Alternative title
Sverige nu 1983-II
Creator/Principal investigator(s)
Testologen Ltd.
Description
In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, buying intentions - and data on reading habits were collected in the same survey. At SND there are now surveys available from the Sweden Now series covering a 20-year period, 1972-1991.
In the 1983 survey there are questions about existing household equipment and purchases planned for the next couple of years. The respondent also had to state on a scale ranging from ´very interested´ to ´very uninterested´ how interested she/he was in 65 various subjects and activities covering: Consumer durables; Consumer non-durables; Personal care, health and fashion; Plants and pets; Pleasure and leisure time; Residency and home hobbies; Social and political activities. Another question dealt with how much money the respondent spends on gambling, clothes, entertainment etc. annually. The respondent also had to state how often different shops were visited, how often different types of adverti
Language
Swedish
Research principal
Responsible department/unit
IMU-Testologen ABData contains personal data
No
Unit of analysis
Population
Individuals aged 15-70 years
Time Method
Sampling procedure
Time period(s) investigated
1983-02-02–1983-07-15
Geographic spread
Geographic location: Sweden
Subject area
Consumption and consumer behaviour, Media, Public relations
(CESSDA Topic Classification)
Social Sciences, Media Studies
(The Swedish standard of fields of research 2011)
Testologen AB (1983) Orvesto 1983-II : Hela riket. Sollentuna: Testologen Ltd.
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Associated documentation
Version 1.0
https://doi.org/10.5878/001078
Citation
Download citation
Data format / data structure
Numeric
Creator/Principal investigator(s)
Testologen Ltd.
Variables
297
Number of individuals/objects
8163