Media Barometer 1990

This study is part of the collection Media barometer

Creator/Principal investigator(s):

Description:

The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The purpose is to explore how the Swedish population is using different media during an average day. In 1990 the respondents were asked if they had been listening to a record player or a tape recorder the day before. If so, they were asked for how long period. They were also asked if the had been reading any of the following the day before: morning paper, evening paper, weekly magazine, comics or any other magazine, or book. If so, they were asked how many and for how long period. Book readers were also asked if they were reading the books for their own pleasure or if it was study literature. Those respondents who answered that they did not read any weekly magazine or other magazine the day before were asked if they had been reading any during the last week. Furthermore respondents were asked about their radio listening habits including which channel the respondent listened to and if he/she listened to their local radio station or any foreign radio station. There is also information on acce

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Principal organisation:

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Responsible department/unit:

Creator/Principal investigator(s):

Identifiers:

SND-ID: SND 0616

Purpose:

Describe the trends and changes in people's use of mass media.

Description:

The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The purpose is to explore how the Swedish population is using different media during an average day. In 1990 the respondents were asked if they had been listening to a record player or a tape recorder the day before. If so, they were asked for how long period. They were also asked if the had been reading any of the following the day before: morning paper, evening paper, weekly magazine, comics or any other magazine, or book. If so, they were asked how many and for how long period. Book readers were also asked if they were reading the books for their own pleasure or if it was study literature. Those respondents who answered that they did not read any weekly magazine or other magazine the day before were asked if they had been reading any during the last week. Furthermore respondents were asked about their radio listening habits including which channel the respondent listened to and if he/she listened to their local radio station or any foreign radio station. There is also information on acce

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Language:

Swedish

Time period(s) investigated:

1990-02-12 — 1990-05-13

1990-09-04 — 1990-12-08

Geographic spread:

Geographic location: Sweden

Lowest geographic unit:

Municipality

Unit of analysis:

Population:

Individuals aged 3-99 years

Sampling procedure:

Probability: Simple random

Publications

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Björkvist Hellingwerf, K. (1992) Mediebarometern 1979-1991. Report no. 18. Göteborg: Department of Journalism and Mass Communication.
Libris

Publik- och programforskning (PUB), Sveriges Radio (1990) Mediebarometern 1990. Stockholm: Swedish Broadcasting Corporation.
Google Books

If you have published anything based on these data, please notify us with a reference to your publication(s).

Version 1.0:

2006-07-17 doi:10.5878/002343

Available documentation:

Media barometer 1990

Citation:

Radio Sweden (2006). Media barometer 1990. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/002343

Data format / data structure:

Numeric

Data collection:

Mode of collection: Telephone interview

Time period(s) for data collection: 1990-02-12 — 1990-05-13

Data collector: Radio Sweden

Source of the data: Population group

Variables:

67

Number of individuals/objects:

1792