Study of reading habits 1982 - Jönköping

This study is part of the collection Local study of reading habits

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Creator/Principal investigator(s):

Lennart Weibull - University of Gothenburg, Department of Journalism Media and Communication

Description:

This survey forms part of the research program ´Dagspresskollegiet´. The target group of this survey was the inhabitants of Jönköping. Many of the questions are replications of questions asked in previous readership studies, i.e. questions concerning reading habits, subscriptions of papers, reading interests and background variables such as gender, age, education and party preference. There were also a number of questions not asked in previous surveys. These questions dealt with: the importance of newsbills when buying single copies of morning papers and evening papers; viewing different types of TV-programs; spare-time activities; attention to different types of advertisement. The respondents were to give their opinion on news reports and presentations in the TV news magazines, Rapport and Aktuellt, and in the local morning papers Jönköpings-Posten and Smålands Folkblad. This was done by indicating location on a scale between a pair of contradictions describing different qualities. A battery of questions dealt with the local paper Jönköpings-Posten specifically.

Subject area:

media, political behaviour and attitudes, leisure, tourism and sport (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Keywords:

internal politics

Map:

Principal organisation:

University of Gothenburg

Accessibility status:

Access to data through SND
Access to data is restricted

Responsible department/unit:

University of Gothenburg, Department of Political Science

Creator/Principal investigator(s):

Lennart Weibull - University of Gothenburg, Department of Journalism Media and Communication

Identifiers:

SND-ID: SND 0314

Description:

This survey forms part of the research program ´Dagspresskollegiet´. The target group of this survey was the inhabitants of Jönköping. Many of the questions are replications of questions asked in previous readership studies, i.e. questions concerning reading habits, subscriptions of papers, reading interests and background variables such as gender, age, education and party preference. There were also a number of questions not asked in previous surveys. These questions dealt with: the importance of newsbills when buying single copies of morning papers and evening papers; viewing different types of TV-programs; spare-time activities; attention to different types of advertisement. The respondents were to give their opinion on news reports and presentations in the TV news magazines, Rapport and Aktuellt, and in the local morning papers Jönköpings-Posten and Smålands Folkblad. This was done by indicating location on a scale between a pair of contradictions describing different qualities. A battery of questions dealt with the local paper Jönköpings-Posten specifically.

Language:

Swedish

Time period(s) investigated:

1982-01-01 — 1982-01-01

Geographic spread:

Geographic location: Jönköping Municipality

Unit of analysis:

Population:

Individuals aged 15-75 years and residing in Jönköping municipality

Time Method:

Sampling procedure:

Probability: Simple random

Subject area:

media, political behaviour and attitudes, leisure, tourism and sport (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Keywords:

internal politics

Is part of collection at SND:

Local study of reading habits

Download metadata:

Study of reading habits 1982 - Jönköping

Creator/Principal investigator(s):

Lennart Weibull - University of Gothenburg, Department of Journalism Media and Communication

Data format / data structure:

Numeric

Data collection:

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1982-01-01 — 1982-01-01

Data collector: University of Gothenburg, Department of Political Science

Source of the data: Population group

Variables:

507

Number of individuals/objects:

584

Published: 1993-01-01
Last updated: 2019-02-06