Sweden now 1983-II
This study is part of the collection Sweden now
Order collection
Order data
Creator/Principal investigator(s)
Testologen Ltd.
Description
In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, buying intentions - and data on reading habits were collected in the same survey. At SND there are now surveys available from the Sweden Now series covering a 20-year period, 1972-1991.
In the 1983 survey there are questions about existing household equipment and purchases planned for the next couple of years. The respondent also had to state on a scale ranging from ´very interested´ to ´very uninterested´ how interested she/he was in 65 various subjects and activities covering: Consumer durables; Consumer non-durables; Personal care, health and fashion; Plants and pets; Pleasure and leisure time; Residency and home hobbies; Social and political activities. Another question dealt with how much money the respondent spends on gambling, clothes, entertainment etc. annually. The respondent also had to state how often different shops were visited, how often different types of adverti
Subject area
Consumption and consumer behaviour, Media, Public relations
(CESSDA Topic Classification)
Social Sciences, Media Studies
(The Swedish standard of fields of research 2011)
Principal organisation
Accessibility status
Responsible department/unit
IMU-Testologen AB
Creator/Principal investigator(s)
Testologen Ltd.
Identifiers
SND-ID: SND 0418
Alternative title
Sverige nu 1983-II
Description
In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, buying intentions - and data on reading habits were collected in the same survey. At SND there are now surveys available from the Sweden Now series covering a 20-year period, 1972-1991.
In the 1983 survey there are questions about existing household equipment and purchases planned for the next couple of years. The respondent also had to state on a scale ranging from ´very interested´ to ´very uninterested´ how interested she/he was in 65 various subjects and activities covering: Consumer durables; Consumer non-durables; Personal care, health and fashion; Plants and pets; Pleasure and leisure time; Residency and home hobbies; Social and political activities. Another question dealt with how much money the respondent spends on gambling, clothes, entertainment etc. annually. The respondent also had to state how often different shops were visited, how often different types of adverti
Language
Swedish
Time period(s) investigated
1983-02-02 — 1983-07-15
Geographic spread
Geographic location: Sweden
Unit of analysis
Population
Individuals aged 15-70 years
Time Method
Sampling procedure
Subject area
Consumption and consumer behaviour, Media, Public relations
(CESSDA Topic Classification)
Social Sciences, Media Studies
(The Swedish standard of fields of research 2011)
Is part of collection at SND
Associated documentation
Publications
Testologen AB (1983) Orvesto 1983-II : Hela riket. Sollentuna: Testologen Ltd.
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Version 1.0
1997-09-25
https://doi.org/10.5878/001078
Sweden now 1983-II
Suggested citation
Creator/Principal investigator(s)
Testologen Ltd.
Data format / data structure
Numeric
Data collection
Mode of collection: Self-administered questionnaire: paper
Time period(s) for data collection: 1983-01-01 — 1983-06-01
Data collector: Testologen Ltd.
Source of the data: Population group
Variables
297
Number of individuals/objects
8163