Media barometer 1990

SND-ID: snd0616-1. Version: 1.0. DOI: https://doi.org/10.5878/002343

Is part of collection at SND: Media barometer

Citation

Creator/Principal investigator(s)

Radio Sweden, Publik- och programforskning

Research principal

Radio Sweden - Publik- och programforskning

Description

The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The purpose is to explore how the Swedish population is using different media during an average day. In 1990 the respondents were asked if they had been listening to a record player or a tape recorder the day before. If so, they were asked for how long period. They were also asked if the had been reading any of the following the day before: morning paper, evening paper, weekly magazine, comics or any other magazine, or book. If so, they were asked how many and for how long period. Book readers were also asked if they were reading the books for their own pleasure or if it was study literature. Those respondents who answered that they did not read any weekly magazine or other magazine the day before were asked if they had been reading any during the last week. Furthermore respondents were asked about their radio listening habits including which channel the respondent listened to and if he/she listened to their local radio station or any foreign radio station. There is also information on acce

... Show more..
The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The purpose is to explore how the Swedish population is using different media during an average day. In 1990 the respondents were asked if they had been listening to a record player or a tape recorder the day before. If so, they were asked for how long period. They were also asked if the had been reading any of the following the day before: morning paper, evening paper, weekly magazine, comics or any other magazine, or book. If so, they were asked how many and for how long period. Book readers were also asked if they were reading the books for their own pleasure or if it was study literature. Those respondents who answered that they did not read any weekly magazine or other magazine the day before were asked if they had been reading any during the last week. Furthermore respondents were asked about their radio listening habits including which channel the respondent listened to and if he/she listened to their local radio station or any foreign radio station. There is also information on access to equipment such as remote control, text television, stereo television, video recorder, satellite television, or parabolic aerial. Other information deals with the respondent´s possibility to watch Danish, Finnish and Norvegian television channels as well as TV4, channel 5, or local television. Background variables includes information on age, gender, education, occupation, and household composition.

Purpose:

Describe the trends and changes in people's use of mass media. Show less..

Data contains personal data

No

Language

Method and outcome

Unit of analysis

Population

Individuals aged 3-99 years

Sampling procedure

Time period(s) investigated

1990-02-12 – 1990-05-13

1990-09-04 – 1990-12-08

Variables

67

Number of individuals/objects

1792

Data format / data structure

Data collection
  • Mode of collection: Telephone interview
  • Time period(s) for data collection: 1990-02-12 – 1990-05-13
  • Data collector: Radio Sweden
  • Source of the data: Population group
Geographic coverage

Geographic spread

Geographic location: Sweden

Lowest geographic unit

Municipality

Administrative information

Responsible department/unit

Publik- och programforskning

Topic and keywords

Research area

Social sciences (Standard för svensk indelning av forskningsämnen 2011)

Media studies (Standard för svensk indelning av forskningsämnen 2011)

Media (CESSDA Topic Classification)

Publications

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Björkvist Hellingwerf, K. (1992) Mediebarometern 1979-1991. Report no. 18. Göteborg: Department of Journalism and Mass Communication.
Libris

Publik- och programforskning (PUB), Sveriges Radio (1990) Mediebarometern 1990. Stockholm: Swedish Broadcasting Corporation.
Google Books
ISBN: 9789175526928

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Published: 2006-07-17
Last updated: 2019-02-06