The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The purpose is to explore how the Swedish population is using different media during an average day. In 1984 the respondents were asked if they had been doing any of the following the day before: watching video, listening to record player or tape recorder. If so, they were asked for how long period. They were also asked if the had been reading any of the following the day before: morning paper, evening paper, weekly magazine or any other magazine, or book. If so, they were asked how many and for how long period. Respondents answering that they did not read any weekly magazine or other magazine the day before were asked if they had been reading any during the last week. Book readers were also asked if they were reading the books for their own pleasure or if it was study literature. Furthermore respondents were asked about their radio listening habits. Background variables includes information on age, gender, education, occupation, and household composition.
Describe the trends and
Describe the trends and changes in people's use of mass media. Show less..
Data contains personal data
Unit of analysis
Individuals aged 9-79 years
Time period(s) investigated
Geographic location: Sweden
Highest geographic unit
(CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)
Publik- och programforskning (PUB), Sveriges Radio (1984) PUB informerar November 1984. Mediebarometern 1984. Stockholm: Swedish Broadcasting Corporation.
Björkvist Hellingwerf, K. (1992) Mediebarometern 1979-1991. Report no. 18. Göteborg: Department of Journalism and Mass Communication.
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Data format / data structure
- Mode of collection: Telephone interview
- Time period(s) for data collection: 1984-09-01–1984-11-01
- Data collector: Radio Sweden
- Source of the data: Population group
Number of individuals/objects