Sweden now 1983-II
This study is part of the collection Sweden now
Order collection
Order data
Creator/Principal investigator(s):
Testologen Ltd.
Description:
In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, buying intentions - and data on reading habits were collected in the same survey. At SND there are now surveys available from the Sweden Now series covering a 20-year period, 1972-1991.
In the 1983 survey there are questions about existing household equipment and purchases planned for the next couple of years. The respondent also had to state on a scale ranging from ´very interested´ to ´very uninterested´ how interested she/he was in 65 various subjects and activities covering: Consumer durables; Consumer non-durables; Personal care, health and fashion; Plants and pets; Pleasure and leisure time; Residency and home hobbies; Social and political activities. Another question dealt with how much money the respondent spends on gambling, clothes, entertainment etc. annually. The respondent also had to state how often different shops were visited, how often different types of adverti
Subject area:
consumption and consumer behaviour, media, public relations
(CESSDA Topic Classification)
Social Sciences, Media Studies
(The Swedish standard of fields of research 2011)
Principal organisation:
Accessibility status:
Responsible department/unit:
IMU-Testologen AB
Creator/Principal investigator(s):
Testologen Ltd.
Identifiers:
SND-ID: SND 0418
Alternative title:
Sverige nu 1983-II
Description:
In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, buying intentions - and data on reading habits were collected in the same survey. At SND there are now surveys available from the Sweden Now series covering a 20-year period, 1972-1991.
In the 1983 survey there are questions about existing household equipment and purchases planned for the next couple of years. The respondent also had to state on a scale ranging from ´very interested´ to ´very uninterested´ how interested she/he was in 65 various subjects and activities covering: Consumer durables; Consumer non-durables; Personal care, health and fashion; Plants and pets; Pleasure and leisure time; Residency and home hobbies; Social and political activities. Another question dealt with how much money the respondent spends on gambling, clothes, entertainment etc. annually. The respondent also had to state how often different shops were visited, how often different types of adverti
Language:
Swedish
Time period(s) investigated:
1983-02-02 — 1983-07-15
Geographic spread:
Geographic location: Sweden
Unit of analysis:
Population:
Individuals aged 15-70 years
Time Method:
Sampling procedure:
Subject area:
consumption and consumer behaviour, media, public relations
(CESSDA Topic Classification)
Social Sciences, Media Studies
(The Swedish standard of fields of research 2011)
Is part of collection at SND:
Available documentation:
Publications
Testologen AB (1983) Orvesto 1983-II : Hela riket. Sollentuna: Testologen Ltd.
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Version 1.0:
1997-09-25
doi:10.5878/001078
Sweden now 1983-II
Suggested citation:
Testologen Ltd.. IMU-Testologen AB (1997). Sweden now 1983-II. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/001078
Creator/Principal investigator(s):
Testologen Ltd.
Data format / data structure:
Numeric
Data collection:
Mode of collection: Self-administered questionnaire: paper
Time period(s) for data collection: 1983-01-01 — 1983-06-01
Data collector: Testologen Ltd.
Source of the data: Population group
Variables:
297
Number of individuals/objects:
8163