Sweden now 1986-I

This study is part of the collection Sweden now

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Creator/Principal investigator(s):

Testologen Ltd.

Description:

In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, buying intentions - and data on reading habits were collected in the same survey. At SND there are now surveys available from the Sweden Now series covering a 20-year period, 1972-1991.
In the 1986 survey there are questions about existing household equipment and purchases planned for the next couple of years. The respondent also had to state on a scale ranging from ´very interested´ to ´very uninterested´ how interested she/he was in 67 various subjects and activities covering: Consumer durables; Consumer non-durables; Personal care, health and fashion; Plants and pets; Pleasure and leisure time; Residency and home hobbies; Social and political activities. Another question deals with how much money annually the respondent spends on gambling, clothes, entertainment etc. The respondent also had to state how often various shops were visited, how often various types of advertisement

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Subject area:

consumption and consumer behaviour, media, public relations (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Responsible department/unit:

IMU-Testologen AB

Creator/Principal investigator(s):

Testologen Ltd.

Identifiers:

SND-ID: SND 0424

Alternative title:

Sverige nu 1986-II

Description:

In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, buying intentions - and data on reading habits were collected in the same survey. At SND there are now surveys available from the Sweden Now series covering a 20-year period, 1972-1991.
In the 1986 survey there are questions about existing household equipment and purchases planned for the next couple of years. The respondent also had to state on a scale ranging from ´very interested´ to ´very uninterested´ how interested she/he was in 67 various subjects and activities covering: Consumer durables; Consumer non-durables; Personal care, health and fashion; Plants and pets; Pleasure and leisure time; Residency and home hobbies; Social and political activities. Another question deals with how much money annually the respondent spends on gambling, clothes, entertainment etc. The respondent also had to state how often various shops were visited, how often various types of advertisement

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Language:

Swedish

Time period(s) investigated:

1986-02-01 — 1986-06-01

Geographic spread:

Geographic location: Sweden

Lowest geographic unit:

A-region

Unit of analysis:

Population:

Individuals aged 15-70 years

Sampling procedure:

Probability: Simple random

Subject area:

consumption and consumer behaviour, media, public relations (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Publications

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Testologen AB (1986) Orvesto 1986 helår. Sollentuna: Testologen Ltd.

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Version 1.0:

1997-09-25 doi:10.5878/001076

Sweden now 1986-I

Suggested citation:

Testologen Ltd.. IMU-Testologen AB (1997). Sweden now 1986-I. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/001076

Creator/Principal investigator(s):

Testologen Ltd.

Data format / data structure:

Numeric

Data collection:

Mode of collection: Self-administered questionnaire: paper

Time period(s) for data collection: 1986-02-01 — 1986-06-01

Data collector: Testologen Ltd.

Source of the data: Population group

Variables:

344

Number of individuals/objects:

8265

Published: 1994-01-01
Last updated: 2019-02-06