Study of reading habits 1982 - Jönköping

SND-ID: SND 0314

This study is part of the collection Local study of reading habits

Creator/Principal investigator(s)

Lennart Weibull - University of Gothenburg, Department of Journalism Media and Communication


This survey forms part of the research program ´Dagspresskollegiet´. The target group of this survey was the inhabitants of Jönköping. Many of the questions are replications of questions asked in previous readership studies, i.e. questions concerning reading habits, subscriptions of papers, reading interests and background variables such as gender, age, education and party preference. There were also a number of questions not asked in previous surveys. These questions dealt with: the importance of newsbills when buying single copies of morning papers and evening papers; viewing different types of TV-programs; spare-time activities; attention to different types of advertisement. The respondents were to give their opinion on news reports and presentations in the TV news magazines, Rapport and Aktuellt, and in the local morning papers Jönköpings-Posten and Smålands Folkblad. This was done by indicating location on a scale between a pair of contradictions describing different qualities. A battery of questions dealt with the local paper Jönköpings-Posten specifically.



Research principal, contributors, and funding

Research principal

University of Gothenburg

Responsible department/unit

Department of Political Science

Protection and ethical review

Data contains personal data


Method and time period

Unit of analysis


Individuals aged 15-75 years and residing in Jönköping municipality

Sampling procedure

Probability: Simple random

Time period(s) investigated

1982-01-01 – 1982-01-01

Geographic coverage

Geographic spread

Geographic location: Jönköping Municipality

Topic and keywords

Research area

Media, Political behaviour and attitudes, Leisure, tourism and sport (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Study of reading habits 1982 - Jönköping

Version 1.0


Lennart Weibull. University of Gothenburg (1993). Study of reading habits 1982 - Jönköping. Swedish National Data Service. Version 1.0.

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Data format / data structure


Creator/Principal investigator(s)

Lennart Weibull - University of Gothenburg, Department of Journalism Media and Communication

Data collection

  • Mode of collection: Self-administered questionnaire: paper
  • Time period(s) for data collection: 1982-01-01–1982-01-01
  • Data collector: University of Gothenburg, Department of Political Science
  • Source of the data: Population group



Number of individuals/objects


Published: 1993-01-01
Last updated: 2019-02-06