Study of reading habits 1982 - Jönköping

This study is part of the collection Local study of reading habits

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Creator/Principal investigator(s)

Lennart Weibull - University of Gothenburg, Department of Journalism Media and Communication

Description

This survey forms part of the research program ´Dagspresskollegiet´. The target group of this survey was the inhabitants of Jönköping. Many of the questions are replications of questions asked in previous readership studies, i.e. questions concerning reading habits, subscriptions of papers, reading interests and background variables such as gender, age, education and party preference. There were also a number of questions not asked in previous surveys. These questions dealt with: the importance of newsbills when buying single copies of morning papers and evening papers; viewing different types of TV-programs; spare-time activities; attention to different types of advertisement. The respondents were to give their opinion on news reports and presentations in the TV news magazines, Rapport and Aktuellt, and in the local morning papers Jönköpings-Posten and Smålands Folkblad. This was done by indicating location on a scale between a pair of contradictions describing different qualities. A battery of questions dealt with the local paper Jönköpings-Posten specifically.

Subject area

Media, Political behaviour and attitudes, Leisure, tourism and sport (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Map

Responsible department/unit

University of Gothenburg, Department of Political Science

Creator/Principal investigator(s)

Lennart Weibull - University of Gothenburg, Department of Journalism Media and Communication

Identifiers

SND-ID: SND 0314

Description

This survey forms part of the research program ´Dagspresskollegiet´. The target group of this survey was the inhabitants of Jönköping. Many of the questions are replications of questions asked in previous readership studies, i.e. questions concerning reading habits, subscriptions of papers, reading interests and background variables such as gender, age, education and party preference. There were also a number of questions not asked in previous surveys. These questions dealt with: the importance of newsbills when buying single copies of morning papers and evening papers; viewing different types of TV-programs; spare-time activities; attention to different types of advertisement. The respondents were to give their opinion on news reports and presentations in the TV news magazines, Rapport and Aktuellt, and in the local morning papers Jönköpings-Posten and Smålands Folkblad. This was done by indicating location on a scale between a pair of contradictions describing different qualities. A battery of questions dealt with the local paper Jönköpings-Posten specifically.

Language

Swedish

Time period(s) investigated

1982-01-01 — 1982-01-01

Geographic spread

Geographic location: Jönköping Municipality

Unit of analysis

Population

Individuals aged 15-75 years and residing in Jönköping municipality

Sampling procedure

Probability: Simple random

Subject area

Media, Political behaviour and attitudes, Leisure, tourism and sport (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Study of reading habits 1982 - Jönköping

Creator/Principal investigator(s)

Lennart Weibull - University of Gothenburg, Department of Journalism Media and Communication

Data format / data structure

Numeric

Data collection

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1982-01-01 — 1982-01-01

Data collector: University of Gothenburg, Department of Political Science

Source of the data: Population group

Variables

507

Number of individuals/objects

584

Published: 1993-01-01
Last updated: 2019-02-06