Sweden now 1988-I

SND-ID: SND 0427

This study is part of the collection Sweden now

Description Data and documentation

Alternative title

Sverige nu 1988-I

Creator/Principal investigator(s)

Testologen Ltd.

Description

In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, buying intentions - and data on reading habits were collected in the same survey. At SND there are now surveys available from the Sweden Now series covering a 20-year period, 1972-1991.
In the 1988 survey there are questions about existing household equipment and purchases planned for the next couple of years. The respondent also had to state on a scale ranging from ´very interested´ to ´very uninterested´ how interested she/he was in 67 various subjects and activities covering: Consumer durables; Consumer non-durables; Personal care, health and fashion; Plants and pets; Pleasure and leisure time; Residency and home hobbies; Social and political activities. Another question deals with how much money annually the respondent spends on gambling, clothes, entertainment etc. The respondent also had to state how often various shops were visited, how often various types of advertisement

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Language

Swedish

Research principal, contributors, and funding

Research principal

IMU-Testologen AB

Responsible department/unit

IMU-Testologen AB
Protection and ethical review

Data contains personal data

No

Method

Unit of analysis

Population

Individuals aged 15-70 years

Sampling procedure

Probability: Simple random
Sample selected from the population register DAFA-SPAR

Time period(s) investigated

1987-10-01–1988-02-01

Geographic coverage

Geographic spread

Geographic location: Sweden

Lowest geographic unit

A-region

Topic and keywords

Subject area

Consumption and consumer behaviour, Media, Public relations (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Publications
Dataset
Sweden now 1988-I

Associated documentation

Version 1.0

Citation

Testologen Ltd.. IMU-Testologen AB (1997). <em>Sweden now 1988-I</em>. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/001085">https://doi.org/10.5878/001085</a>

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Data format / data structure

Numeric

Creator/Principal investigator(s)

Testologen Ltd.

Data collection

  • Mode of collection: Self-administered questionnaire: paper
  • Time period(s) for data collection: 1987-10-01–1988-02-01
  • Data collector: Testologen Ltd.
  • Source of the data: Population group

Variables

347

Number of individuals/objects

5169

Published: 1994-01-01
Last updated: 2019-02-06