part of the research program ´Dagspresskollegiet´. The target group of this survey was the inhabitants of three municipalities in southern Halland: Halmstad, Hylte and Laholm. Most of the questions are replications of questions asked in previous readership studies, i.e. questions concerning reading habits, subscriptions of papers, reading interests and background variables such as gender, age, education and party preference. There were also questions not asked in previous surveys. In this survey the respondents were asked if they had enough knowledge in English to follow an English or American program without Swedish subtitles. Another question dealt with who had the greatest influence on the choice of morning paper. A battery of questions dealt with the local paper Hallands-Posten specifically.

Subject area

Media, Political behaviour and attitudes, Leisure, tourism and sport (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Keywords

internal politics

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Principal organisation

University of Gothenburg

Accessibility status

Access to data through SND
Access to data is restricted

Responsible department/unit

University of Gothenburg, Department of Political Science

Creator/Principal investigator(s)

Lennart Weibull - University of Gothenburg, Department of Journalism Media and Communication

Identifiers

SND-ID: SND 0311

Description

This survey forms part of the research program ´Dagspresskollegiet´. The target group of this survey was the inhabitants of three municipalities in southern Halland: Halmstad, Hylte and Laholm. Most of the questions are replications of questions asked in previous readership studies, i.e. questions concerning reading habits, subscriptions of papers, reading interests and background variables such as gender, age, education and party preference. There were also questions not asked in previous surveys. In this survey the respondents were asked if they had enough knowledge in English to follow an English or American program without Swedish subtitles. Another question dealt with who had the greatest influence on the choice of morning paper. A battery of questions dealt with the local paper Hallands-Posten specifically.

Language

Swedish

Time period(s) investigated

1984-01-01 — 1984-01-01

Geographic spread

Geographic location: Hylte Municipality, Halmstad Municipality, Laholm Municipality

Unit of analysis

Population

Individuals aged 15-75 years and residing in Halmstad, Hylte and Laholm municipalities

Time Method

Sampling procedure

Probability: Simple random

Subject area

Media, Political behaviour and attitudes, Leisure, tourism and sport (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Keywords

internal politics

Is part of collection at SND

Local study of reading habits

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Publications

Reimer, B. (1984) Tidningsläsning i södra Halland. Göteborg: Department of Political Science.
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Study of reading habits 1984 - Southern Halland

Creator/Principal investigator(s)

Lennart Weibull - University of Gothenburg, Department of Journalism Media and Communication

Data format / data structure

Numeric

Data collection

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1984-01-01 — 1984-01-01

Data collector: University of Gothenburg, Department of Political Science

Source of the data: Population group

Variables

667

Number of individuals/objects

1425

Published: 1993-01-01
Last updated: 2019-02-06