This study is part of the collection Local study of reading habits
Creator/Principal investigator(s)
Lennart Weibull - University of Gothenburg, Department of Journalism Media and Communication
Description
This survey forms part of the research program ´Dagspresskollegiet´, a program considering the local population´s reading habits and attitudes toward the local press. Inhabitants of Sundsvall were asked about how often they read a number of specified papers and if they were subscribers; if they had subscribed earlier and reason for interruption; changes of morning paper the last ten years; subscription for morning paper the last ten years, choice of newspaper and reason for this choice; changes of paper, and reason why; purchase of single copies for a number of papers; regulary reading of local morning paper; time spent with the morning paper; amount read of different contents; availability of local morning paper at place of work; opinions on different front pages; the importance of coulored pictures in the morning paper; the importance of advertisement when choosing a newspaper; important contents of a morning paper. The respondents also had to indicate if they agreed or disagreed with a number of statements on newspapers, radio and television. Other questions dealt with how often the respond
... Show more..Subject area
Media, Political behaviour and attitudes, Leisure, tourism and sport
(CESSDA Topic Classification)
Social Sciences, Media Studies
(The Swedish standard of fields of research 2011)
Keywords
Map
Principal organisation
Accessibility status
Responsible department/unit
University of Gothenburg, Department of Political Science
Creator/Principal investigator(s)
Lennart Weibull - University of Gothenburg, Department of Journalism Media and Communication
Identifiers
SND-ID: SND 0312
Description
This survey forms part of the research program ´Dagspresskollegiet´, a program considering the local population´s reading habits and attitudes toward the local press. Inhabitants of Sundsvall were asked about how often they read a number of specified papers and if they were subscribers; if they had subscribed earlier and reason for interruption; changes of morning paper the last ten years; subscription for morning paper the last ten years, choice of newspaper and reason for this choice; changes of paper, and reason why; purchase of single copies for a number of papers; regulary reading of local morning paper; time spent with the morning paper; amount read of different contents; availability of local morning paper at place of work; opinions on different front pages; the importance of coulored pictures in the morning paper; the importance of advertisement when choosing a newspaper; important contents of a morning paper. The respondents also had to indicate if they agreed or disagreed with a number of statements on newspapers, radio and television. Other questions dealt with how often the respond
... Show more..Language
Swedish
Time period(s) investigated
1981-01-01 — 1981-01-01
Geographic spread
Geographic location: Sundsvall Municipality
Unit of analysis
Population
Individuals aged 15-75 years and residing in Sundsvall municipality
Time Method
Sampling procedure
Subject area
Media, Political behaviour and attitudes, Leisure, tourism and sport
(CESSDA Topic Classification)
Social Sciences, Media Studies
(The Swedish standard of fields of research 2011)
Keywords
Is part of collection at SND
Associated documentation
Creator/Principal investigator(s)
Lennart Weibull - University of Gothenburg, Department of Journalism Media and Communication
Data format / data structure
Numeric
Data collection
Mode of collection: Self-administered questionnaire: paper
Time period(s) for data collection: 1981-01-01 — 1981-01-01
Data collector: University of Gothenburg, Department of Political Science
Source of the data: Population group
Variables
522
Number of individuals/objects
788