Study of reading habits 1981 - Sundsvall

This study is part of the collection Local study of reading habits

Creator/Principal investigator(s):

Lennart Weibull - University of Gothenburg, Department of Journalism Media and Communication

Description:

This survey forms part of the research program ´Dagspresskollegiet´, a program considering the local population´s reading habits and attitudes toward the local press. Inhabitants of Sundsvall were asked about how often they read a number of specified papers and if they were subscribers; if they had subscribed earlier and reason for interruption; changes of morning paper the last ten years; subscription for morning paper the last ten years, choice of newspaper and reason for this choice; changes of paper, and reason why; purchase of single copies for a number of papers; regulary reading of local morning paper; time spent with the morning paper; amount read of different contents; availability of local morning paper at place of work; opinions on different front pages; the importance of coulored pictures in the morning paper; the importance of advertisement when choosing a newspaper; important contents of a morning paper. The respondents also had to indicate if they agreed or disagreed with a number of statements on newspapers, radio and television. Other questions dealt with how often the respond

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Keywords:

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Principal organisation:

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Creator/Principal investigator(s):

Lennart Weibull - University of Gothenburg, Department of Journalism Media and Communication

Identifiers:

SND-ID: SND 0312

Description:

This survey forms part of the research program ´Dagspresskollegiet´, a program considering the local population´s reading habits and attitudes toward the local press. Inhabitants of Sundsvall were asked about how often they read a number of specified papers and if they were subscribers; if they had subscribed earlier and reason for interruption; changes of morning paper the last ten years; subscription for morning paper the last ten years, choice of newspaper and reason for this choice; changes of paper, and reason why; purchase of single copies for a number of papers; regulary reading of local morning paper; time spent with the morning paper; amount read of different contents; availability of local morning paper at place of work; opinions on different front pages; the importance of coulored pictures in the morning paper; the importance of advertisement when choosing a newspaper; important contents of a morning paper. The respondents also had to indicate if they agreed or disagreed with a number of statements on newspapers, radio and television. Other questions dealt with how often the respond

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Language:

Swedish

Time period(s) investigated:

1981-01-01 — 1981-01-01

Geographic spread:

Geographic location: Sundsvall Municipality

Unit of analysis:

Population:

Individuals aged 15-75 years and residing in Sundsvall municipality

Sampling procedure:

Probability: Simple random

Keywords:

Study of reading habits 1981 - Sundsvall

Data format / data structure:

Numeric

Data collection:

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1981-01-01 — 1981-01-01

Data collector: University of Gothenburg, Department of Political Science

Source of the data: Population group

Variables:

522

Number of individuals/objects:

788