Study of reading habits 1981 - Sundsvall

This study is part of the collection Local study of reading habits

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Creator/Principal investigator(s)

Lennart Weibull - University of Gothenburg, Department of Journalism Media and Communication

Description

This survey forms part of the research program ´Dagspresskollegiet´, a program considering the local population´s reading habits and attitudes toward the local press. Inhabitants of Sundsvall were asked about how often they read a number of specified papers and if they were subscribers; if they had subscribed earlier and reason for interruption; changes of morning paper the last ten years; subscription for morning paper the last ten years, choice of newspaper and reason for this choice; changes of paper, and reason why; purchase of single copies for a number of papers; regulary reading of local morning paper; time spent with the morning paper; amount read of different contents; availability of local morning paper at place of work; opinions on different front pages; the importance of coulored pictures in the morning paper; the importance of advertisement when choosing a newspaper; important contents of a morning paper. The respondents also had to indicate if they agreed or disagreed with a number of statements on newspapers, radio and television. Other questions dealt with how often the respond

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Subject area

Media, Political behaviour and attitudes, Leisure, tourism and sport (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

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Creator/Principal investigator(s)

Lennart Weibull - University of Gothenburg, Department of Journalism Media and Communication

Identifiers

SND-ID: SND 0312

Description

This survey forms part of the research program ´Dagspresskollegiet´, a program considering the local population´s reading habits and attitudes toward the local press. Inhabitants of Sundsvall were asked about how often they read a number of specified papers and if they were subscribers; if they had subscribed earlier and reason for interruption; changes of morning paper the last ten years; subscription for morning paper the last ten years, choice of newspaper and reason for this choice; changes of paper, and reason why; purchase of single copies for a number of papers; regulary reading of local morning paper; time spent with the morning paper; amount read of different contents; availability of local morning paper at place of work; opinions on different front pages; the importance of coulored pictures in the morning paper; the importance of advertisement when choosing a newspaper; important contents of a morning paper. The respondents also had to indicate if they agreed or disagreed with a number of statements on newspapers, radio and television. Other questions dealt with how often the respond

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Language

Swedish

Time period(s) investigated

1981-01-01 — 1981-01-01

Geographic spread

Geographic location: Sundsvall Municipality

Unit of analysis

Population

Individuals aged 15-75 years and residing in Sundsvall municipality

Sampling procedure

Probability: Simple random

Data contains personal data

No

Subject area

Media, Political behaviour and attitudes, Leisure, tourism and sport (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Associated documentation

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Study of reading habits 1981 - Sundsvall

Creator/Principal investigator(s)

Lennart Weibull - University of Gothenburg, Department of Journalism Media and Communication

Data format / data structure

Numeric

Data collection

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1981-01-01 — 1981-01-01

Data collector: University of Gothenburg, Department of Political Science

Source of the data: Population group

Variables

522

Number of individuals/objects

788

Published: 1993-01-01
Last updated: 2019-02-06