Media Barometer 1989

SND-ID: SND 0615

This study is part of the collection Media barometer

Creator/Principal investigator(s)

Radio Sweden


The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The purpose is to explore how the Swedish population is using different media during an average day. In 1989 the respondents were asked if they had been listening to a record player or a tape recorder the day before. If so, they were asked for how long period. They were also asked if the had been reading any of the following the day before: morning paper, evening paper, weekly magazine, comics or any other magazine, or book. If so, they were asked how many and for how long period. Book readers were also asked if they were reading the books for their own pleasure or if it was study literature. Those respondents who answered that they did not read any weekly magazine or other magazine the day before were asked if they had been reading any during the last week. Furthermore respondents were asked about their radio listening habits including which channel the respondent listened to and if he/she listened to their local radio station or any foreign radio station. There is also information on acce

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Research principal, contributors, and funding

Research principal

Radio Sweden

Protection and ethical review

Data contains personal data


Method and time period

Unit of analysis


Individuals aged 9-79 years

Time Method

Sampling procedure

Probability: Simple random

Time period(s) investigated


Geographic coverage

Geographic spread

Geographic location: Sweden

Highest geographic unit



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Björkvist Hellingwerf, K. (1992) Mediebarometern 1979-1991. Report no. 18. Göteborg: Department of Journalism and Mass Communication.

Publik- och programforskning (PUB), Sveriges Radio (1989) Mediebarometern 1989. Stockholm: Swedish Broadcasting Corporation.
Google Books
ISBN: 9789175526324

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Media barometer 1989

Associated documentation

Version 1.0


Radio Sweden (2000). Media barometer 1989. Swedish National Data Service. Version 1.0.

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Data format / data structure


Creator/Principal investigator(s)

Radio Sweden

Data collection

  • Mode of collection: Telephone interview
  • Time period(s) for data collection: 1989-01-01–1989-12-01
  • Data collector: Radio Sweden
  • Source of the data: Population group



Number of individuals/objects


Published: 1998-01-01
Last updated: 2019-02-06