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The National SOM Survey 1996

SND-ID: SND 0589

This study is part of the collection The National SOM survey

Alternative title

Riks-SOM 1996

Creator/Principal investigator(s)

University of Gothenburg, SOM Institute


Since 1986 the research project ´Samhälle Opinion Massmedia´ (SOM) has been carrying out an annual nation-wide survey of Swedish opinions. This is accordingly the eleventh survey in this series. The questionnaire was divided into six subject fields: mass media; politics and society; Sweden´s relations to the rest of the world; energy, nuclear power and environment; leisure; and background. Most of the questions are replications of questions asked in one or several previous SOM-surveys. New media questions dealt with how often the respondent read local advertisement papers as well as daily papers on the internet. The respondent also had to state if a number of statements corresponded with qualities held by the morning and evening papers the respondent used to read, and to indicate if criticism directed towards daily papers could be applied on papers read by the respondent. Respondents were also asked about their opinion on the function of democracy in Sweden, attitudes towards proposals how to reduce unemployment, and to give their opinion on the possibility to reduce unemployment by 50 percent

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Research principal, contributors, and funding

Research principal

University of Gothenburg

Responsible department/unit

SOM Institute

Protection and ethical review

Data contains personal data


Method and time period

Unit of analysis


Individuals aged 15-80 years and residing in Sweden

Sampling procedure

Probability: Simple random

Time period(s) investigated


Geographic coverage

Geographic spread

Geographic location: Sweden

Lowest geographic unit

County (NUTS3)

Highest geographic unit



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Oscarsson, H. (1998) Den svenska partirymden : Väljarnas uppfattningar av konfliktstrukturen i partisystemet 1956-1996. Göteborg : Department of Political Science. ISBN: 91-628-3000-7.
ISBN: 91-628-3000-7
ISSN: 0346-5942

Berg O. (2008) Attityder kring kärnkraft i Sverige : en studie av förändringar i attityder från folkomröstningen 1980 fram till år 2006. C-uppsats, Kulturgeografiska institutionen, Uppsala universitet

Holmberg, Sören & Weibull, Lennart (eds.) (1997) Ett missnöjt folk? : SOM-undersökningen 1996. SOM report no 18. Göteborg: SOM Institute. ISBN 91-972694-5-X.
Libris | SOM Institute publications
ISBN: 91-972694-5-X
ISSN: 0284-4788

Oscarsson, Henrik (ed.) (2003) Demokratitrender. SOM report no. 32. Göteborg: SOM Institute. ISBN 91-89673-02-6.
Libris | SOM Institute publications
ISBN: 91-89673-02-6
ISSN: 0284-4788

Holmberg, Sören & Weibull, Lennart (eds.) (2004) Swedish Trends 1986-2004. Göteborg: SOM Institute.

If you have published anything based on these data, please notify us with a reference to your publication(s). If you are responsible for the catalogue entry, you can update the metadata/data description in DORIS.

The National SOM Survey 1996

Associated documentation

Version 2.0

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University of Gothenburg, SOM Institute (2011). The National SOM Survey 1996. Swedish National Data Service. Version 2.0.

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Data format / data structure


Creator/Principal investigator(s)

University of Gothenburg, SOM Institute

Data collection

  • Mode of collection: Self-administered questionnaire: paper
  • Time period(s) for data collection: 1996-09-30–1997-01-28
  • Data collector: Gallup
  • Instrument: Questionnaire
  • Sample size: 2841
  • Number of responses: 1779
  • Non response size: 1062
  • Source of the data: Population group



Number of individuals/objects


Published: 1998-01-01
Last updated: 2020-01-23