Sweden now 1984-II

SND-ID: snd0420-1. Version: 1.0. DOI: https://doi.org/10.5878/001080

Is part of collection at SND: Sweden now

Associated documentation

Citation

Alternative title

Sverige nu 1984-II

Creator/Principal investigator(s)

Testologen Ltd.

Research principal

IMU-Testologen AB

Description

In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, buying intentions - and data on reading habits were collected in the same survey. At SND there are now surveys available from the Sweden Now series covering a 20-year period, 1972-1991.
In the 1984 survey there are questions about existing household equipment and purchases planned for the next couple of years. The respondent also had to state on a scale ranging from ´very interested´ to ´very uninterested´ how interested she/he was in 65 various subjects and activities covering: Consumer durables; Consumer non-durables; Personal care, health and fashion; Plants and pets; Pleasure and leisure time; Residency and home hobbies; Social and political activities. Another question deals with how much money annually the respondent spends on gambling, clothes, entertainment etc. The respondent also had to state how often various shops were visited, how often various types of advertisement

... Show more..
In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, buying intentions - and data on reading habits were collected in the same survey. At SND there are now surveys available from the Sweden Now series covering a 20-year period, 1972-1991.
In the 1984 survey there are questions about existing household equipment and purchases planned for the next couple of years. The respondent also had to state on a scale ranging from ´very interested´ to ´very uninterested´ how interested she/he was in 65 various subjects and activities covering: Consumer durables; Consumer non-durables; Personal care, health and fashion; Plants and pets; Pleasure and leisure time; Residency and home hobbies; Social and political activities. Another question deals with how much money annually the respondent spends on gambling, clothes, entertainment etc. The respondent also had to state how often various shops were visited, how often various types of advertisements were noticed, and how often various products were bought. For some hundred various dailies, weeklies and monthly magazines the respondent had to state how often they were read.
In connection with the 1984 survey Testologen left the old 16-degree scale measuring the reading habits of the Swedish people. It was replaced by a 7-degree scale, and the name of the paper was illustrated by the logotype of the paper. Background information covers gender, age, marital status, occupation, education, housing, place of living and household composition.

Purpose:

Collect broad information about interests, purchasing habits and media choices Show less..

Data contains personal data

No

Language

Method and outcome

Unit of analysis

Population

Individuals aged 15-70 years

Sampling procedure

Probability: Simple random
Sample selected from the population register DAFA-SPAR

Time period(s) investigated

1984-03-23 – 1984-06-28

Variables

450

Number of individuals/objects

8829

Data format / data structure

Data collection
  • Mode of collection: Self-administered questionnaire: paper
  • Time period(s) for data collection: 1984-03-23 – 1984-06-28
  • Data collector: Testologen Ltd.
  • Source of the data: Population group
Geographic coverage

Geographic spread

Geographic location: Sweden

Lowest geographic unit

A-region

Administrative information
Topic and keywords

Research area

Consumption and consumer behaviour (CESSDA Topic Classification)

Social sciences (Standard för svensk indelning av forskningsämnen 2011)

Media studies (Standard för svensk indelning av forskningsämnen 2011)

Media (CESSDA Topic Classification)

Public relations (CESSDA Topic Classification)

Publications

Testologen AB (1984) Orvesto 1984-II. Sollentuna: Testologen Ltd.

If you have published anything based on these data, please notify us with a reference to your publication(s). If you are responsible for the catalogue entry, you can update the metadata/data description in DORIS.

Versions

Version 1.0. 1997-09-25

Version 1.0: 1997-09-25

DOI: https://doi.org/10.5878/001080

Is part of collection at SND

Published: 1997-09-25
Last updated: 2019-02-06